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Connect Omnisend to Shopify to automate personalized marketing based on purchase data. Latenode's visual editor simplifies complex logic, while affordable execution-based pricing makes scaling customer engagement workflows easy.
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Create a New Scenario to Connect Omnisend and Shopify
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Shopify will be your first step. To do this, click "Choose an app," find Omnisend or Shopify, and select the appropriate trigger to start the scenario.
Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.
Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Shopify Node
Next, click the plus (+) icon on the Omnisend node, select Shopify from the list of available apps, and choose the action you need from the list of nodes within Shopify.
Omnisend
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Shopify
Authenticate Shopify
Now, click the Shopify node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Shopify settings. Authentication allows you to use Shopify through Latenode.
Configure the Omnisend and Shopify Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Shopify Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Shopify
Trigger on Webhook
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Omnisend
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Omnisend, Shopify, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Shopify integration works as expected. Depending on your setup, data should flow between Omnisend and Shopify (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Shopify + Klaviyo + Omnisend: When a new customer is created in Shopify, add the profile to a specific list in Klaviyo. Then, trigger a custom event in Omnisend to personalize email flows based on this new customer event.
Shopify + Omnisend + Google Sheets: When a new order is placed in Shopify, add a row to a Google Sheet. When a customer event is sent in Omnisend, add another row to track campaign performance in the same Google Sheet.
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Shopify
Sync Shopify orders, customers, or inventory data with other apps using Latenode. Automate fulfillment, update databases, or trigger marketing campaigns based on sales events. Use visual workflows to customize logic without code, and scale processes affordably based on execution time.
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How can I connect my Omnisend account to Shopify using Latenode?
To connect your Omnisend account to Shopify on Latenode, follow these steps:
Can I personalize welcome messages based on Shopify purchase history?
Yes, you can! Latenode’s visual editor lets you create custom workflows triggered by Shopify events, then use AI to tailor Omnisend messages. Increase engagement with targeted content.
What types of tasks can I perform by integrating Omnisend with Shopify?
Integrating Omnisend with Shopify allows you to perform various tasks, including:
How easily can I filter Shopify customers based on order total in Latenode?
Latenode makes it simple! Use visual filtering blocks to segment customers and trigger personalized Omnisend campaigns, boosting your marketing ROI.
Are there any limitations to the Omnisend and Shopify integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: