SendPulse and Google Analytics Integration

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Connect SendPulse to Google Analytics for smarter email marketing. Track campaign performance and attribute conversions accurately, enhanced by Latenode's visual editor and JavaScript coding for custom analytics. Scale automations affordably on Latenode.

SendPulse + Google Analytics integration

Connect SendPulse and Google Analytics in minutes with Latenode.

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SendPulse

Google Analytics

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect SendPulse and Google Analytics

Create a New Scenario to Connect SendPulse and Google Analytics

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a SendPulse, triggered by another scenario, or executed manually (for testing purposes). In most cases, SendPulse or Google Analytics will be your first step. To do this, click "Choose an app," find SendPulse or Google Analytics, and select the appropriate trigger to start the scenario.

Add the SendPulse Node

Select the SendPulse node from the app selection panel on the right.

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SendPulse

Configure the SendPulse

Click on the SendPulse node to configure it. You can modify the SendPulse URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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SendPulse

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Connect SendPulse

Sign In

Run node once

Add the Google Analytics Node

Next, click the plus (+) icon on the SendPulse node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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SendPulse

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Google Analytics

Authenticate Google Analytics

Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.

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SendPulse

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Google Analytics

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#2 Google Analytics

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Connection *

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Connect Google Analytics

Sign In

Run node once

Configure the SendPulse and Google Analytics Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Analytics Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the SendPulse and Google Analytics Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring SendPulse, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the SendPulse and Google Analytics integration works as expected. Depending on your setup, data should flow between SendPulse and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect SendPulse and Google Analytics

SendPulse + Google Analytics + Facebook Ads Campaign Management: When a subscriber event occurs in SendPulse (e.g., opens an email), Google Analytics runs a report to analyze website traffic. Based on this analysis, Facebook Ads Campaign Management updates an ad to target users exhibiting similar behavior to the engaged subscribers.

Google Analytics + SendPulse + Google Sheets: When a user visits the website, as tracked by Google Analytics, Google Sheets finds a row with the user's info. If the user exceeds a specified visit threshold, their email is added to a SendPulse mailing list, and Google Sheets updates the row to indicate the SendPulse addition.

SendPulse and Google Analytics integration alternatives

About SendPulse

Use SendPulse in Latenode for automated email & SMS marketing. Trigger campaigns based on real-time events, segment contacts dynamically, and personalize messages using data from any app. Automate list cleaning and optimize send times in response to user behavior. Connect SendPulse to any data source for smarter, event-driven communication workflows.

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

See how Latenode works

FAQ SendPulse and Google Analytics

How can I connect my SendPulse account to Google Analytics using Latenode?

To connect your SendPulse account to Google Analytics on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select SendPulse and click on "Connect".
  • Authenticate your SendPulse and Google Analytics accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track email campaign conversions in Google Analytics?

Yes, you can! Latenode lets you automate sending SendPulse campaign data to Google Analytics for conversion tracking. Visualize email ROI with custom dashboards, enhancing marketing insights.

What types of tasks can I perform by integrating SendPulse with Google Analytics?

Integrating SendPulse with Google Analytics allows you to perform various tasks, including:

  • Automatically updating Google Analytics with new SendPulse subscriber data.
  • Tracking website traffic from SendPulse email campaigns in real-time.
  • Creating custom audience segments based on SendPulse email engagement.
  • Sending event data from SendPulse to Google Analytics for detailed analysis.
  • Generating reports on email campaign performance within Google Analytics.

How do I automate SendPulse data export to Google Analytics?

Use Latenode’s visual editor to build a flow that triggers on SendPulse events, transforms the data, and pushes it to Google Analytics automatically.

Are there any limitations to the SendPulse and Google Analytics integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data from before the integration setup won't be automatically synced.
  • Complex data transformations may require JavaScript knowledge.
  • Google Analytics API rate limits may impact high-volume data transfers.

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