Latenode
Google sheets
Airtable

Sync SimilarWeb website analytics to Google Sheets and Airtable

This automation extracts website traffic and engagement metrics from SimilarWeb and syncs the data directly into Google Sheets and Airtable.

It starts by capturing new domains from a Google Sheet, cleans the URLs, fetches detailed analytics from the SimilarWeb API, and writes the enriched data back to the sheet. Optionally, it can also export the insights to Airtable for further tracking and analysis. This is useful for businesses that need to monitor and analyze the performance of their own or their competitors' websites.

Updated Apr 2, 2026Est. run: 11sEst. cost: $0.0007
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
Data, spreadsheets & databases

Workflow preview

What this template does

  • Extracts website traffic and engagement metrics from SimilarWeb API
  • Syncs the enriched data directly into a Google Sheet
  • Optionally exports the insights to an Airtable base for further analysis
  • Captures new domains from a Google Sheet and fetches detailed analytics
  • Writes the aggregated data back to the Google Sheet for reporting

How it works

1
Trigger

Capture New Domains

The automation starts by reading a list of new domains from a Google Sheet. This provides the initial set of websites to analyze.

2
Logic

Clean Domain URLs

The automation then cleans the domain URLs by stripping unnecessary parts, ensuring a consistent format for the SimilarWeb API to process.

3
Action

Fetch Website Analytics

The cleaned domain URLs are used to retrieve detailed traffic and engagement metrics from the SimilarWeb API. This includes data such as website visits, bounce rate, average visit duration, and more.

4
Action

Update Google Sheet

The automation writes the enriched domain data, including the SimilarWeb metrics, back to the original Google Sheet for easy access and further analysis.

5
Action

Export to Airtable

Optionally, the automation can also export the website performance insights to Airtable, enabling deeper tracking and analysis of the data across the organization.

Setup guide

1

Add SimilarWeb API credential

Add your SimilarWeb API key in the Latenode Credentials panel.

2

Configure Google Sheets connection

Add your Google Sheets credential in the Latenode Credentials panel, then configure the Google Sheet ID and worksheet name in the Google Sheets node settings.

3

Configure Airtable connection (optional)

If you want to sync the data to Airtable, add your Airtable credential in the Latenode Credentials panel and configure the Airtable base ID and table name in the Airtable node settings.

4

Map input domain data

In the Google Sheets node settings, map the input column(s) containing the raw domain URLs.

5

Map output data fields

In the Google Sheets and Airtable node settings, map the output columns/fields to store the enriched SimilarWeb metrics like global rank, total visits, bounce rate, etc.

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
Contact support →

More templates

You might also like

Browse all templates →
Data, spreadsheets & databases

Automatically sync new Notion items to Google Docs documents

This Latenode automation template allows you to automatically create a new Google Docs document whenever a new item is added to a Notion database. This streamlines your workflow, ensuring that your important information is easily accessible across both platforms. The integration works by detecting new items in your Notion database and then creating a corresponding document in a specified Google Docs folder, with the content from the Notion item copied over. This saves time and keeps your documentation organized, allowing you to focus on more strategic priorities.

8s$0.0005
Data, spreadsheets & databases

Automatically create Google Docs from new Google Forms submissions

This Latenode automation template creates a Google Doc based on a pre-defined template, using data from new submissions in a linked Google Forms spreadsheet. Whenever a new response is added or an existing one is updated in the spreadsheet, the integration automatically generates a corresponding Google Doc, eliminating the need for manual copy-pasting. This saves time and ensures that all form responses are captured in a document format for further processing. The key integrations involved are Google Forms and Google Docs, with the Google Forms spreadsheet serving as the data source and the generated Google Docs as the output.

7s$0.0004
Data, spreadsheets & databases

Automatically notify via Burst SMS when new rows added to Google Sheets

This Latenode automation allows users to stay focused on their primary workflows by automatically sending SMS messages through the Burst SMS platform whenever a new row is added to a specified Google Sheets spreadsheet. It connects the Google Sheets data source to the Burst SMS service, streamlining the notification process. Users can configure the specific spreadsheet and mobile number to receive the SMS updates, helping them stay informed without getting distracted from their main tasks.

7s$0.0004