How to connect Pipefy and Serper
Create a New Scenario to Connect Pipefy and Serper
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Pipefy, triggered by another scenario, or executed manually (for testing purposes). In most cases, Pipefy or Serper will be your first step. To do this, click "Choose an app," find Pipefy or Serper, and select the appropriate trigger to start the scenario.

Add the Pipefy Node
Select the Pipefy node from the app selection panel on the right.


Pipefy

Add the Serper Node
Next, click the plus (+) icon on the Pipefy node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.


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Serper

Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Pipefy and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Pipefy and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Serper
Trigger on Webhook
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Pipefy
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Pipefy, Serper, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Pipefy and Serper integration works as expected. Depending on your setup, data should flow between Pipefy and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Pipefy and Serper
Pipefy + Serper + Slack: When a card is created in Pipefy, the card's information is used to search for relevant news articles using Serper. The top search results are then sent to a Slack channel.
Serper + Pipefy + Google Sheets: Uses Serper to perform a Google Search. Extract the search results and create or update a card in Pipefy with the extracted data. Logs the updates by adding a row in Google Sheets.
Pipefy and Serper integration alternatives

About Pipefy
Orchestrate Pipefy process management inside Latenode for end-to-end automation. Trigger flows on card changes, create new cards from external data, and sync Pipefy data with other apps. Bypass manual updates and build complex workflows using visual tools, code, or AI β without step limits or vendor lock-in.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
FAQ Pipefy and Serper
How can I connect my Pipefy account to Serper using Latenode?
To connect your Pipefy account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Pipefy and click on "Connect".
- Authenticate your Pipefy and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Pipefy cards with SERP data?
Yes, you can! Latenode lets you automatically enrich Pipefy cards with real-time SERP data from Serper, improving lead qualification and decision-making within your Pipefy workflows.
What types of tasks can I perform by integrating Pipefy with Serper?
Integrating Pipefy with Serper allows you to perform various tasks, including:
- Automatically create Pipefy cards from new leads identified through Serper.
- Enrich existing Pipefy records with up-to-date SEO keyword ranking data.
- Trigger targeted marketing actions in Pipefy based on Serper search data.
- Monitor competitor keyword performance and update Pipefy project boards.
- Generate SEO reports and automatically attach them to Pipefy tasks.
Can I use JavaScript to transform data between Pipefy and Serper?
Yes! Latenode allows you to use JavaScript code blocks to manipulate data, ensuring seamless compatibility and custom transformations between Pipefy and Serper.
Are there any limitations to the Pipefy and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Serper API usage is subject to your Serper subscription limits.
- Complex data transformations might require JavaScript coding.
- Rate limits may apply depending on your Latenode plan.