How to connect QuestionPro and Salesforce
Create a New Scenario to Connect QuestionPro and Salesforce
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a QuestionPro, triggered by another scenario, or executed manually (for testing purposes). In most cases, QuestionPro or Salesforce will be your first step. To do this, click "Choose an app," find QuestionPro or Salesforce, and select the appropriate trigger to start the scenario.

Add the QuestionPro Node
Select the QuestionPro node from the app selection panel on the right.

QuestionPro
Configure the QuestionPro
Click on the QuestionPro node to configure it. You can modify the QuestionPro URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Salesforce Node
Next, click the plus (+) icon on the QuestionPro node, select Salesforce from the list of available apps, and choose the action you need from the list of nodes within Salesforce.

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Authenticate Salesforce
Now, click the Salesforce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Salesforce settings. Authentication allows you to use Salesforce through Latenode.
Configure the QuestionPro and Salesforce Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the QuestionPro and Salesforce Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Salesforce
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring QuestionPro, Salesforce, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the QuestionPro and Salesforce integration works as expected. Depending on your setup, data should flow between QuestionPro and Salesforce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect QuestionPro and Salesforce
QuestionPro + Salesforce + Slack: When a new survey response is received in QuestionPro, the flow updates lead information in Salesforce. Finally, a message is sent in Slack to notify the sales team about the updated lead.
Salesforce + Google Sheets + QuestionPro: When a new opportunity is created in Salesforce, the details are logged in a Google Sheet. This action triggers a customer satisfaction survey to be sent out in QuestionPro.
QuestionPro and Salesforce integration alternatives
About QuestionPro
Automate survey workflows with QuestionPro in Latenode. Collect data, analyze results, and trigger actions based on responses. Pipe survey data into other apps (CRM, spreadsheets) for real-time updates. Use Latenode's logic and integrations to tailor workflows to specific business needs, bypassing manual data transfer and analysis. Scale your surveys effortlessly.
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About Salesforce
Sync Salesforce data with other apps using Latenode. Automate lead qualification and task creation based on CRM events. No more manual data entry: build workflows that trigger actions across your stack. Use Latenode's visual editor and flexible scripting to create custom logic and scale automation without code limits.
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See how Latenode works
FAQ QuestionPro and Salesforce
How can I connect my QuestionPro account to Salesforce using Latenode?
To connect your QuestionPro account to Salesforce on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select QuestionPro and click on "Connect".
- Authenticate your QuestionPro and Salesforce accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Salesforce leads from survey responses?
Yes, you can! Latenode enables real-time lead creation from QuestionPro surveys. Automatically sync data, qualify leads faster, and boost your sales pipeline effortlessly using our visual builder.
What types of tasks can I perform by integrating QuestionPro with Salesforce?
Integrating QuestionPro with Salesforce allows you to perform various tasks, including:
- Create new Salesforce contacts from QuestionPro survey submissions.
- Update existing Salesforce records with survey response data.
- Trigger automated email campaigns based on survey results.
- Generate Salesforce tasks based on specific survey answers.
- Analyze survey data within Salesforce dashboards and reports.
Can I use custom logic to filter survey responses before creating leads?
Yes, Latenode's advanced logic blocks let you filter QuestionPro survey data using no-code and JavaScript steps, ensuring only qualified leads reach Salesforce.
Are there any limitations to the QuestionPro and Salesforce integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex QuestionPro survey structures may require custom JavaScript transformations.
- Salesforce API limits may impact the speed of large data transfers.
- Real-time data synchronization depends on active and stable internet connections.