How to connect NetSuite and HubSpot
Create a New Scenario to Connect NetSuite and HubSpot
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a NetSuite, triggered by another scenario, or executed manually (for testing purposes). In most cases, NetSuite or HubSpot will be your first step. To do this, click "Choose an app," find NetSuite or HubSpot, and select the appropriate trigger to start the scenario.

Add the NetSuite Node
Select the NetSuite node from the app selection panel on the right.

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Configure the NetSuite
Click on the NetSuite node to configure it. You can modify the NetSuite URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HubSpot Node
Next, click the plus (+) icon on the NetSuite node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.

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Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the NetSuite and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the NetSuite and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring NetSuite, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the NetSuite and HubSpot integration works as expected. Depending on your setup, data should flow between NetSuite and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect NetSuite and HubSpot
HubSpot + NetSuite + Slack: When a new contact is created in HubSpot, the system searches for a matching customer profile in NetSuite. If a match is found, a notification is sent to a designated Slack channel to alert the sales team.
HubSpot + NetSuite + PandaDoc: When a HubSpot deal reaches a specific stage (e.g., 'Proposal Sent'), relevant data is retrieved from NetSuite to populate a PandaDoc contract from a pre-defined template.
NetSuite and HubSpot integration alternatives
About NetSuite
Sync NetSuite data with other apps using Latenode. Automate order processing, inventory updates, or financial reporting. Connect NetSuite to your CRM, marketing tools, or database. Use Latenode's visual editor and custom code options for precise control and scalable workflows, avoiding manual data entry and errors. Integrate complex logic easily.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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See how Latenode works
FAQ NetSuite and HubSpot
How can I connect my NetSuite account to HubSpot using Latenode?
To connect your NetSuite account to HubSpot on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select NetSuite and click on "Connect".
- Authenticate your NetSuite and HubSpot accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync new NetSuite customers to HubSpot?
Yes, you can! With Latenode, automatically sync new NetSuite customer data to HubSpot, ensuring your sales and marketing teams always have the latest customer information. Scale easily using serverless execution.
What types of tasks can I perform by integrating NetSuite with HubSpot?
Integrating NetSuite with HubSpot allows you to perform various tasks, including:
- Create HubSpot contacts from new NetSuite customers.
- Update NetSuite customer data based on HubSpot activity.
- Trigger email campaigns based on NetSuite sales orders.
- Synchronize product information between platforms.
- Automate lead scoring based on combined data insights.
What NetSuite data can I access through Latenode?
Latenode allows you to access most NetSuite data including customers, sales orders, invoices, and inventory, allowing for sophisticated automations.
Are there any limitations to the NetSuite and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time synchronization depends on API request limits.
- Complex data transformations may require custom JavaScript.
- Historical data migration might require a separate, one-time workflow.