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Orchestrate personalized email campaigns. Sync Customer.io segments to Sendgrid for targeted sends and use Latenode’s JavaScript node to tailor content, ensuring messages resonate. Scale effortlessly and pay only for execution time.
Connect Sendgrid and Customer.io in minutes with Latenode.
Create Sendgrid to Customer.io workflow
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Create a New Scenario to Connect Sendgrid and Customer.io
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Sendgrid, triggered by another scenario, or executed manually (for testing purposes). In most cases, Sendgrid or Customer.io will be your first step. To do this, click "Choose an app," find Sendgrid or Customer.io, and select the appropriate trigger to start the scenario.
Add the Sendgrid Node
Select the Sendgrid node from the app selection panel on the right.
Sendgrid
Configure the Sendgrid
Click on the Sendgrid node to configure it. You can modify the Sendgrid URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Customer.io Node
Next, click the plus (+) icon on the Sendgrid node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.
Sendgrid
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Customer.io
Authenticate Customer.io
Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.
Configure the Sendgrid and Customer.io Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Sendgrid and Customer.io Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Customer.io
Trigger on Webhook
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Sendgrid
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Sendgrid, Customer.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Sendgrid and Customer.io integration works as expected. Depending on your setup, data should flow between Sendgrid and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Sendgrid + Customer.io + Google Sheets: When a new contact is added to a Sendgrid list, their information is used to create or update a corresponding customer profile in Customer.io. Customer engagement events are then tracked in Customer.io, and aggregated performance metrics are periodically added to a Google Sheet for campaign analysis.
Customer.io + Sendgrid + Slack: When a customer reaches a specific milestone tracked in Customer.io, the automation retrieves the customer's information from Customer.io, then retrieves a list of contacts from Sendgrid to get user data, and sends a notification to a specified Slack channel to alert the marketing team.
About Sendgrid
Use Sendgrid in Latenode to automate email sending within larger workflows. Trigger emails based on events in other apps, personalize content with data transformations, and track results. Latenode simplifies complex email automations without code and scales affordably, letting you focus on strategy, not limits.
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About Customer.io
Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.
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How can I connect my Sendgrid account to Customer.io using Latenode?
To connect your Sendgrid account to Customer.io on Latenode, follow these steps:
Can I trigger Customer.io events from Sendgrid email activity?
Yes, with Latenode you can! Track opens/clicks in Sendgrid, then use our visual editor to trigger personalized messages/segments in Customer.io. Benefit: automated, behavior-based customer journeys.
What types of tasks can I perform by integrating Sendgrid with Customer.io?
Integrating Sendgrid with Customer.io allows you to perform various tasks, including:
Can I use JavaScript to transform data between Sendgrid and Customer.io?
Yes! Latenode allows you to use JavaScript code blocks to manipulate data for advanced transformations between Sendgrid and Customer.io.
Are there any limitations to the Sendgrid and Customer.io integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: