Sendinblue and Mixpanel Integration

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Enrich Sendinblue email campaigns with Mixpanel user behavior insights. Latenode’s visual editor simplifies building this integration while JavaScript nodes allow for advanced personalization and precise user segmentation. Scale effortlessly with usage-based pricing.

Sendinblue + Mixpanel integration

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Sendinblue

Mixpanel

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Sendinblue and Mixpanel

Create a New Scenario to Connect Sendinblue and Mixpanel

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Sendinblue, triggered by another scenario, or executed manually (for testing purposes). In most cases, Sendinblue or Mixpanel will be your first step. To do this, click "Choose an app," find Sendinblue or Mixpanel, and select the appropriate trigger to start the scenario.

Add the Sendinblue Node

Select the Sendinblue node from the app selection panel on the right.

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Sendinblue

Configure the Sendinblue

Click on the Sendinblue node to configure it. You can modify the Sendinblue URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Sendinblue

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Connect Sendinblue

Sign In

Run node once

Add the Mixpanel Node

Next, click the plus (+) icon on the Sendinblue node, select Mixpanel from the list of available apps, and choose the action you need from the list of nodes within Mixpanel.

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Mixpanel

Authenticate Mixpanel

Now, click the Mixpanel node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mixpanel settings. Authentication allows you to use Mixpanel through Latenode.

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Sendinblue

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Mixpanel

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Connect Mixpanel

Sign In

Run node once

Configure the Sendinblue and Mixpanel Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Mixpanel Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Sendinblue and Mixpanel Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Sendinblue, Mixpanel, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Sendinblue and Mixpanel integration works as expected. Depending on your setup, data should flow between Sendinblue and Mixpanel (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Sendinblue and Mixpanel

WooCommerce + Sendinblue + Mixpanel: When a new order is placed in WooCommerce, the customer's contact information is added or updated in Sendinblue. Then, Mixpanel tracks this order event to analyze customer behavior and purchase patterns.

Mixpanel + Sendinblue + Facebook Ads: When a user performs a specific event tracked by Mixpanel, their profile is updated. Then, Sendinblue adds or updates the contact based on that event, and this updated segment can then be used to sync targeted audiences to Facebook Ads for retargeting campaigns (Note: Facebook Ads action is not available, so the automation ends with updating the contact in Sendinblue).

Sendinblue and Mixpanel integration alternatives

About Sendinblue

Automate email marketing and SMS campaigns using Sendinblue in Latenode. Trigger targeted communications based on data from any source. Easily manage contacts, personalize messages, and track results within automated workflows. Connect it to your CRM or database and optimize lead nurturing without complex coding.

About Mixpanel

Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.

See how Latenode works

FAQ Sendinblue and Mixpanel

How can I connect my Sendinblue account to Mixpanel using Latenode?

To connect your Sendinblue account to Mixpanel on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Sendinblue and click on "Connect".
  • Authenticate your Sendinblue and Mixpanel accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track email campaign performance in Mixpanel?

Yes, easily! Latenode automates data sync from Sendinblue to Mixpanel. See open rates, clicks, and conversions in Mixpanel to refine your email marketing strategy and improve ROI.

What types of tasks can I perform by integrating Sendinblue with Mixpanel?

Integrating Sendinblue with Mixpanel allows you to perform various tasks, including:

  • Automatically adding new Sendinblue contacts as identified users in Mixpanel.
  • Triggering personalized email campaigns based on Mixpanel user behavior.
  • Updating user properties in Mixpanel based on Sendinblue email engagement.
  • Segmenting Sendinblue contacts based on Mixpanel event tracking data.
  • Sending transactional emails via Sendinblue upon specific Mixpanel events.

How secure is my Sendinblue data when using Latenode workflows?

Latenode uses industry-standard encryption to protect your Sendinblue and Mixpanel data in transit and at rest, ensuring secure automation.

Are there any limitations to the Sendinblue and Mixpanel integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data syncing may require custom scripting.
  • Complex data transformations may necessitate JavaScript blocks.
  • High-volume data processing may require a higher Latenode plan.

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