Serper and Mailchimp Integration

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Automate email list growth by connecting Serper to Mailchimp. Latenode’s visual editor simplifies building logic to trigger personalized Mailchimp campaigns based on real-time search data from Serper. Scale affordably and customize with JavaScript where needed.

Serper + Mailchimp integration

Connect Serper and Mailchimp in minutes with Latenode.

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Automate your workflow

Swap Apps

Serper

Mailchimp

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Serper and Mailchimp

Create a New Scenario to Connect Serper and Mailchimp

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Serper, triggered by another scenario, or executed manually (for testing purposes). In most cases, Serper or Mailchimp will be your first step. To do this, click "Choose an app," find Serper or Mailchimp, and select the appropriate trigger to start the scenario.

Add the Serper Node

Select the Serper node from the app selection panel on the right.

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Serper

Configure the Serper

Click on the Serper node to configure it. You can modify the Serper URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Serper

Sign In

Run node once

Add the Mailchimp Node

Next, click the plus (+) icon on the Serper node, select Mailchimp from the list of available apps, and choose the action you need from the list of nodes within Mailchimp.

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Mailchimp

Authenticate Mailchimp

Now, click the Mailchimp node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailchimp settings. Authentication allows you to use Mailchimp through Latenode.

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Mailchimp

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Connect Mailchimp

Sign In

Run node once

Configure the Serper and Mailchimp Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Mailchimp Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Serper and Mailchimp Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Webhook response

Save and Activate the Scenario

After configuring Serper, Mailchimp, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Serper and Mailchimp integration works as expected. Depending on your setup, data should flow between Serper and Mailchimp (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Serper and Mailchimp

Serper + Google Sheets + Mailchimp: This automation retrieves search ranking data for specific keywords using Serper, updates a Google Sheet with the data, and then emails a report of the updated spreadsheet to a marketing team via Mailchimp.

Serper + Mailchimp + Slack: This flow monitors competitor keyword rankings using Serper. When a significant ranking change is detected, the marketing team receives a notification in Slack and an email via Mailchimp, alerting them to the change.

Serper and Mailchimp integration alternatives

About Serper

Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.

About Mailchimp

Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.

See how Latenode works

FAQ Serper and Mailchimp

How can I connect my Serper account to Mailchimp using Latenode?

To connect your Serper account to Mailchimp on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Serper and click on "Connect".
  • Authenticate your Serper and Mailchimp accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically add leads found via Serper to Mailchimp?

Yes, Latenode enables automated lead capture: new leads identified using Serper can be instantly added to Mailchimp lists, streamlining your marketing efforts and maximizing engagement.

What types of tasks can I perform by integrating Serper with Mailchimp?

Integrating Serper with Mailchimp allows you to perform various tasks, including:

  • Enrich Mailchimp subscriber data with real-time SEO insights from Serper.
  • Trigger targeted email campaigns in Mailchimp based on Serper keyword rankings.
  • Automatically create new Mailchimp subscribers from Serper lead generation.
  • Send weekly SEO performance reports to clients using Serper and Mailchimp.
  • Segment Mailchimp audiences based on competitor analysis data from Serper.

How does Latenode handle Serper API request limits?

Latenode offers advanced error handling and retry mechanisms for Serper, ensuring reliable data even under API rate limits, with built-in queue management.

Are there any limitations to the Serper and Mailchimp integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex workflows with very high Serper query volumes may require optimized node configurations.
  • Real-time data transfer is subject to the API availability of both Serper and Mailchimp.
  • Custom field mapping in Mailchimp requires adherence to Mailchimp's API specifications.

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