Ad creative automation: Transform any URL into compelling ad creatives

Ever wondered how some companies pump out endless streams of eye-catching ad creative while your team struggles to create just a few? You're not alone. Every day, millions of marketers face the same challenge: creating high-quality ad creatives quickly enough to keep up with campaign demands.

Traditional ways of creating an ad creative work, but they're slow, labor-intensive, and holding your marketing back. Between coordinating with designers, waiting for revisions, and getting that perfect version, you could be missing out on valuable market opportunities.

What if you could turn any URL into a compelling ad creative? Using AI automation on Latenode, our user made an ad creative generation machine. That's what we're going to show you today alongside some expert info on the topic.

Understanding modern ad creatives

What makes an advertising creative actually 'creative' in 2025? At its core, it’s way more than just a picture with text on it. It's a carefully crafted combination of visuals, copy, and call-to-action that works together to grab attention and drive action.

Think of ad creatives as your digital sales team that works 24/7. While you're sleeping, they’re catching eyes, sparking interest, and convincing people to check out what you're offering. Just like any good sales team, they need to be efficient at their job.

That’s why the old ‘one-size-fits-all’ approach is not working. Modern ad creative needs to shape-shift across platforms – from Facebook's feed to Instagram's stories, and from Google's display network to LinkedIn's professional space. Here's what makes them up:

Visual Elements:

• Scroll-stopping imagery that grabs attention in milliseconds;
• Brand-consistent design that builds recognition;
• Platform-specific formatting that maximizes performance.

Copy Components:

• Headlines that hook readers instantly;
• Value propositions that resonate with target audiences;
• Clear, compelling calls to actions.

What types of advertising creative are there today?

There are tons of ways businesses try to grab your attention! Each type of ad creatives has a slightly different job, from simple images to engaging mini-movies. 

Classic picture ad creatives, like website banners or social media image posts, are an easy way to convey a message. The only challenge is making them compelling enough to break through the noise and capture your attention as you scroll. 

Video ad creatives range from short Instagram reels to longer YouTube pre-rolls. They’re great at telling stories, demonstrating products, and evoking emotions to engage viewers.

There are more than just static images and videos. For example, interactive ad creatives have become popular, especially on social media. These include swipeable carousels, immersive Instagram story ads that fill your phone screen, and engaging formats like polls and quizzes. 

However, creating all these variations manually is hard. That’s why many companies adopt automation for this task. Modern platforms like Latenode and AI such as ChatGPT and Recraft are helping create better, more targeted media in less time. See for yourself! The following scenario from our user can be a good start-off point for your own scenarios.

URL to ad creative: The game-changing automation

The secret lies in combining GPT-4o Mini's brain power with some JavaScript code. This is a smart design assistant that can instantly understand what makes your content work. Let's take a look at how this automation actually works.

How it’s built

How it works

The process is straightforward yet powerful:

• It starts with the webpage URL you want to transform – in this case, it’s our comparison with Make as an example. 
• The scenario gets to work using built-in extraction tools to process the page's content.
• It becomes the foundation for generating visual and textual elements through carefully crafted prompts. 
• Once the system creates the ad creative, everything is stored in Airtable, making it easily accessible for your future campaigns.

Detailed analysis

First up, let's talk about the SetVariables node. This is where you feed the URL you want to transform into ad creative. 

To make it completely autonomous, you could also set up an Airtable trigger node called 'new row added.' This way, whenever you add a new URL to your table, the system launches the generation.

Retrieving page content and crafting prompts

It then uses the node called Convert Website to Text to retrieve the text from the page. Think of it as a simplified headless browser.

Here's what happens behind the scenes:

1. The first integration with ChatGPT-4o Mini looks at the content and extracts key information;

2. Another node helps make both the copy and the prompt for our ad creative based on instructions. Remember, the way you write your request directly impacts the end result. Don’t be afraid to experiment!

We need the AI to always return the data in the JSON format, which is great to keep the prompt structure consistent. To achieve that, we need to enable it in the settings:

3. As a result of this node’s operation, we get the JSON string. The JSON parse node transforms it into the structured format and brings the data further down the process;

Crafting the ad creative and sending it to Airtable

1. Let's go through the final configuration. In the Recraft node, we specify our image requirements and formatting, using our generated prompt as the creative foundation. 

The system then connects to your prepared Airtable, where dedicated columns store your text, images, and URLs.

The result

Our test runs show great results, even with basic prompt settings. The system generates professional ad creatives that maintain brand consistency while capturing key selling points.

Here is the final ad creative:

There's still room for optimization and fine-tuning to match your specific campaign needs. This is your personal creative assistant that turns URLs into compelling ad creative. Ready to test it with your campaigns? You can set up an automation like this on Latenode!

Making your ad creatives convert

You've now got this ability to create tons of ad creatives, which is great. But making them look pretty is only part of the puzzle. What really matters is whether those ads actually get you results – do people click? Do they buy? To make that happen, your automated advertising creatives need to connect with your audience and make them want to take the next step.

Start with a call to action. It needs to be clear, and reflect on what you're trying to achieve with your campaign. Using action-oriented words like ‘Shop Now,’ ‘Learn More,’ or ‘Sign Up Today’ can really give engagement a boost. It's also worth remembering that you can try out different wording and see what works best with your audience.

And while automation is great, don't forget the human element. Your messaging needs to speak directly to the people you're trying to reach. Dig into what you know about your customers – what are their needs? What are their frustrations? What do they actually want? Using that insight will help make sure the AI creates visuals and copy that truly resonate.

Keep an eye on things like your CTR, how many people convert, and how much it costs per customer. Those numbers are your guide to making your future ad campaigns even better.

Make your move on ad creative automation

How do you put this knowledge to work? After all, the creative automation landscape is evolving every day. Stay ahead of the curve by:

• Following AI development updates;
• Testing new platform features;
• Experimenting with different content types;
• Building a library of successful scenarios on Latenode.

The most powerful option is to combine automation and your creativity. Let the machines handle the heavy lifting while you focus on strategy and innovation. After all, AI and automation is supposed to enhance your efficiency, not replace you entirely. Start small, think big, and let it power your creative success!

FAQs

How does URL-to-ad creative automation actually work?

The system uses GPT-4o Mini to analyze web page content, extract key information, and generate visuals and copy through Recraft integration, storing results in Airtable for easy campaign management.

What types of ad creatives can be generated automatically?

The system can create static images, banners, carousel ads, and social media posts adapted for different platforms like Facebook, Instagram, and LinkedIn.

Is human oversight still necessary with automated ad creation?

Yes, human input remains crucial for strategy, brand consistency, and fine-tuning the automated outputs to ensure they align with campaign objectives and audience needs.

What are the key metrics to track for automated ad creatives?

Focus on CTR (Click-Through Rate), conversion rates, and cost per customer acquisition to measure effectiveness and optimize future campaigns.

How can businesses get started with ad creative automation?

Begin by setting up basic scenarios on Latenode, connecting necessary integrations (GPT-4o Mini, Recraft, Airtable), and gradually expand automation complexity based on results.