Sendgrid and Apollo Integration

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Automatically enrich Apollo leads in Sendgrid with targeted content based on Latenode's flexible API integration. Scale personalized email campaigns affordably with pay-by-execution pricing and no-code customization.

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Sendgrid

Apollo

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Sendgrid and Apollo

Create a New Scenario to Connect Sendgrid and Apollo

In the workspace, click the โ€œCreate New Scenarioโ€ button.

Add the First Step

Add the first node โ€“ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Sendgrid, triggered by another scenario, or executed manually (for testing purposes). In most cases, Sendgrid or Apollo will be your first step. To do this, click "Choose an app," find Sendgrid or Apollo, and select the appropriate trigger to start the scenario.

Add the Sendgrid Node

Select the Sendgrid node from the app selection panel on the right.

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Configure the Sendgrid

Click on the Sendgrid node to configure it. You can modify the Sendgrid URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Add the Apollo Node

Next, click the plus (+) icon on the Sendgrid node, select Apollo from the list of available apps, and choose the action you need from the list of nodes within Apollo.

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Authenticate Apollo

Now, click the Apollo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Apollo settings. Authentication allows you to use Apollo through Latenode.

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Configure the Sendgrid and Apollo Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Set Up the Sendgrid and Apollo Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that donโ€™t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Sendgrid, Apollo, and any additional nodes, donโ€™t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking โ€œRun onceโ€ and triggering an event to check if the Sendgrid and Apollo integration works as expected. Depending on your setup, data should flow between Sendgrid and Apollo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Sendgrid and Apollo

Apollo + Sendgrid + Slack: When a new contact is found in Apollo, a welcome email sequence is triggered in Sendgrid. A message is then posted in a dedicated Slack channel to notify the team about the new contact.

Apollo + Sendgrid + Pipedrive: When a new contact is found in Apollo, send a sequence via Sendgrid. If the contact replies, create a deal in Pipedrive to track the potential opportunity.

Sendgrid and Apollo integration alternatives

About Sendgrid

Use Sendgrid in Latenode to automate email sending within larger workflows. Trigger emails based on events in other apps, personalize content with data transformations, and track results. Latenode simplifies complex email automations without code and scales affordably, letting you focus on strategy, not limits.

About Apollo

Need precise location data? Integrate Apollo into Latenode workflows to automatically geocode addresses or enrich customer profiles with location insights. Automate data validation and routing based on geographic parameters. Use Latenode's visual editor to build scalable location-aware processes without complex coding.

Sendgrid + Apollo integration

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FAQ Sendgrid and Apollo

How can I connect my Sendgrid account to Apollo using Latenode?

To connect your Sendgrid account to Apollo on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Sendgrid and click on "Connect".
  • Authenticate your Sendgrid and Apollo accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automate personalized email follow-ups after Apollo engagement?

Yes, you can! Latenode allows you to trigger Sendgrid emails based on Apollo activity, creating a seamless, automated communication flow to nurture leads effectively.

What types of tasks can I perform by integrating Sendgrid with Apollo?

Integrating Sendgrid with Apollo allows you to perform various tasks, including:

  • Automatically add new Apollo contacts to Sendgrid mailing lists.
  • Trigger personalized email sequences based on Apollo engagement scores.
  • Update Apollo contact properties with Sendgrid email activity data.
  • Create detailed reports combining email and contact data for analysis.
  • Send SMS notifications via Sendgrid for high-priority Apollo leads.

How to handle bounced emails from Sendgrid within my Apollo workflows?

Latenode allows you to automatically update Apollo contact statuses based on Sendgrid bounce notifications, ensuring data accuracy and list hygiene.

Are there any limitations to the Sendgrid and Apollo integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits on the Sendgrid and Apollo APIs may affect high-volume workflows.
  • Complex data transformations might require JavaScript coding in Latenode.
  • Historical data synchronization between the two apps may need custom handling.

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