How to connect Moosend and Salesforce
Create a New Scenario to Connect Moosend and Salesforce
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Moosend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Moosend or Salesforce will be your first step. To do this, click "Choose an app," find Moosend or Salesforce, and select the appropriate trigger to start the scenario.

Add the Moosend Node
Select the Moosend node from the app selection panel on the right.

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Add the Salesforce Node
Next, click the plus (+) icon on the Moosend node, select Salesforce from the list of available apps, and choose the action you need from the list of nodes within Salesforce.

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Authenticate Salesforce
Now, click the Salesforce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Salesforce settings. Authentication allows you to use Salesforce through Latenode.
Configure the Moosend and Salesforce Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Moosend and Salesforce Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Moosend, Salesforce, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Moosend and Salesforce integration works as expected. Depending on your setup, data should flow between Moosend and Salesforce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Moosend and Salesforce
Moosend + Salesforce + Calendly: When a new subscriber is added to a Moosend list, a lead is created in Salesforce. Subsequently, a Calendly event is created to schedule a follow-up call with the new lead.
Moosend + Salesforce + Slack: When a subscriber is updated in Moosend, update the corresponding lead in Salesforce. If the lead is considered 'hot' based on Moosend data, send a Slack message to the sales team.
Moosend and Salesforce integration alternatives
About Moosend
Use Moosend in Latenode to automate email marketing based on real-time data. Trigger campaigns from any app, personalize content with AI, and track results directly in your workflows. Latenode lets you connect Moosend to any data source, adding custom logic and scaling without code.
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About Salesforce
Sync Salesforce data with other apps using Latenode. Automate lead qualification and task creation based on CRM events. No more manual data entry: build workflows that trigger actions across your stack. Use Latenode's visual editor and flexible scripting to create custom logic and scale automation without code limits.
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See how Latenode works
FAQ Moosend and Salesforce
How can I connect my Moosend account to Salesforce using Latenode?
To connect your Moosend account to Salesforce on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Moosend and click on "Connect".
- Authenticate your Moosend and Salesforce accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update Salesforce contacts from new Moosend subscribers?
Yes, you can! Latenode's visual interface makes it easy to automate contact syncing, saving time and ensuring your Salesforce data stays current with Moosend list growth.
What types of tasks can I perform by integrating Moosend with Salesforce?
Integrating Moosend with Salesforce allows you to perform various tasks, including:
- Add new Moosend subscribers as leads in Salesforce.
- Update Salesforce contact information from Moosend data.
- Trigger Moosend email campaigns based on Salesforce events.
- Segment Moosend lists using Salesforce contact data.
- Create Salesforce tasks for unsubscribed Moosend users.
Can I use JavaScript to transform data between Moosend and Salesforce?
Yes! Latenode allows you to use JavaScript code blocks for complex data transformations, giving you full control over your integration.
Are there any limitations to the Moosend and Salesforce integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- API rate limits for Moosend and Salesforce still apply.
- Initial setup requires valid credentials for both platforms.