How to connect Omnisend and Salesforce
Create a New Scenario to Connect Omnisend and Salesforce
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Salesforce will be your first step. To do this, click "Choose an app," find Omnisend or Salesforce, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Salesforce Node
Next, click the plus (+) icon on the Omnisend node, select Salesforce from the list of available apps, and choose the action you need from the list of nodes within Salesforce.

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Authenticate Salesforce
Now, click the Salesforce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Salesforce settings. Authentication allows you to use Salesforce through Latenode.
Configure the Omnisend and Salesforce Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Salesforce Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Omnisend, Salesforce, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Salesforce integration works as expected. Depending on your setup, data should flow between Omnisend and Salesforce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Salesforce
Shopify + Omnisend + Salesforce: When a new order is placed in Shopify, customer data is used to create or update a contact in Omnisend, enhancing customer profiles. The same data is then used to create or update a lead in Salesforce, enriching sales information.
Omnisend + Salesforce + Slack: When a new lead is created in Salesforce from an Omnisend marketing campaign, notify the sales team in a designated Slack channel to promptly follow up on the new lead.
Omnisend and Salesforce integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Salesforce
Sync Salesforce data with other apps using Latenode. Automate lead qualification and task creation based on CRM events. No more manual data entry: build workflows that trigger actions across your stack. Use Latenode's visual editor and flexible scripting to create custom logic and scale automation without code limits.
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See how Latenode works
FAQ Omnisend and Salesforce
How can I connect my Omnisend account to Salesforce using Latenode?
To connect your Omnisend account to Salesforce on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Salesforce accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Omnisend campaigns from Salesforce updates?
Yes, you can! Latenode enables real-time triggers. When a Salesforce record updates, automatically launch targeted Omnisend campaigns, ensuring timely customer engagement.
What types of tasks can I perform by integrating Omnisend with Salesforce?
Integrating Omnisend with Salesforce allows you to perform various tasks, including:
- Create Salesforce leads from new Omnisend subscribers.
- Update Salesforce contacts based on Omnisend engagement.
- Trigger personalized Omnisend emails upon Salesforce opportunity changes.
- Sync product data from Salesforce to Omnisend for dynamic content.
- Segment Omnisend audiences based on Salesforce data attributes.
HowcanIuseOmnisenddatatoenhanceSalesforcecustomerprofiles?
Latenode facilitates data enrichment. Map Omnisend engagement data to Salesforce fields, gaining a 360-degree view of customer behavior and preferences.
Are there any limitations to the Omnisend and Salesforce integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data sync may take time depending on data volume.
- Complex JavaScript transformations require advanced skills.
- Rate limits on the Omnisend and Salesforce APIs apply.