Square and Google contacts Integration

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Automatically add new Square customers to Google contacts for streamlined outreach. Latenode’s visual editor simplifies this connection, offering affordable scaling and customization with JavaScript when your needs evolve.

Square + Google contacts integration

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Square

Google contacts

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Square and Google contacts

Create a New Scenario to Connect Square and Google contacts

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Square, triggered by another scenario, or executed manually (for testing purposes). In most cases, Square or Google contacts will be your first step. To do this, click "Choose an app," find Square or Google contacts, and select the appropriate trigger to start the scenario.

Add the Square Node

Select the Square node from the app selection panel on the right.

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Configure the Square

Click on the Square node to configure it. You can modify the Square URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Google contacts Node

Next, click the plus (+) icon on the Square node, select Google contacts from the list of available apps, and choose the action you need from the list of nodes within Google contacts.

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Authenticate Google contacts

Now, click the Google contacts node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google contacts settings. Authentication allows you to use Google contacts through Latenode.

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Connect Google contacts

Sign In

Run node once

Configure the Square and Google contacts Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google contacts Oauth 2.0

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The action ID

Run node once

Set Up the Square and Google contacts Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Square, Google contacts, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Square and Google contacts integration works as expected. Depending on your setup, data should flow between Square and Google contacts (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Square and Google contacts

Square + Mailchimp + Google Contacts: When a new customer is created in Square, their information is used to find or create a contact in Google Contacts. Then, that contact is added to a specific list in Mailchimp for targeted email marketing campaigns.

Google Contacts + Square + Google Sheets: When a new or updated contact is present in Google Contacts, this automation searches for the customer in Square using the contact's email. If the customer is found, the automation retrieves their purchase history from Square and adds it as a new row in a Google Sheet.

Square and Google contacts integration alternatives

About Square

Automate Square tasks in Latenode: sync payments with accounting, trigger fulfillment on successful transactions, and send custom invoices based on CRM data. Use visual workflows to connect Square with other apps, add logic with JS, and scale without step limits. Streamline finance operations.

About Google contacts

Sync Google Contacts with Latenode to automate contact management. Update records, trigger follow-ups, or enrich profiles based on events in other apps. Avoid manual data entry; use Latenode’s visual builder to create flows that sync contacts across your marketing and sales tools, adding custom logic without coding.

See how Latenode works

FAQ Square and Google contacts

How can I connect my Square account to Google contacts using Latenode?

To connect your Square account to Google contacts on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Square and click on "Connect".
  • Authenticate your Square and Google contacts accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically update contacts after each Square transaction?

Yes, you can! Latenode lets you build automated workflows that trigger updates in Google contacts whenever a new transaction occurs in Square. Keep your customer data current effortlessly.

What types of tasks can I perform by integrating Square with Google contacts?

Integrating Square with Google contacts allows you to perform various tasks, including:

  • Create new Google contacts from new Square customers.
  • Update existing Google contacts with Square transaction data.
  • Segment contacts based on purchase history in Square.
  • Send personalized emails using Google contacts data after a Square sale.
  • Track customer lifetime value using data from both Square and Google contacts.

Can I use JavaScript code to transform Square data in Latenode?

Yes! Latenode's JavaScript blocks let you transform data from Square before it updates Google contacts for advanced data manipulation.

Are there any limitations to the Square and Google contacts integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical Square data prior to integration setup won't automatically sync.
  • Very large contact lists may experience initial syncing delays.
  • Custom Square fields require manual mapping to corresponding Google contacts fields.

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