Automated Webinar Follow-Up

This automation template helps you maximize engagement after your webinar. It streamlines the follow-up process, keeping you connected with attendees and providing valuable insights into their interaction.

1. Registration Trigger: When a new attendee registers for your Zoom webinar, the automation begins.
2. Add to Mailing List: The attendee's contact information is instantly added to your Mailchimp audience, so you can segment and personalize communications.
3. Automated Follow-up: An automated email is sent to the attendee via Mailchimp, delivering valuable content or resources.
4. Engagement Tracking: Details like email opens and clicks are automatically logged in your Airtable database, giving you key insights into attendee interaction.

To successfully use this automation template, you'll need a few key tools and configurations in place. This ensures the workflow can connect your webinar attendees with your marketing efforts.

• A Zoom account with a scheduled webinar.
• A Mailchimp account with a configured audience and email template.
• An Airtable account with a database set up with the necessary fields.

Unlock significant advantages with our automated webinar workflow. This template not only saves you valuable time but also significantly enhances attendee engagement and streamlines your lead nurturing efforts. By automating follow-up communications and tracking interaction data, you gain crucial insights into attendee behavior.

Specifically, you can expect to see improvements in your open and click-through rates, leading to a more engaged audience. Further, this automation will help you grow your mailing list efficiently. Ultimately, this template empowers you to measure webinar success and optimize future events, ensuring a higher return on your investment.

How does the automation know when someone registers for my webinar?

This template is triggered when a new attendee registers for your Zoom webinar. The connection between Zoom and the other tools is established within the automation setup. Once a registration is detected in Zoom, the automation automatically adds the attendee's information to Mailchimp and begins the follow-up process.

What do I need to set up before I can use this template?

Before you can use this automation, you'll need a Zoom account with an active webinar, a Mailchimp account with an existing audience and a configured follow-up email, and an Airtable account with a database set up to store engagement data. Ensure that your Zoom webinar is live, your Mailchimp audience is ready to receive new subscribers, and your Airtable database has fields to record metrics like email opens and clicks. This initial setup allows the automation to seamlessly integrate with your existing tools.

Where can I see the engagement data for my webinar?

Engagement data, such as email opens and clicks, is automatically logged in your Airtable database. You can access this data to analyze attendee interaction and measure the success of your webinar. Make sure you have set up the necessary fields in your Airtable database to capture this information.