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Enrich Serper’s search data with Tools, creating custom data pipelines for competitive analysis or market research. Latenode’s visual editor and affordable pricing make complex data workflows accessible and scalable.
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Create a New Scenario to Connect Serper and Tools
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Serper, triggered by another scenario, or executed manually (for testing purposes). In most cases, Serper or Tools will be your first step. To do this, click "Choose an app," find Serper or Tools, and select the appropriate trigger to start the scenario.
Add the Serper Node
Select the Serper node from the app selection panel on the right.
Serper
Add the Tools Node
Next, click the plus (+) icon on the Serper node, select Tools from the list of available apps, and choose the action you need from the list of nodes within Tools.
Serper
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Tools
Authenticate Tools
Now, click the Tools node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Tools settings. Authentication allows you to use Tools through Latenode.
Configure the Serper and Tools Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Serper and Tools Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Tools
Trigger on Webhook
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Serper
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Serper, Tools, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Serper and Tools integration works as expected. Depending on your setup, data should flow between Serper and Tools (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Serper + Tools + Google Sheets: Uses Serper to track website ranking for specified keywords. Then analyzes the search results using Tools to check keyword ranking difficulty, finally logs the keyword, URL and ranking data into a Google Sheets spreadsheet for tracking and reporting.
Serper + Tools + Slack: Monitors keyword ranking using Serper. If the ranking changes are flagged as critical by Tools based on data from Key-Value storage, a notification is sent to a dedicated Slack channel to alert the marketing team.
About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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About Tools
Use Tools inside Latenode to automate tasks that lack native integrations. Control applications via UI automation, extract data from complex websites, and then pipe the results into other services. Add custom logic with JavaScript for precise control, scaling processes affordably with Latenode's usage-based pricing.
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How can I connect my Serper account to Tools using Latenode?
To connect your Serper account to Tools on Latenode, follow these steps:
Can I automate SEO content research using Serper and Tools?
Yes, you can! Latenode lets you build custom workflows to automate keyword research with Serper, then use Tools to analyze and optimize the content, saving significant time.
What types of tasks can I perform by integrating Serper with Tools?
Integrating Serper with Tools allows you to perform various tasks, including:
What kind of Serper data can I access within Latenode workflows?
Latenode provides access to Serper's search results, keyword data, and SERP features, allowing you to use that data in automations.
Are there any limitations to the Serper and Tools integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: