How to connect NoCRM and Serper
Create a New Scenario to Connect NoCRM and Serper
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a NoCRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, NoCRM or Serper will be your first step. To do this, click "Choose an app," find NoCRM or Serper, and select the appropriate trigger to start the scenario.

Add the NoCRM Node
Select the NoCRM node from the app selection panel on the right.

NoCRM
Add the Serper Node
Next, click the plus (+) icon on the NoCRM node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.

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Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the NoCRM and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the NoCRM and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring NoCRM, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the NoCRM and Serper integration works as expected. Depending on your setup, data should flow between NoCRM and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect NoCRM and Serper
NoCRM + Serper + Slack: When a new lead is created in NoCRM, Serper performs a Google search to gather information about the lead's company. A summary of the search results is then posted in a designated Slack channel.
Serper + NoCRM + Google Sheets: This automation tracks keyword rankings using Serper. When there's a significant change in a tracked keyword's ranking, the automation updates the corresponding potential lead's information in NoCRM and logs the ranking change and lead information into a Google Sheet for tracking and analysis.
NoCRM and Serper integration alternatives
About NoCRM
Use NoCRM with Latenode to automate your sales pipeline. Automatically create new leads, update existing records, or trigger follow-up actions based on status changes. Latenode lets you connect NoCRM data to other apps, enrich it with AI, and build custom workflows for lead qualification, all without code and scalable to your needs.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
FAQ NoCRM and Serper
How can I connect my NoCRM account to Serper using Latenode?
To connect your NoCRM account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select NoCRM and click on "Connect".
- Authenticate your NoCRM and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I enrich leads in NoCRM with Serper data?
Yes, you can! Latenode allows you to automatically enrich NoCRM leads with SEO and SERP data from Serper, improving lead qualification and providing deeper insights via automated workflows.
What types of tasks can I perform by integrating NoCRM with Serper?
Integrating NoCRM with Serper allows you to perform various tasks, including:
- Automatically finding contact details from company names in NoCRM via Serper.
- Adding SEO keyword data from Serper to NoCRM lead profiles.
- Triggering NoCRM activities based on changes in Serper search engine rankings.
- Generating personalized outreach messages using AI with data from both apps.
- Creating reports combining sales data from NoCRM and SEO performance from Serper.
How secure is my NoCRM data when using Latenode?
Latenode uses industry-standard security measures to protect your NoCRM data, including encryption and secure authentication protocols, ensuring data privacy and integrity.
Are there any limitations to the NoCRM and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- The number of requests to Serper is limited by your Serper subscription plan.
- Complex data transformations may require JavaScript knowledge.
- Real-time updates depend on the polling frequency set in your workflow.