SendPulse and Salesforce Integration

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Automatically add new SendPulse subscribers as Salesforce leads or contacts, keeping your sales team informed about marketing activity. Latenode's visual editor and affordable execution costs make complex, multistep lead nurturing easy.

SendPulse + Salesforce integration

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SendPulse

Salesforce

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect SendPulse and Salesforce

Create a New Scenario to Connect SendPulse and Salesforce

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a SendPulse, triggered by another scenario, or executed manually (for testing purposes). In most cases, SendPulse or Salesforce will be your first step. To do this, click "Choose an app," find SendPulse or Salesforce, and select the appropriate trigger to start the scenario.

Add the SendPulse Node

Select the SendPulse node from the app selection panel on the right.

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Configure the SendPulse

Click on the SendPulse node to configure it. You can modify the SendPulse URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Salesforce Node

Next, click the plus (+) icon on the SendPulse node, select Salesforce from the list of available apps, and choose the action you need from the list of nodes within Salesforce.

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Authenticate Salesforce

Now, click the Salesforce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Salesforce settings. Authentication allows you to use Salesforce through Latenode.

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Configure the SendPulse and Salesforce Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Set Up the SendPulse and Salesforce Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring SendPulse, Salesforce, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the SendPulse and Salesforce integration works as expected. Depending on your setup, data should flow between SendPulse and Salesforce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect SendPulse and Salesforce

SendPulse + Salesforce + Calendly: When a subscriber event occurs in SendPulse (e.g., email opened), find the corresponding lead in Salesforce. If found, schedule a follow-up meeting using Calendly.

Salesforce + SendPulse + Slack: When a new record (opportunity) is created in Salesforce, add the associated contact's email to a welcome email sequence in SendPulse. Then, notify a Slack channel about the new opportunity.

SendPulse and Salesforce integration alternatives

About SendPulse

Use SendPulse in Latenode for automated email & SMS marketing. Trigger campaigns based on real-time events, segment contacts dynamically, and personalize messages using data from any app. Automate list cleaning and optimize send times in response to user behavior. Connect SendPulse to any data source for smarter, event-driven communication workflows.

About Salesforce

Sync Salesforce data with other apps using Latenode. Automate lead qualification and task creation based on CRM events. No more manual data entry: build workflows that trigger actions across your stack. Use Latenode's visual editor and flexible scripting to create custom logic and scale automation without code limits.

See how Latenode works

FAQ SendPulse and Salesforce

How can I connect my SendPulse account to Salesforce using Latenode?

To connect your SendPulse account to Salesforce on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select SendPulse and click on "Connect".
  • Authenticate your SendPulse and Salesforce accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automate lead creation from SendPulse emails in Salesforce?

Yes, easily! Latenode lets you automatically create Salesforce leads from new SendPulse subscribers, enriching your CRM data. Scale with no-code, JavaScript or AI.

What types of tasks can I perform by integrating SendPulse with Salesforce?

Integrating SendPulse with Salesforce allows you to perform various tasks, including:

  • Automatically add new SendPulse subscribers as leads in Salesforce.
  • Update Salesforce contact information based on SendPulse email activity.
  • Trigger SendPulse email campaigns from new or updated Salesforce records.
  • Create Salesforce tasks for unsubscribed contacts in SendPulse.
  • Sync custom fields between SendPulse and Salesforce for segmentation.

HowsecureistheSendPulseintegrationwithSalesforceonLatenode?

Latenode employs robust security measures, including encryption and secure authentication protocols, to protect your SendPulse and Salesforce data during integration.

Are there any limitations to the SendPulse and Salesforce integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data sync is not supported; only new or updated data is synchronized.
  • Complex field mappings requiring advanced transformations may require JavaScript code.
  • The number of API requests is subject to the limits of both SendPulse and Salesforce.

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