.png)
.svg){kind=icon}
March 14, 2025
•
7
min read
Sales Outreach Automation
George Miloradovich
Researcher, Copywriter & Usecase Interviewer
Sales outreach automation helps sales teams save time by automating repetitive tasks like follow-ups and initial contacts. It increases efficiency, allowing teams to focus on closing deals and building relationships. Key benefits include:
Choosing the right sales automation platform can streamline your workflow and deliver better results. Today’s tools can redefine your sales process with features tailored to your needs. Once you’ve decided to embrace automation, the next step is finding the right platform.
When evaluating sales automation tools, prioritize these features:
Latenode stands out for its cost-effective, execution-based pricing, custom coding support, and 300+ integrations, including Apollo, Salesforce, Hubspot, and others.
| Feature | Latenode | Traditional Platforms |
|---|---|---|
| Pricing Model | Execution time-based | Per-task or user-based |
| Custom Code Support | Yes, with AI help | Limited or none |
| Webhook Access | All plans included | Premium plans only |
| Development Tools | Full suite provided | Basic tools only |
Automation improves sales ROI by 10-20%, boosts productivity, and enhances lead conversions. Start small, track results, and expand gradually.
"Latenode has replaced Zapier and Make⚡️ Our business requires us to send lots of webhooks every day, and we need a reliable service that's affordable. That’s Latenode." - Mike Kirshtein, Founder & Leadership at Audax Group
To ensure the platform fits into your current setup, consider these aspects:
"What I liked most about Latenode compared to the competition is that I could write code and create custom nodes. Most other platforms are strictly no-code, which really limited what I could create."
"Latenode's support for custom code has allowed us to tailor automation solutions precisely to our (and our clients’) needs. The platform is super flexible."
Start small by testing the platform on a single process. This approach helps you catch potential issues early without disrupting your entire workflow. Once you’re confident, you can expand its use across more areas.
Automated sales campaigns combine efficiency with a personal touch, making it possible to reach a large audience while keeping the message relevant to each recipient.
Personalized emails generate six times more transactions than generic ones. To make your messages stand out, try these strategies:
"AI isn't a replacement for human marketers – it lacks the intuition and creative judgment of an experienced person and often requires tweaks to match your brand voice." - Constant Contact Experts
Don't stop at email - extend this personalized approach to other channels to keep prospects engaged.
Once your messages are tailored, expand your efforts across multiple platforms. Research shows that adding just one additional touchpoint beyond email can boost meeting booking rates by 14%. Pair your emails with LinkedIn automation and phone calls for a well-rounded strategy. This multi-channel approach ensures your message reaches prospects in a way that resonates.
"The automation we have in place allows our sales team to do what they do best - hop on calls to uncover pains and drive value in order to help our clients be more successful." - Paula Urrutia, Senior Sales Manager at Apollo
Effective response management keeps the momentum going after initial outreach. Use automation to respond to prospect actions in real time:
Regularly review AI-generated content to ensure it aligns with your brand voice and test your sequences to fine-tune results.
Tracking the right metrics can help you make smarter adjustments. For instance, U.S. Bank used Salesforce Einstein to increase lead conversions by 260% and boost marketing-qualified leads by 300%.
To evaluate the performance of your automated outreach campaigns, keep an eye on these key metrics:
| Metric Type | Target Range | Industry Average |
|---|---|---|
| Email Open Rate | 17–28% | 21.5% |
| Click-Through Rate | 2–5% | 2.3% |
| Click-to-Open Rate | 6–17% | 10.5% |
| LinkedIn Connection Rate | >20% | – |
| LinkedIn Response Rate | 5–10% | – |
| Meeting Conversion | >30% | – |
High-performing campaigns often deliver 50% more sales-ready leads while cutting costs by 33%. To get a full picture of your campaign's success, combine these metrics with feedback from your team. This will help you identify areas needing improvement.
Once you've outlined your success metrics, focus your testing efforts on areas where you can make the biggest impact. For example, Multirisco switched to Mailshake and achieved a 60% open rate and a 9% deal conversion rate within just two months.
"A/B testing allows reps to evaluate what's working and ditch what doesn't. How can we double down on our most effective messaging if we have no way of measuring what our prospects are responding to?" - Leandra Fishman
When testing, follow these best practices:
After refining your campaigns, it's time to scale up. Take 10x Millennial, for example - they combined email and LinkedIn touchpoints in smart sequences, increasing weekly meetings from 20 to 80, a 4X productivity boost. Research also shows that targeted automated campaigns generate twice as many leads and 58% more conversions compared to generic email blasts.
Here’s how to scale effectively:
As you scale, ensure that automation works alongside personalized approaches to maintain genuine connections across all channels.
Automating repetitive tasks can make your outreach more effective while giving sales teams more time to focus on high-priority activities. These smaller changes can set the stage for a more extensive automation plan.
Kick off your automation efforts by tackling simpler tasks first, then gradually expand to more complex processes. Using the tools and insights mentioned earlier, here’s how you can get started:
"Latenode blows away the competition with its unbeatable services: 99% uptime automations, affordable pricing saves me money, and the user-friendly interface ensuring smooth operation and enabling custom code for complex tasks." - Hammad Hafeez, Automation Specialist
"Latenode is a cheaper but powerful alternative to the usual AI automation tools. It's easy to use, even for beginners, thanks to its simple and intuitive interface." - Sophia E., Automation Specialist
