How to connect MySQL and Omnisend
Create a New Scenario to Connect MySQL and Omnisend
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a MySQL, triggered by another scenario, or executed manually (for testing purposes). In most cases, MySQL or Omnisend will be your first step. To do this, click "Choose an app," find MySQL or Omnisend, and select the appropriate trigger to start the scenario.

Add the MySQL Node
Select the MySQL node from the app selection panel on the right.


MySQL

Add the Omnisend Node
Next, click the plus (+) icon on the MySQL node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.


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Authenticate Omnisend
Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.
Configure the MySQL and Omnisend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the MySQL and Omnisend Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Omnisend
Trigger on Webhook
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring MySQL, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the MySQL and Omnisend integration works as expected. Depending on your setup, data should flow between MySQL and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect MySQL and Omnisend
Shopify + MySQL + Omnisend: When a new order is placed in Shopify, the order details are saved to a MySQL database. This data is then used to segment customers in Omnisend and send targeted campaigns based on their purchase history.
Omnisend + MySQL + Google Sheets: Omnisend campaign performance data is retrieved and saved to a MySQL database. This data is then used to generate summary reports in Google Sheets, providing insights into campaign effectiveness.
MySQL and Omnisend integration alternatives

About MySQL
Use MySQL in Latenode to automate database tasks. Read, update, or create records based on triggers from other apps. Streamline data entry, reporting, or inventory management. Latenode's visual editor simplifies MySQL integrations, allowing you to build scalable workflows with no-code tools or custom JavaScript logic.
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About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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FAQ MySQL and Omnisend
How can I connect my MySQL account to Omnisend using Latenode?
To connect your MySQL account to Omnisend on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select MySQL and click on "Connect".
- Authenticate your MySQL and Omnisend accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync customer data from MySQL to Omnisend?
Yes, you can! Latenode's flexible data mapping allows precise syncing. Automate customer updates, ensuring consistent contact information and targeted marketing.
What types of tasks can I perform by integrating MySQL with Omnisend?
Integrating MySQL with Omnisend allows you to perform various tasks, including:
- Automatically adding new MySQL database entries as Omnisend subscribers.
- Updating Omnisend contact properties based on MySQL database changes.
- Triggering personalized Omnisend email campaigns from MySQL data events.
- Segmenting Omnisend contacts based on data stored in your MySQL database.
- Creating detailed reports by combining MySQL data with Omnisend campaign stats.
How does Latenode handle large MySQL datasets for Omnisend campaigns?
Latenode efficiently processes large datasets with batch operations and optimized data transfer. Build workflows to segment and engage your audience precisely.
Are there any limitations to the MySQL and Omnisend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data synchronization may require careful planning for very large databases.
- Complex data transformations might require JavaScript knowledge.
- Rate limits on the Omnisend API could affect the speed of bulk operations.