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Enrich Pipedrive leads with Serper SEO data using Latenode. Automatically qualify prospects based on their online presence, saving sales teams valuable time with customizable, low-code workflows that scale affordably.
Connect Pipedrive and Serper in minutes with Latenode.
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Create a New Scenario to Connect Pipedrive and Serper
In the workspace, click the βCreate New Scenarioβ button.
Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Pipedrive, triggered by another scenario, or executed manually (for testing purposes). In most cases, Pipedrive or Serper will be your first step. To do this, click "Choose an app," find Pipedrive or Serper, and select the appropriate trigger to start the scenario.
Add the Pipedrive Node
Select the Pipedrive node from the app selection panel on the right.
Pipedrive
Configure the Pipedrive
Click on the Pipedrive node to configure it. You can modify the Pipedrive URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Serper Node
Next, click the plus (+) icon on the Pipedrive node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.
Pipedrive
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Serper
Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Pipedrive and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Pipedrive and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Serper
Trigger on Webhook
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Pipedrive
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Pipedrive, Serper, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Pipedrive and Serper integration works as expected. Depending on your setup, data should flow between Pipedrive and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Pipedrive + Serper + Slack: When a new lead is added to Pipedrive, the automation will use Serper to perform a Google Search on the lead's company. The resulting search snippet will then be sent as a message to a specified Slack channel.
Serper + Pipedrive + Google Sheets: This flow monitors keyword ranking changes via Serper's Google Search. When a ranking changes, it updates relevant deal information in Pipedrive. All data, including keyword, ranking, and deal updates, are logged in a Google Sheet.
About Pipedrive
Sync Pipedrive with Latenode to automate sales workflows. Update deals, create activities, or trigger personalized emails based on deal stages. Use Latenode's visual editor and JavaScript node to build custom lead qualification and routing logic. Scale your sales automation without complex code or per-step pricing limits.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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How can I connect my Pipedrive account to Serper using Latenode?
To connect your Pipedrive account to Serper on Latenode, follow these steps:
Can I enrich Pipedrive leads using Serper data?
Yes, you can! Latenode allows you to automate lead enrichment, instantly adding valuable SEO and search data to your Pipedrive contacts, improving lead qualification using AI.
What types of tasks can I perform by integrating Pipedrive with Serper?
Integrating Pipedrive with Serper allows you to perform various tasks, including:
How can I trigger workflows based on Pipedrive deal stages?
Use Latenode's visual builder to monitor deal stages and automatically trigger Serper calls. This enables advanced, automated SEO research.
Are there any limitations to the Pipedrive and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: