Ortto and Google Analytics Integration

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Combine Ortto's customer data with Google Analytics insights to personalize marketing campaigns. Latenode's visual editor simplifies setup, while affordable execution-based pricing lets you scale sophisticated customer journeys without cost concerns.

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Ortto

Google Analytics

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Ortto and Google Analytics

Create a New Scenario to Connect Ortto and Google Analytics

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Ortto, triggered by another scenario, or executed manually (for testing purposes). In most cases, Ortto or Google Analytics will be your first step. To do this, click "Choose an app," find Ortto or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Ortto Node

Select the Ortto node from the app selection panel on the right.

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Ortto

Configure the Ortto

Click on the Ortto node to configure it. You can modify the Ortto URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Ortto

Sign In
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Run node once

Add the Google Analytics Node

Next, click the plus (+) icon on the Ortto node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Google Analytics

Authenticate Google Analytics

Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.

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Connect Google Analytics

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Run node once

Configure the Ortto and Google Analytics Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Analytics Oauth 2.0

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Select an action *

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The action ID

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Run node once

Set Up the Ortto and Google Analytics Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Ortto, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Ortto and Google Analytics integration works as expected. Depending on your setup, data should flow between Ortto and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Ortto and Google Analytics

Ortto + Google Analytics + Google Sheets: When a new activity event occurs in Ortto, run a report in Google Analytics to capture performance metrics related to that activity. Then, add these metrics as a new row in Google Sheets for reporting purposes.

Google Analytics + Ortto + Google Ads: When a key event is created in Google Analytics, create or update a person in Ortto and add them to a Google Ads customer list for retargeting.

Ortto and Google Analytics integration alternatives

About Ortto

Use Ortto in Latenode to automate personalized marketing campaigns. Trigger emails, SMS, or push notifications based on real-time data from any source. Segment users and update profiles dynamically within Latenode workflows, responding instantly to behavior. Improve engagement by connecting Ortto's segmentation to your Latenode data pipelines.

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

See how Latenode works

FAQ Ortto and Google Analytics

How can I connect my Ortto account to Google Analytics using Latenode?

To connect your Ortto account to Google Analytics on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Ortto and click on "Connect".
  • Authenticate your Ortto and Google Analytics accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track Ortto campaign performance in Google Analytics?

Yes, you can! Latenode enables sending Ortto campaign data to Google Analytics automatically. Get a unified view of marketing impact and optimize campaigns faster with cross-platform insights.

What types of tasks can I perform by integrating Ortto with Google Analytics?

Integrating Ortto with Google Analytics allows you to perform various tasks, including:

  • Automatically sending new Ortto contact data to Google Analytics.
  • Triggering Ortto campaigns based on Google Analytics events.
  • Updating user properties in Ortto with Google Analytics data.
  • Analyzing Ortto campaign conversions using Google Analytics goals.
  • Creating custom dashboards with combined Ortto and Google Analytics metrics.

Can I use JavaScript to transform data between Ortto and Google Analytics?

Yes! Latenode's built-in JavaScript blocks allow you to customize data mapping and transformation between Ortto and Google Analytics for advanced use cases.

Are there any limitations to the Ortto and Google Analytics integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data from Ortto prior to integration won't be automatically synced.
  • Complex data transformations may require advanced JavaScript knowledge.
  • Reaching Google Analytics API rate limits may impact workflow execution.

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