How to connect NetSuite and Facebook Conversions
Create a New Scenario to Connect NetSuite and Facebook Conversions
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a NetSuite, triggered by another scenario, or executed manually (for testing purposes). In most cases, NetSuite or Facebook Conversions will be your first step. To do this, click "Choose an app," find NetSuite or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the NetSuite Node
Select the NetSuite node from the app selection panel on the right.

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Configure the NetSuite
Click on the NetSuite node to configure it. You can modify the NetSuite URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the NetSuite node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the NetSuite and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the NetSuite and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring NetSuite, Facebook Conversions, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the NetSuite and Facebook Conversions integration works as expected. Depending on your setup, data should flow between NetSuite and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect NetSuite and Facebook Conversions
Shopify + NetSuite + Facebook Conversions: When a new order is placed in Shopify, customer data is updated in NetSuite, and conversion data is sent to Facebook Conversions to track ad performance.
Facebook Conversions + NetSuite + Google Sheets: Track Facebook ad conversions, update lead information in NetSuite, and log the conversion results in Google Sheets for reporting and analysis.
NetSuite and Facebook Conversions integration alternatives
About NetSuite
Sync NetSuite data with other apps using Latenode. Automate order processing, inventory updates, or financial reporting. Connect NetSuite to your CRM, marketing tools, or database. Use Latenode's visual editor and custom code options for precise control and scalable workflows, avoiding manual data entry and errors. Integrate complex logic easily.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data โ all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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FAQ NetSuite and Facebook Conversions
How can I connect my NetSuite account to Facebook Conversions using Latenode?
To connect your NetSuite account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select NetSuite and click on "Connect".
- Authenticate your NetSuite and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track NetSuite sales in Facebook Conversions?
Yes, you can! Latenode's visual editor makes it easy to automatically send NetSuite sales data to Facebook Conversions, improving your ad campaign optimization.
What types of tasks can I perform by integrating NetSuite with Facebook Conversions?
Integrating NetSuite with Facebook Conversions allows you to perform various tasks, including:
- Automatically sending new NetSuite customer data to Facebook Conversions.
- Tracking Facebook ad conversions as sales orders in NetSuite.
- Creating custom audiences in Facebook based on NetSuite customer segments.
- Updating Facebook lead ad information with NetSuite data.
- Triggering Facebook Conversion API events from NetSuite transactions.
How secure is my NetSuite data when using Latenode?
Latenode employs robust security measures, including encryption and access controls, ensuring your NetSuite data remains protected during integration.
Are there any limitations to the NetSuite and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data sync depends on the NetSuite API rate limits.
- Advanced customizations may require JavaScript knowledge.
- Historical data migration needs manual configuration.