How to connect NetSuite and Google Ads
Create a New Scenario to Connect NetSuite and Google Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a NetSuite, triggered by another scenario, or executed manually (for testing purposes). In most cases, NetSuite or Google Ads will be your first step. To do this, click "Choose an app," find NetSuite or Google Ads, and select the appropriate trigger to start the scenario.

Add the NetSuite Node
Select the NetSuite node from the app selection panel on the right.

NetSuite
Configure the NetSuite
Click on the NetSuite node to configure it. You can modify the NetSuite URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Ads Node
Next, click the plus (+) icon on the NetSuite node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

NetSuite
⚙
Google Ads
Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the NetSuite and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the NetSuite and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Google Ads
Trigger on Webhook
⚙
NetSuite
⚙
⚙
Iterator
⚙
Webhook response
Save and Activate the Scenario
After configuring NetSuite, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the NetSuite and Google Ads integration works as expected. Depending on your setup, data should flow between NetSuite and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect NetSuite and Google Ads
Google Ads + NetSuite + Slack: When a new lead is created in NetSuite (presumably from a Google Ads campaign), a notification is sent to the sales team in Slack with the lead's details.
Google Ads + NetSuite + Google Sheets: This automation tracks Google Ads spend and ROI against NetSuite sales data. It searches for campaign performance data in Google Ads, retrieves corresponding sales data from NetSuite, and then updates a Google Sheet with the combined information for ROI visualization.
NetSuite and Google Ads integration alternatives
About NetSuite
Sync NetSuite data with other apps using Latenode. Automate order processing, inventory updates, or financial reporting. Connect NetSuite to your CRM, marketing tools, or database. Use Latenode's visual editor and custom code options for precise control and scalable workflows, avoiding manual data entry and errors. Integrate complex logic easily.
Similar apps
Related categories
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
Related categories
See how Latenode works
FAQ NetSuite and Google Ads
How can I connect my NetSuite account to Google Ads using Latenode?
To connect your NetSuite account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select NetSuite and click on "Connect".
- Authenticate your NetSuite and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate lead data transfer?
Yes, you can! Latenode's visual editor simplifies data transfer, allowing you to sync NetSuite leads with Google Ads for targeted campaigns, enhancing ROI with accurate data.
What types of tasks can I perform by integrating NetSuite with Google Ads?
Integrating NetSuite with Google Ads allows you to perform various tasks, including:
- Automatically creating Google Ads audiences from NetSuite customer data.
- Tracking Google Ads campaign performance directly within NetSuite dashboards.
- Updating NetSuite records based on Google Ads conversion data.
- Generating personalized ads based on customer data in NetSuite.
- Sending NetSuite sales data to Google Ads for enhanced reporting.
HowdoesLatenodeenhanceNetSuiteintegrationcapabilities?
Latenode enhances NetSuite integration by offering no-code blocks, custom JavaScript, and AI, enabling complex automations beyond standard integrations.
Are there any limitations to the NetSuite and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the API request limits of both platforms.
- Complex data transformations may require JavaScript knowledge.
- Initial setup requires administrative access to both NetSuite and Google Ads.