How to connect QuickBooks and Facebook Conversions
Create a New Scenario to Connect QuickBooks and Facebook Conversions
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a QuickBooks, triggered by another scenario, or executed manually (for testing purposes). In most cases, QuickBooks or Facebook Conversions will be your first step. To do this, click "Choose an app," find QuickBooks or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the QuickBooks Node
Select the QuickBooks node from the app selection panel on the right.

QuickBooks
Configure the QuickBooks
Click on the QuickBooks node to configure it. You can modify the QuickBooks URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the QuickBooks node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

QuickBooks
β
Facebook Conversions
Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the QuickBooks and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the QuickBooks and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
β
AI Anthropic Claude 3
β
Facebook Conversions
Trigger on Webhook
β
QuickBooks
β
β
Iterator
β
Webhook response
Save and Activate the Scenario
After configuring QuickBooks, Facebook Conversions, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the QuickBooks and Facebook Conversions integration works as expected. Depending on your setup, data should flow between QuickBooks and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect QuickBooks and Facebook Conversions
Shopify + QuickBooks + Facebook Conversions: When a new order is placed in Shopify, create a customer and invoice in QuickBooks. Subsequently, send a purchase event to Facebook Conversions to track ad performance.
Facebook Conversions + QuickBooks + Google Sheets: When a Facebook Conversions event is received, log the event details along with relevant customer and sales data from QuickBooks into Google Sheets for consolidated reporting.
QuickBooks and Facebook Conversions integration alternatives
About QuickBooks
Use QuickBooks within Latenode to automate accounting tasks. Sync invoices, track payments, and manage customer data across platforms. Automate data entry and reporting with no-code tools or custom JavaScript. Connect QuickBooks to your CRM, e-commerce, or payment gateways for streamlined financial workflows that scale easily.
Related categories
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data β all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
Related categories
See how Latenode works
FAQ QuickBooks and Facebook Conversions
How can I connect my QuickBooks account to Facebook Conversions using Latenode?
To connect your QuickBooks account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select QuickBooks and click on "Connect".
- Authenticate your QuickBooks and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad spend ROI using QuickBooks sales data?
Yes, with Latenode, effortlessly link sales data in QuickBooks to Facebook Conversions. Automate ROI calculations, and use JavaScript blocks to create custom reports, improving ad performance.
What types of tasks can I perform by integrating QuickBooks with Facebook Conversions?
Integrating QuickBooks with Facebook Conversions allows you to perform various tasks, including:
- Automatically update Facebook Conversions with new QuickBooks customer data.
- Trigger Facebook ad campaigns based on QuickBooks sales milestones.
- Send custom audience data from QuickBooks to Facebook for retargeting.
- Log Facebook ad performance metrics into QuickBooks for financial analysis.
- Create reports combining QuickBooks financials and Facebook ad conversions.
HowcanIautomaticallycreateFacebookaudiencesbasedonQuickBooksdata?
Latenode simplifies audience creation. Use your QuickBooks data to segment customers, then automatically sync audiences to Facebook, improving ad targeting and ROI.
Are there any limitations to the QuickBooks and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data transfer from QuickBooks to Facebook Conversions might require custom scripting.
- Complex data transformations may necessitate JavaScript coding for optimal mapping.
- Real-time synchronization is subject to API rate limits of both QuickBooks and Facebook Conversions.