How to connect Omnisend and Pipefy
Create a New Scenario to Connect Omnisend and Pipefy
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Pipefy will be your first step. To do this, click "Choose an app," find Omnisend or Pipefy, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Pipefy Node
Next, click the plus (+) icon on the Omnisend node, select Pipefy from the list of available apps, and choose the action you need from the list of nodes within Pipefy.

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Pipefy

Authenticate Pipefy
Now, click the Pipefy node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Pipefy settings. Authentication allows you to use Pipefy through Latenode.
Configure the Omnisend and Pipefy Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Pipefy Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Pipefy
Trigger on Webhook
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Omnisend
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Omnisend, Pipefy, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Omnisend and Pipefy integration works as expected. Depending on your setup, data should flow between Omnisend and Pipefy (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Pipefy
Omnisend + Pipefy + Slack: When a new contact is created in Omnisend, a new card is created in Pipefy. Then a message is sent to a Slack channel notifying the sales team about the new lead.
Pipefy + Omnisend + Google Sheets: When a card reaches a specific stage in Pipefy (e.g., 'Done'), the contact's email from that card is used to create or update the contact in Omnisend, and a new row is added to Google Sheets to log the event.
Omnisend and Pipefy integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Pipefy
Orchestrate Pipefy process management inside Latenode for end-to-end automation. Trigger flows on card changes, create new cards from external data, and sync Pipefy data with other apps. Bypass manual updates and build complex workflows using visual tools, code, or AI โ without step limits or vendor lock-in.
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See how Latenode works
FAQ Omnisend and Pipefy
How can I connect my Omnisend account to Pipefy using Latenode?
To connect your Omnisend account to Pipefy on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Pipefy accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Omnisend emails upon new Pipefy card creation?
Yes, you can! Latenode allows real-time triggers, sending personalized Omnisend emails when new cards are created in Pipefy. Automate engagement and keep contacts informed effortlessly.
What types of tasks can I perform by integrating Omnisend with Pipefy?
Integrating Omnisend with Pipefy allows you to perform various tasks, including:
- Automatically adding new Omnisend subscribers from Pipefy form submissions.
- Updating Omnisend contact properties based on Pipefy card stage changes.
- Sending targeted Omnisend campaigns triggered by specific Pipefy card events.
- Creating Pipefy cards for unsubscribed contacts in Omnisend to improve data hygiene.
- Generating personalized product recommendations in Omnisend using Pipefy data.
What Omnisend events can trigger workflows inside Latenode?
Omnisend events like new subscriber, campaign sent, and order placed can trigger Latenode workflows, enabling responsive and dynamic automation.
Are there any limitations to the Omnisend and Pipefy integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Omnisend and Pipefy may affect high-volume data transfers.
- Custom field mapping requires careful configuration to ensure data accuracy.
- Complex workflows involving advanced logic may necessitate JavaScript coding.