How to connect Omnisend and Mailchimp
Create a New Scenario to Connect Omnisend and Mailchimp
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Mailchimp will be your first step. To do this, click "Choose an app," find Omnisend or Mailchimp, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Mailchimp Node
Next, click the plus (+) icon on the Omnisend node, select Mailchimp from the list of available apps, and choose the action you need from the list of nodes within Mailchimp.

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Authenticate Mailchimp
Now, click the Mailchimp node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailchimp settings. Authentication allows you to use Mailchimp through Latenode.
Configure the Omnisend and Mailchimp Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Mailchimp Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Mailchimp
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Omnisend, Mailchimp, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Mailchimp integration works as expected. Depending on your setup, data should flow between Omnisend and Mailchimp (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Mailchimp
Facebook Lead Ads + Mailchimp + Omnisend: When a new lead is submitted in Facebook Lead Ads, the lead's information is used to create or update a subscriber in both Mailchimp and Omnisend for enhanced email marketing reach.
Shopify + Mailchimp + Omnisend: When a new customer subscribes on Shopify, their information is added or updated in both Mailchimp and Omnisend. The customer's Shopify profile is then updated to reflect their subscription status in both platforms.
Omnisend and Mailchimp integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
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See how Latenode works
FAQ Omnisend and Mailchimp
How can I connect my Omnisend account to Mailchimp using Latenode?
To connect your Omnisend account to Mailchimp on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Mailchimp accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync new Omnisend subscribers to Mailchimp?
Yes, you can easily sync new Omnisend subscribers to Mailchimp using Latenode. Latenode's visual editor and advanced logic enable a robust and scalable subscriber synchronization process.
What types of tasks can I perform by integrating Omnisend with Mailchimp?
Integrating Omnisend with Mailchimp allows you to perform various tasks, including:
- Adding new Omnisend subscribers to a Mailchimp list automatically.
- Updating subscriber information in Mailchimp based on Omnisend data.
- Triggering Omnisend campaigns when new subscribers join a Mailchimp list.
- Segmenting audiences in both platforms based on unified data.
- Creating custom reports combining data from both Omnisend and Mailchimp.
How do I handle errors when connecting Omnisend in Latenode?
Latenode provides comprehensive error logging and debugging tools. You can easily monitor workflows and implement error handling for reliable data transfer.
Are there any limitations to the Omnisend and Mailchimp integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration between Omnisend and Mailchimp may require custom solutions.
- Complex segmentation logic might require JavaScript for advanced customization.
- API rate limits of Omnisend and Mailchimp still apply within Latenode.