How to connect Omnisend and Webhook
Create a New Scenario to Connect Omnisend and Webhook
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Webhook will be your first step. To do this, click "Choose an app," find Omnisend or Webhook, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Webhook Node
Next, click the plus (+) icon on the Omnisend node, select Webhook from the list of available apps, and choose the action you need from the list of nodes within Webhook.

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Authenticate Webhook
Now, click the Webhook node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Webhook settings. Authentication allows you to use Webhook through Latenode.
Configure the Omnisend and Webhook Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Webhook Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Omnisend, Webhook, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Webhook integration works as expected. Depending on your setup, data should flow between Omnisend and Webhook (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Webhook
Omnisend + Webhook + Google Sheets: When a new subscriber is added to Omnisend, a webhook is triggered, sending the subscriber's data. This data is then captured and added as a new row in Google Sheets for tracking and analysis.
Webhook + Omnisend + Slack: When an e-commerce event is received via Webhook, the corresponding customer profile in Omnisend is updated. A sales alert, including customer and order details, is then posted to a designated Slack channel.
Omnisend and Webhook integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Webhook
Use Webhook in Latenode to connect real-time events to automated workflows. Receive updates from any app, trigger instant actions, and route data without polling. Unlike other platforms, Latenode lets you filter, transform, and integrate this data with AI or custom code, all within a scalable, pay-as-you-go environment.
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See how Latenode works
FAQ Omnisend and Webhook
How can I connect my Omnisend account to Webhook using Latenode?
To connect your Omnisend account to Webhook on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Webhook accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Omnisend campaigns from Webhook events?
Yes, you can! Latenode allows triggering Omnisend campaigns based on Webhook events, automating marketing based on real-time data. Build custom logic with no-code blocks and JavaScript.
What types of tasks can I perform by integrating Omnisend with Webhook?
Integrating Omnisend with Webhook allows you to perform various tasks, including:
- Send personalized Omnisend messages based on Webhook data.
- Update Omnisend contact properties from Webhook event payloads.
- Trigger automated email sequences from external system events.
- Create new Omnisend subscribers from Webhook-captured form data.
- Log Omnisend campaign events to external databases via Webhook.
How do I handle errors in my Omnisend Latenode workflows?
Latenode provides robust error handling. Use "Error" output ports and conditional logic to manage exceptions and prevent workflow disruptions effectively.
Are there any limitations to the Omnisend and Webhook integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- Rate limits are dependent on your Omnisend and Webhook plans.
- Real-time Webhook delivery relies on the external service's uptime.