Shippo and Google Analytics Integration

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Connect Shippo to Google Analytics to track shipping costs as customer behavior metrics. Latenode’s visual editor simplifies custom reporting, while affordable execution pricing helps scale analysis without cost concerns.

Shippo + Google Analytics integration

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Shippo

Google Analytics

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Shippo and Google Analytics

Create a New Scenario to Connect Shippo and Google Analytics

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Shippo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Shippo or Google Analytics will be your first step. To do this, click "Choose an app," find Shippo or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Shippo Node

Select the Shippo node from the app selection panel on the right.

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Shippo

Configure the Shippo

Click on the Shippo node to configure it. You can modify the Shippo URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Shippo

Sign In

Run node once

Add the Google Analytics Node

Next, click the plus (+) icon on the Shippo node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Google Analytics

Authenticate Google Analytics

Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.

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Connect Google Analytics

Sign In

Run node once

Configure the Shippo and Google Analytics Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Analytics Oauth 2.0

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Select an action *

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Map

The action ID

Run node once

Set Up the Shippo and Google Analytics Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Shippo, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Shippo and Google Analytics integration works as expected. Depending on your setup, data should flow between Shippo and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Shippo and Google Analytics

Shopify + Shippo + Google Analytics: When a new order is placed in Shopify, create an order in Shippo to generate a shipping label. Then, update Google Analytics with the shipping cost associated with that order as a key event to track shipping expenses.

Google Analytics + Shippo + Slack: Run a report in Google Analytics to detect shipping cost anomalies. If an anomaly is detected, find the relevant shipping label in Shippo and notify the team in Slack with the details of the anomaly and the shipping label information.

Shippo and Google Analytics integration alternatives

About Shippo

Connect Shippo to Latenode and automate shipping tasks. Create workflows that trigger label generation or shipment tracking updates based on order events. Combine Shippo with other apps to streamline fulfillment, inventory, and customer notifications, all visually and without code, scaling affordably.

Related categories

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

See how Latenode works

FAQ Shippo and Google Analytics

How can I connect my Shippo account to Google Analytics using Latenode?

To connect your Shippo account to Google Analytics on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Shippo and click on "Connect".
  • Authenticate your Shippo and Google Analytics accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track shipping costs in Google Analytics?

Yes, with Latenode, you can easily send Shippo shipping cost data to Google Analytics. This allows you to analyze shipping expenses alongside other metrics for better ROI insights.

What types of tasks can I perform by integrating Shippo with Google Analytics?

Integrating Shippo with Google Analytics allows you to perform various tasks, including:

  • Track shipment events as Google Analytics events.
  • Attribute shipping costs to specific marketing campaigns.
  • Analyze the geographic distribution of your shipments.
  • Calculate customer lifetime value based on shipping data.
  • Monitor the impact of shipping options on conversion rates.

Can I use JavaScript to transform Shippo data?

Yes, Latenode lets you use JavaScript code blocks to format and transform Shippo data before sending it to Google Analytics.

Are there any limitations to the Shippo and Google Analytics integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data from Shippo prior to integration won't be reflected.
  • Custom dimensions in Google Analytics require setup in your GA account.
  • The integration relies on correct data formatting from Shippo's API.

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