Sendinblue and Google Analytics Integration

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Connect Sendinblue to Google Analytics to track email campaign performance. With Latenode's visual editor, easily send custom event data and optimize strategies, scaling affordably via execution-based pricing.

Sendinblue + Google Analytics integration

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Sendinblue

Google Analytics

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Sendinblue and Google Analytics

Create a New Scenario to Connect Sendinblue and Google Analytics

In the workspace, click the โ€œCreate New Scenarioโ€ button.

Add the First Step

Add the first node โ€“ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Sendinblue, triggered by another scenario, or executed manually (for testing purposes). In most cases, Sendinblue or Google Analytics will be your first step. To do this, click "Choose an app," find Sendinblue or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Sendinblue Node

Select the Sendinblue node from the app selection panel on the right.

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Sendinblue

Configure the Sendinblue

Click on the Sendinblue node to configure it. You can modify the Sendinblue URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Google Analytics Node

Next, click the plus (+) icon on the Sendinblue node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Authenticate Google Analytics

Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.

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Configure the Sendinblue and Google Analytics Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Sendinblue and Google Analytics Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that donโ€™t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Sendinblue, Google Analytics, and any additional nodes, donโ€™t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking โ€œRun onceโ€ and triggering an event to check if the Sendinblue and Google Analytics integration works as expected. Depending on your setup, data should flow between Sendinblue and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Sendinblue and Google Analytics

Sendinblue + Google Analytics + Google Sheets: When a Sendinblue campaign is sent, Google Analytics runs a report to track key metrics. The report data is then added to a Google Sheet for performance monitoring and reporting.

Google Analytics + Sendinblue + Facebook Ads Campaign Management: When a key event is created in Google Analytics (representing a website conversion goal), the user's contact information is added or updated in Sendinblue. Then, that user can be targeted by being added to a Facebook Ads custom audience (by updating an existing ad set).

Sendinblue and Google Analytics integration alternatives

About Sendinblue

Automate email marketing and SMS campaigns using Sendinblue in Latenode. Trigger targeted communications based on data from any source. Easily manage contacts, personalize messages, and track results within automated workflows. Connect it to your CRM or database and optimize lead nurturing without complex coding.

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

See how Latenode works

FAQ Sendinblue and Google Analytics

How can I connect my Sendinblue account to Google Analytics using Latenode?

To connect your Sendinblue account to Google Analytics on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Sendinblue and click on "Connect".
  • Authenticate your Sendinblue and Google Analytics accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track email campaign performance in Google Analytics?

Yes, easily! Latenode allows you to send Sendinblue campaign data to Google Analytics for enhanced reporting. Track conversions and engagement across platforms for data-driven decisions.

What types of tasks can I perform by integrating Sendinblue with Google Analytics?

Integrating Sendinblue with Google Analytics allows you to perform various tasks, including:

  • Automatically track email signup conversions in Google Analytics.
  • Send campaign performance data from Sendinblue to Google Analytics.
  • Trigger personalized website experiences based on email engagement.
  • Analyze user behavior across email and website channels.
  • Segment audiences in Google Analytics based on Sendinblue lists.

How to utilize Sendinblue webhooks in Latenode workflows?

Latenode supports Sendinblue webhooks, allowing you to trigger workflows based on real-time events like new subscribers or email opens, providing instant automation.

Are there any limitations to the Sendinblue and Google Analytics integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data from Sendinblue prior to integration isn't automatically synced.
  • Advanced segmentation in Google Analytics requires familiarity with its interface.
  • Data sampling in Google Analytics can affect the accuracy of certain reports.

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