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Advertising & Marketing
Basil Datsen
Marketing Expert
September 4, 2023
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The SEO game has been around since the dawn of the internet, but the algorithms aren't exactly stagnant. Clever folks continue to discover new optimization strategies for their websites and those of their clients. Today, we're not going to delve into topics like loading speeds or responsive design. Instead, we're going to focus on a single element ripe for experimentation – website structure.
While visitors are soaking up your website's visually pleasing elements, thanks to an intuitive UI and rich content, Google's bots are conversing with it in machine language.
To classify content, they use Google NLP and determine which of the predefined categories the content belongs to. Your site will inevitably find a place on this list: https://cloud.google.com/natural-language/docs/categories#categories_version_2.
This list is particularly valuable, as it's a classification system straight from Google itself. We'll dive into this later on. But for now, let's explore some services built on the Latenode platform, designed to help you create a website structure that Google's bots will adore from the get-go.
When you're laying out your website's structure, you'll want it to align closely with Google's own classification system. Here's a strategy for that:
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Next, choose one generic option from each line and structure your website in a language that Google understands. In our case, we arrive at six subcategories:
Just like that, you have a two-tier website, impeccably structured to suit your topic. You can bet that Google's bots will appreciate your handiwork!
Working with your website's categories, and determining the category of your textual material, can lead to even greater synchronization. This, in turn, boosts your Topical Authority in your domain – another key marker of your SEO optimization.
Moving forward, when your site's structure is ready and your focus shifts to content creation, it's important to understand which section of your website a specific page should go into. Sometimes, topics overlap, and it can be challenging to accurately determine how Google perceives the page. In this case, you can utilize another microservice: https://webhook.latenode.com/18/dev/googleClassifyKeywordsForm
Don't forget to add the link of the page you want to classify after the URL in this format: ?url=https://apple.com
This will help you understand the degree of synchronization between the page's URL and its content. If there are mismatches, it will allow you to identify weak spots and revise either the content itself or its placement.
We built classifiers for these purposes on the low-code platform Latenode using a couple of "building blocks", ChatGPT for writing code, and an HTTP request via Google Cloud's API. It took just an hour, but it saved significantly more time in developing the SEO structure of the website.
If you want to create similar tools for your own or your clients' business goals, you're welcome to join the low-code Latenode community on Discord , where they'll give you a thorough rundown of the platform's capabilities and help with process automation.
