Pipedrive and Serper Integration

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Enrich Pipedrive leads with Serper SEO data using Latenode. Automatically qualify prospects based on their online presence, saving sales teams valuable time with customizable, low-code workflows that scale affordably.

Swap Apps

Pipedrive

Serper

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Pipedrive and Serper

Create a New Scenario to Connect Pipedrive and Serper

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Pipedrive, triggered by another scenario, or executed manually (for testing purposes). In most cases, Pipedrive or Serper will be your first step. To do this, click "Choose an app," find Pipedrive or Serper, and select the appropriate trigger to start the scenario.

Add the Pipedrive Node

Select the Pipedrive node from the app selection panel on the right.

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Pipedrive

Configure the Pipedrive

Click on the Pipedrive node to configure it. You can modify the Pipedrive URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Serper Node

Next, click the plus (+) icon on the Pipedrive node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.

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Authenticate Serper

Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.

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Configure the Pipedrive and Serper Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Pipedrive and Serper Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Pipedrive, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Pipedrive and Serper integration works as expected. Depending on your setup, data should flow between Pipedrive and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Pipedrive and Serper

Pipedrive + Serper + Slack: When a new lead is added to Pipedrive, the automation will use Serper to perform a Google Search on the lead's company. The resulting search snippet will then be sent as a message to a specified Slack channel.

Serper + Pipedrive + Google Sheets: This flow monitors keyword ranking changes via Serper's Google Search. When a ranking changes, it updates relevant deal information in Pipedrive. All data, including keyword, ranking, and deal updates, are logged in a Google Sheet.

Pipedrive and Serper integration alternatives

About Pipedrive

Sync Pipedrive with Latenode to automate sales workflows. Update deals, create activities, or trigger personalized emails based on deal stages. Use Latenode's visual editor and JavaScript node to build custom lead qualification and routing logic. Scale your sales automation without complex code or per-step pricing limits.

About Serper

Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.

See how Latenode works

FAQ Pipedrive and Serper

How can I connect my Pipedrive account to Serper using Latenode?

To connect your Pipedrive account to Serper on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Pipedrive and click on "Connect".
  • Authenticate your Pipedrive and Serper accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I enrich Pipedrive leads using Serper data?

Yes, you can! Latenode allows you to automate lead enrichment, instantly adding valuable SEO and search data to your Pipedrive contacts, improving lead qualification using AI.

What types of tasks can I perform by integrating Pipedrive with Serper?

Integrating Pipedrive with Serper allows you to perform various tasks, including:

  • Automatically create Pipedrive leads from new search result mentions.
  • Enrich existing Pipedrive deals with related keyword data.
  • Monitor competitor ranking changes and update Pipedrive opportunities.
  • Generate SEO-focused tasks in Pipedrive based on search trends.
  • Trigger Pipedrive activities when website rankings fluctuate.

How can I trigger workflows based on Pipedrive deal stages?

Use Latenode's visual builder to monitor deal stages and automatically trigger Serper calls. This enables advanced, automated SEO research.

Are there any limitations to the Pipedrive and Serper integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Pipedrive and Serper APIs apply.
  • Complex data transformations may require JavaScript knowledge.
  • Initial setup requires valid API keys for both services.

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