Sendgrid and WhatsApp Business Cloud Integration

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Connect Sendgrid and WhatsApp Business Cloud in Latenode to automate personalized notification campaigns. Leverage JavaScript for advanced logic and scale affordably with our execution-based pricing.

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Sendgrid

WhatsApp Business Cloud

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Sendgrid and WhatsApp Business Cloud

Create a New Scenario to Connect Sendgrid and WhatsApp Business Cloud

In the workspace, click the โ€œCreate New Scenarioโ€ button.

Add the First Step

Add the first node โ€“ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Sendgrid, triggered by another scenario, or executed manually (for testing purposes). In most cases, Sendgrid or WhatsApp Business Cloud will be your first step. To do this, click "Choose an app," find Sendgrid or WhatsApp Business Cloud, and select the appropriate trigger to start the scenario.

Add the Sendgrid Node

Select the Sendgrid node from the app selection panel on the right.

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Sendgrid

Configure the Sendgrid

Click on the Sendgrid node to configure it. You can modify the Sendgrid URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Add the WhatsApp Business Cloud Node

Next, click the plus (+) icon on the Sendgrid node, select WhatsApp Business Cloud from the list of available apps, and choose the action you need from the list of nodes within WhatsApp Business Cloud.

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Authenticate WhatsApp Business Cloud

Now, click the WhatsApp Business Cloud node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatsApp Business Cloud settings. Authentication allows you to use WhatsApp Business Cloud through Latenode.

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Configure the Sendgrid and WhatsApp Business Cloud Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Set Up the Sendgrid and WhatsApp Business Cloud Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that donโ€™t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Sendgrid, WhatsApp Business Cloud, and any additional nodes, donโ€™t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking โ€œRun onceโ€ and triggering an event to check if the Sendgrid and WhatsApp Business Cloud integration works as expected. Depending on your setup, data should flow between Sendgrid and WhatsApp Business Cloud (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Sendgrid and WhatsApp Business Cloud

Sendgrid + WhatsApp Business Cloud + Twilio: When an email is sent through Sendgrid, check if the recipient opens it. If the email is not opened after a specified time, send a WhatsApp message via WhatsApp Business Cloud to the customer as a reminder. If sending via WhatsApp Business Cloud fails, use Twilio to send an SMS.

WhatsApp Business Cloud + Sendgrid + Airtable: When a new message is received via WhatsApp Business Cloud containing survey responses, extract the user's phone number, attempt to find the user's email address via Sendgrid contact lists, and then store the survey response along with the associated email in Airtable for analysis.

Sendgrid and WhatsApp Business Cloud integration alternatives

About Sendgrid

Use Sendgrid in Latenode to automate email sending within larger workflows. Trigger emails based on events in other apps, personalize content with data transformations, and track results. Latenode simplifies complex email automations without code and scales affordably, letting you focus on strategy, not limits.

About WhatsApp Business Cloud

Use WhatsApp Business Cloud in Latenode for automated messaging workflows. Send personalized updates, order confirmations, or support replies. Integrate it with your CRM, e-commerce platform, or database. Automate routing and customize messages with Latenode's visual editor and JavaScript support for flexible, scalable communication.

Sendgrid + WhatsApp Business Cloud integration

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FAQ Sendgrid and WhatsApp Business Cloud

How can I connect my Sendgrid account to WhatsApp Business Cloud using Latenode?

To connect your Sendgrid account to WhatsApp Business Cloud on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Sendgrid and click on "Connect".
  • Authenticate your Sendgrid and WhatsApp Business Cloud accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I send personalized offers via WhatsApp triggered by email events?

Yes, you can! Use Latenode to trigger WhatsApp messages based on Sendgrid email events like opens or clicks. Deliver targeted offers automatically, boosting engagement and sales.

What types of tasks can I perform by integrating Sendgrid with WhatsApp Business Cloud?

Integrating Sendgrid with WhatsApp Business Cloud allows you to perform various tasks, including:

  • Send WhatsApp notifications for important email updates.
  • Create automated follow-up sequences based on email engagement.
  • Deliver personalized marketing campaigns across both channels.
  • Alert support teams about critical email-related issues via WhatsApp.
  • Collect feedback via WhatsApp after email interactions.

How can I personalize Sendgrid emails using WhatsApp data?

Leverage Latenode's data mapping to dynamically populate Sendgrid emails with WhatsApp profile information, creating highly personalized and effective campaigns.

Are there any limitations to the Sendgrid and WhatsApp Business Cloud integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Message delivery depends on WhatsApp Business Cloud's availability and policies.
  • Complex data transformations may require JavaScript knowledge.
  • Large-scale automations require careful planning to avoid rate limits.

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