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Combine Ortto's customer data with Google Analytics insights to personalize marketing campaigns. Latenode's visual editor simplifies setup, while affordable execution-based pricing lets you scale sophisticated customer journeys without cost concerns.
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Create a New Scenario to Connect Ortto and Google Analytics
In the workspace, click the โCreate New Scenarioโ button.
Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Ortto, triggered by another scenario, or executed manually (for testing purposes). In most cases, Ortto or Google Analytics will be your first step. To do this, click "Choose an app," find Ortto or Google Analytics, and select the appropriate trigger to start the scenario.
Add the Ortto Node
Select the Ortto node from the app selection panel on the right.
Ortto
Add the Google Analytics Node
Next, click the plus (+) icon on the Ortto node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.
Ortto
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Google Analytics
Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Ortto and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Ortto and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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Ortto
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Ortto, Google Analytics, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Ortto and Google Analytics integration works as expected. Depending on your setup, data should flow between Ortto and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Ortto + Google Analytics + Google Sheets: When a new activity event occurs in Ortto, run a report in Google Analytics to capture performance metrics related to that activity. Then, add these metrics as a new row in Google Sheets for reporting purposes.
Google Analytics + Ortto + Google Ads: When a key event is created in Google Analytics, create or update a person in Ortto and add them to a Google Ads customer list for retargeting.
About Ortto
Use Ortto in Latenode to automate personalized marketing campaigns. Trigger emails, SMS, or push notifications based on real-time data from any source. Segment users and update profiles dynamically within Latenode workflows, responding instantly to behavior. Improve engagement by connecting Ortto's segmentation to your Latenode data pipelines.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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How can I connect my Ortto account to Google Analytics using Latenode?
To connect your Ortto account to Google Analytics on Latenode, follow these steps:
Can I track Ortto campaign performance in Google Analytics?
Yes, you can! Latenode enables sending Ortto campaign data to Google Analytics automatically. Get a unified view of marketing impact and optimize campaigns faster with cross-platform insights.
What types of tasks can I perform by integrating Ortto with Google Analytics?
Integrating Ortto with Google Analytics allows you to perform various tasks, including:
Can I use JavaScript to transform data between Ortto and Google Analytics?
Yes! Latenode's built-in JavaScript blocks allow you to customize data mapping and transformation between Ortto and Google Analytics for advanced use cases.
Are there any limitations to the Ortto and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: