How to connect OpenPhone and Google Analytics
Create a New Scenario to Connect OpenPhone and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a OpenPhone, triggered by another scenario, or executed manually (for testing purposes). In most cases, OpenPhone or Google Analytics will be your first step. To do this, click "Choose an app," find OpenPhone or Google Analytics, and select the appropriate trigger to start the scenario.

Add the OpenPhone Node
Select the OpenPhone node from the app selection panel on the right.

OpenPhone
Configure the OpenPhone
Click on the OpenPhone node to configure it. You can modify the OpenPhone URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the OpenPhone node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the OpenPhone and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the OpenPhone and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring OpenPhone, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the OpenPhone and Google Analytics integration works as expected. Depending on your setup, data should flow between OpenPhone and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect OpenPhone and Google Analytics
OpenPhone + Google Analytics + HubSpot: When a call ends in OpenPhone, track it as a conversion event in Google Analytics. If the caller is a known contact in HubSpot, update their record; otherwise, create a new contact.
Google Analytics + OpenPhone + Slack: When a website visitor from Google Analytics calls via OpenPhone, alert the sales team in Slack. This flow assumes you can correlate Google Analytics data with OpenPhone call data through a common identifier (e.g., phone number or email). The alert includes details about the caller (if available in OpenPhone).
OpenPhone and Google Analytics integration alternatives
About OpenPhone
Use OpenPhone in Latenode to automate SMS and call workflows. Log activities, trigger actions based on call outcomes, and sync data to CRMs. By using Latenode, you orchestrate OpenPhone within complex workflows, adding logic and integrations not available in OpenPhone alone. Scale customer communication using no-code tools and AI.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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See how Latenode works
FAQ OpenPhone and Google Analytics
How can I connect my OpenPhone account to Google Analytics using Latenode?
To connect your OpenPhone account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select OpenPhone and click on "Connect".
- Authenticate your OpenPhone and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track OpenPhone calls in Google Analytics?
Yes, you can! With Latenode, automatically send OpenPhone call data to Google Analytics for enhanced insights and reporting. Leverage our no-code blocks and custom JS for advanced data manipulation.
What types of tasks can I perform by integrating OpenPhone with Google Analytics?
Integrating OpenPhone with Google Analytics allows you to perform various tasks, including:
- Track the source of inbound calls using UTM parameters.
- Log new OpenPhone contacts as events in Google Analytics.
- Attribute website conversions to specific phone calls.
- Analyze call durations and outcomes in relation to user behavior.
- Automatically update Google Analytics with OpenPhone call dispositions.
How secure is my OpenPhone data when using Latenode?
Latenode employs robust security measures, including encryption and access controls, to protect your OpenPhone data during integration and workflow execution.
Are there any limitations to the OpenPhone and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical OpenPhone data prior to integration setup will not be automatically synced.
- Real-time data processing depends on the API rate limits of both OpenPhone and Google Analytics.
- Custom event tracking in Google Analytics requires familiarity with event parameters.