Omnisend and Lemlist Integration

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Combine Omnisend's segmentation with Lemlist's outreach using Latenode's visual editor. Build multi-channel campaigns, personalize follow-ups based on engagement, and scale affordably with execution-based pricing.

Swap Apps

Omnisend

Lemlist

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Omnisend and Lemlist

Create a New Scenario to Connect Omnisend and Lemlist

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Lemlist will be your first step. To do this, click "Choose an app," find Omnisend or Lemlist, and select the appropriate trigger to start the scenario.

Add the Omnisend Node

Select the Omnisend node from the app selection panel on the right.

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Omnisend

Configure the Omnisend

Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Omnisend

Sign In

Run node once

Add the Lemlist Node

Next, click the plus (+) icon on the Omnisend node, select Lemlist from the list of available apps, and choose the action you need from the list of nodes within Lemlist.

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Lemlist

Authenticate Lemlist

Now, click the Lemlist node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Lemlist settings. Authentication allows you to use Lemlist through Latenode.

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Lemlist

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Sign In

Run node once

Configure the Omnisend and Lemlist Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Lemlist Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Omnisend and Lemlist Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Omnisend, Lemlist, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Lemlist integration works as expected. Depending on your setup, data should flow between Omnisend and Lemlist (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Omnisend and Lemlist

Omnisend + Google Sheets + Lemlist: When a new contact subscribes in Omnisend, their information is added to a Google Sheet. This new row triggers adding the contact as a lead to a specified Lemlist campaign.

Lemlist + Omnisend + HubSpot: When a lead converts in a Lemlist campaign (via Lemlist New Activity trigger), a new contact is created in Omnisend. The existing HubSpot contact record is then updated with this conversion event.

Omnisend and Lemlist integration alternatives

About Omnisend

Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.

About Lemlist

Automate personalized outreach with Lemlist inside Latenode. Build flows to trigger email campaigns based on CRM updates or data enrichment. Add conditional logic, use AI to personalize messages, and track results—all visually. Scale outreach without complex code or per-step fees. Use JavaScript for advanced customization.

See how Latenode works

FAQ Omnisend and Lemlist

How can I connect my Omnisend account to Lemlist using Latenode?

To connect your Omnisend account to Lemlist on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Omnisend and click on "Connect".
  • Authenticate your Omnisend and Lemlist accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger Lemlist campaigns from new Omnisend subscribers?

Yes, you can! Latenode allows this automation. When a new subscriber is added to Omnisend, a Lemlist campaign can be instantly triggered, personalizing engagement and boosting conversions.

What types of tasks can I perform by integrating Omnisend with Lemlist?

Integrating Omnisend with Lemlist allows you to perform various tasks, including:

  • Add new Omnisend subscribers to a Lemlist campaign automatically.
  • Update contact information in Lemlist when it changes in Omnisend.
  • Trigger Omnisend messages based on Lemlist campaign milestones.
  • Segment Omnisend lists based on Lemlist campaign engagement data.
  • Create personalized follow-up sequences across both platforms.

What Omnisend events can trigger Latenode automations?

Latenode supports triggers like new subscribers, order updates, and abandoned carts in Omnisend, enabling responsive, automated workflows.

Are there any limitations to the Omnisend and Lemlist integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require JavaScript knowledge.
  • Rate limits of both Omnisend and Lemlist APIs apply.
  • Real-time syncing depends on API availability and stability.

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