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Connect Shippo to Google Analytics to track shipping costs as customer behavior metrics. Latenode’s visual editor simplifies custom reporting, while affordable execution pricing helps scale analysis without cost concerns.
Connect Shippo and Google Analytics in minutes with Latenode.
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Create a New Scenario to Connect Shippo and Google Analytics
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Shippo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Shippo or Google Analytics will be your first step. To do this, click "Choose an app," find Shippo or Google Analytics, and select the appropriate trigger to start the scenario.
Add the Shippo Node
Select the Shippo node from the app selection panel on the right.
Shippo
Add the Google Analytics Node
Next, click the plus (+) icon on the Shippo node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.
Shippo
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Google Analytics
Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Shippo and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Shippo and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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Shippo
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Shippo, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Shippo and Google Analytics integration works as expected. Depending on your setup, data should flow between Shippo and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Shopify + Shippo + Google Analytics: When a new order is placed in Shopify, create an order in Shippo to generate a shipping label. Then, update Google Analytics with the shipping cost associated with that order as a key event to track shipping expenses.
Google Analytics + Shippo + Slack: Run a report in Google Analytics to detect shipping cost anomalies. If an anomaly is detected, find the relevant shipping label in Shippo and notify the team in Slack with the details of the anomaly and the shipping label information.
About Shippo
Connect Shippo to Latenode and automate shipping tasks. Create workflows that trigger label generation or shipment tracking updates based on order events. Combine Shippo with other apps to streamline fulfillment, inventory, and customer notifications, all visually and without code, scaling affordably.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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How can I connect my Shippo account to Google Analytics using Latenode?
To connect your Shippo account to Google Analytics on Latenode, follow these steps:
Can I track shipping costs in Google Analytics?
Yes, with Latenode, you can easily send Shippo shipping cost data to Google Analytics. This allows you to analyze shipping expenses alongside other metrics for better ROI insights.
What types of tasks can I perform by integrating Shippo with Google Analytics?
Integrating Shippo with Google Analytics allows you to perform various tasks, including:
Can I use JavaScript to transform Shippo data?
Yes, Latenode lets you use JavaScript code blocks to format and transform Shippo data before sending it to Google Analytics.
Are there any limitations to the Shippo and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: