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Automatically update Salesforce records with QuestionPro survey responses. Latenode's visual editor and affordable execution costs make it easier to customize data flows and trigger tailored follow-ups based on real-time feedback.
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a QuestionPro, triggered by another scenario, or executed manually (for testing purposes). In most cases, QuestionPro or Salesforce will be your first step. To do this, click "Choose an app," find QuestionPro or Salesforce, and select the appropriate trigger to start the scenario.

Select the QuestionPro node from the app selection panel on the right.

QuestionPro
Click on the QuestionPro node to configure it. You can modify the QuestionPro URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the QuestionPro node, select Salesforce from the list of available apps, and choose the action you need from the list of nodes within Salesforce.

QuestionPro
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Salesforce
Now, click the Salesforce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Salesforce settings. Authentication allows you to use Salesforce through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Salesforce
Trigger on Webhook
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QuestionPro
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Iterator
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Webhook response
After configuring QuestionPro, Salesforce, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the QuestionPro and Salesforce integration works as expected. Depending on your setup, data should flow between QuestionPro and Salesforce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
QuestionPro + Salesforce + Slack: When a new survey response is received in QuestionPro, the flow updates lead information in Salesforce. Finally, a message is sent in Slack to notify the sales team about the updated lead.
Salesforce + Google Sheets + QuestionPro: When a new opportunity is created in Salesforce, the details are logged in a Google Sheet. This action triggers a customer satisfaction survey to be sent out in QuestionPro.
About QuestionPro
Automate survey workflows with QuestionPro in Latenode. Collect data, analyze results, and trigger actions based on responses. Pipe survey data into other apps (CRM, spreadsheets) for real-time updates. Use Latenode's logic and integrations to tailor workflows to specific business needs, bypassing manual data transfer and analysis. Scale your surveys effortlessly.
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About Salesforce
Sync Salesforce data with other apps using Latenode. Automate lead qualification and task creation based on CRM events. No more manual data entry: build workflows that trigger actions across your stack. Use Latenode's visual editor and flexible scripting to create custom logic and scale automation without code limits.
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How can I connect my QuestionPro account to Salesforce using Latenode?
To connect your QuestionPro account to Salesforce on Latenode, follow these steps:
Can I automatically create Salesforce leads from survey responses?
Yes, you can! Latenode enables real-time lead creation from QuestionPro surveys. Automatically sync data, qualify leads faster, and boost your sales pipeline effortlessly using our visual builder.
What types of tasks can I perform by integrating QuestionPro with Salesforce?
Integrating QuestionPro with Salesforce allows you to perform various tasks, including:
Can I use custom logic to filter survey responses before creating leads?
Yes, Latenode's advanced logic blocks let you filter QuestionPro survey data using no-code and JavaScript steps, ensuring only qualified leads reach Salesforce.
Are there any limitations to the QuestionPro and Salesforce integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: