How to connect Omnisend and FreeAgent
Create a New Scenario to Connect Omnisend and FreeAgent
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or FreeAgent will be your first step. To do this, click "Choose an app," find Omnisend or FreeAgent, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the FreeAgent Node
Next, click the plus (+) icon on the Omnisend node, select FreeAgent from the list of available apps, and choose the action you need from the list of nodes within FreeAgent.

Omnisend
⚙

FreeAgent

Authenticate FreeAgent
Now, click the FreeAgent node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your FreeAgent settings. Authentication allows you to use FreeAgent through Latenode.
Configure the Omnisend and FreeAgent Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and FreeAgent Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙

FreeAgent
Trigger on Webhook
⚙
Omnisend
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring Omnisend, FreeAgent, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and FreeAgent integration works as expected. Depending on your setup, data should flow between Omnisend and FreeAgent (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and FreeAgent
Omnisend + FreeAgent + Slack: When a new subscriber is added in Omnisend, a new contact is created in FreeAgent, and a notification is sent to a Slack channel to inform the accounting team.
FreeAgent + Omnisend + Shopify: When a new contact is added to FreeAgent, a welcome email is sent via Omnisend, and a customer account is created in Shopify.
Omnisend and FreeAgent integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
Related categories

About FreeAgent
Use FreeAgent in Latenode to automate accounting tasks. Create workflows that automatically reconcile bank data, generate reports, or update financial records based on triggers from other apps. Avoid manual data entry and ensure accuracy by connecting FreeAgent with your CRM, payment gateways, or e-commerce platforms.
Related categories
See how Latenode works
FAQ Omnisend and FreeAgent
How can I connect my Omnisend account to FreeAgent using Latenode?
To connect your Omnisend account to FreeAgent on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and FreeAgent accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger accounting entries from new Omnisend subscriptions?
Yes, you can! Latenode allows you to automate FreeAgent entries upon new Omnisend subscriptions, saving time and ensuring accurate financial records. Customize the workflow with JavaScript blocks!
What types of tasks can I perform by integrating Omnisend with FreeAgent?
Integrating Omnisend with FreeAgent allows you to perform various tasks, including:
- Create FreeAgent invoices for new Omnisend customer orders.
- Update FreeAgent contacts when Omnisend subscriber details change.
- Log Omnisend campaign costs as expenses in FreeAgent automatically.
- Trigger personalized Omnisend emails upon invoice payment in FreeAgent.
- Sync Omnisend unsubscribers with FreeAgent to prevent sales outreach.
Can I use advanced logic with my Omnisend and FreeAgent integration?
Yes! Latenode’s visual editor enables you to add conditional logic, AI steps, and custom JavaScript functions for tailored automation workflows.
Are there any limitations to the Omnisend and FreeAgent integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data sync is limited to recent transactions due to API constraints.
- Complex FreeAgent custom field mappings may require JavaScript customization.
- Rate limits on Omnisend and FreeAgent APIs may affect high-volume workflows.