Sendgrid and Shopify Integration

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Connect Sendgrid to Shopify and automate personalized email campaigns based on customer purchases and behavior. Latenode lets you use flexible logic and JavaScript for advanced segmentation, plus scale affordably with pay-by-execution pricing.

Swap Apps

Sendgrid

Shopify

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Sendgrid and Shopify

Create a New Scenario to Connect Sendgrid and Shopify

In the workspace, click the โ€œCreate New Scenarioโ€ button.

Add the First Step

Add the first node โ€“ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Sendgrid, triggered by another scenario, or executed manually (for testing purposes). In most cases, Sendgrid or Shopify will be your first step. To do this, click "Choose an app," find Sendgrid or Shopify, and select the appropriate trigger to start the scenario.

Add the Sendgrid Node

Select the Sendgrid node from the app selection panel on the right.

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Configure the Sendgrid

Click on the Sendgrid node to configure it. You can modify the Sendgrid URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Sendgrid

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Run node once

Add the Shopify Node

Next, click the plus (+) icon on the Sendgrid node, select Shopify from the list of available apps, and choose the action you need from the list of nodes within Shopify.

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Shopify

Authenticate Shopify

Now, click the Shopify node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Shopify settings. Authentication allows you to use Shopify through Latenode.

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Configure the Sendgrid and Shopify Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Sendgrid and Shopify Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that donโ€™t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Sendgrid, Shopify, and any additional nodes, donโ€™t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking โ€œRun onceโ€ and triggering an event to check if the Sendgrid and Shopify integration works as expected. Depending on your setup, data should flow between Sendgrid and Shopify (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Sendgrid and Shopify

Shopify + Sendgrid + Slack: When a new order is placed in Shopify, Sendgrid sends an email update to the customer. If the order value exceeds a defined threshold, Slack notifies the sales team in a designated channel.

Shopify + Sendgrid + Google Sheets: After a purchase in Shopify, Sendgrid sends a thank you email to the customer. The customer and order data are then logged in Google Sheets for further analysis.

Sendgrid and Shopify integration alternatives

About Sendgrid

Use Sendgrid in Latenode to automate email sending within larger workflows. Trigger emails based on events in other apps, personalize content with data transformations, and track results. Latenode simplifies complex email automations without code and scales affordably, letting you focus on strategy, not limits.

About Shopify

Sync Shopify orders, customers, or inventory data with other apps using Latenode. Automate fulfillment, update databases, or trigger marketing campaigns based on sales events. Use visual workflows to customize logic without code, and scale processes affordably based on execution time.

Related categories

Sendgrid + Shopify integration

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FAQ Sendgrid and Shopify

How can I connect my Sendgrid account to Shopify using Latenode?

To connect your Sendgrid account to Shopify on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Sendgrid and click on "Connect".
  • Authenticate your Sendgrid and Shopify accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I send abandoned cart emails via Sendgrid?

Yes, with Latenode you can automate personalized emails for abandoned carts, enhancing customer recovery. Use low-code blocks to trigger emails based on cart status.

What types of tasks can I perform by integrating Sendgrid with Shopify?

Integrating Sendgrid with Shopify allows you to perform various tasks, including:

  • Automatically sending order confirmation emails to customers.
  • Adding new Shopify customers to a Sendgrid mailing list.
  • Triggering email campaigns based on purchase behavior.
  • Sending shipping updates via Sendgrid.
  • Personalizing email content using Shopify data.

How do I handle bounced emails from Sendgrid within Latenode workflows?

Latenode allows you to create logic to track and manage bounced emails automatically. Parse bounce data and update customer profiles using JavaScript steps.

Are there any limitations to the Sendgrid and Shopify integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require JavaScript knowledge.
  • API rate limits of Sendgrid and Shopify apply.
  • Custom email templates need to be created within Sendgrid.

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