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Connect SendPulse to Google Analytics for smarter email marketing. Track campaign performance and attribute conversions accurately, enhanced by Latenode's visual editor and JavaScript coding for custom analytics. Scale automations affordably on Latenode.
Connect SendPulse and Google Analytics in minutes with Latenode.
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Create a New Scenario to Connect SendPulse and Google Analytics
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a SendPulse, triggered by another scenario, or executed manually (for testing purposes). In most cases, SendPulse or Google Analytics will be your first step. To do this, click "Choose an app," find SendPulse or Google Analytics, and select the appropriate trigger to start the scenario.
Add the SendPulse Node
Select the SendPulse node from the app selection panel on the right.
SendPulse
Configure the SendPulse
Click on the SendPulse node to configure it. You can modify the SendPulse URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the SendPulse node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.
SendPulse
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Google Analytics
Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the SendPulse and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the SendPulse and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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SendPulse
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring SendPulse, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the SendPulse and Google Analytics integration works as expected. Depending on your setup, data should flow between SendPulse and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
SendPulse + Google Analytics + Facebook Ads Campaign Management: When a subscriber event occurs in SendPulse (e.g., opens an email), Google Analytics runs a report to analyze website traffic. Based on this analysis, Facebook Ads Campaign Management updates an ad to target users exhibiting similar behavior to the engaged subscribers.
Google Analytics + SendPulse + Google Sheets: When a user visits the website, as tracked by Google Analytics, Google Sheets finds a row with the user's info. If the user exceeds a specified visit threshold, their email is added to a SendPulse mailing list, and Google Sheets updates the row to indicate the SendPulse addition.
About SendPulse
Use SendPulse in Latenode for automated email & SMS marketing. Trigger campaigns based on real-time events, segment contacts dynamically, and personalize messages using data from any app. Automate list cleaning and optimize send times in response to user behavior. Connect SendPulse to any data source for smarter, event-driven communication workflows.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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How can I connect my SendPulse account to Google Analytics using Latenode?
To connect your SendPulse account to Google Analytics on Latenode, follow these steps:
Can I track email campaign conversions in Google Analytics?
Yes, you can! Latenode lets you automate sending SendPulse campaign data to Google Analytics for conversion tracking. Visualize email ROI with custom dashboards, enhancing marketing insights.
What types of tasks can I perform by integrating SendPulse with Google Analytics?
Integrating SendPulse with Google Analytics allows you to perform various tasks, including:
How do I automate SendPulse data export to Google Analytics?
Use Latenode’s visual editor to build a flow that triggers on SendPulse events, transforms the data, and pushes it to Google Analytics automatically.
Are there any limitations to the SendPulse and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: