Development tools
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Radzivon Alkhovik
Low-code automation enthusiast
May 21, 2024
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Hi friends, Radzivon from Latenode is here.
If you feel that Make is no longer able to handle your workflows, don't worry - you're not alone. Let's explore together the alternatives available on the market.
We're not saying Make is bad. But if you're looking for something different - cooler features, a more budget-friendly option, or just want to explore other options, we've got you covered.
We'll tell you all the details so you don't have to spend 24 hours researching everything. Let's start with the main thing - the Make brand.
Key Takeaways: If Make can no longer handle your workflows, this article discusses alternative solutions such as Latenode, Zapier, Elastic.io, IFTTT, Actiondesk, HubSpot Operations Hub, and Workato. These applications offer extensive integration and automation capabilities as well as additional features not found in Make. The article provides a detailed comparison of the features, price points, and benefits of each alternative to help you choose the best solution for your business needs.
Chances are you're already familiar with Make (formerly known as Integromat), but let's take a quick look at what it is.
Make is a popular business process automation service that is suitable for companies of all sizes. Make's tagline is "Achieve more in less time with fewer people." This integration tool simplifies complex workflows by automating them and allowing you to focus on the most important tasks.
With Make, you can easily create complex workflows without writing code, using a user-friendly drag-and-drop interface. In addition, the platform offers thousands of ready-made automation templates, making customization even easier.
Make boasts an impressive list of integrations with popular apps and services such as Google Apps, Uber, Airbnb, and Spotify. Advanced users will appreciate having a visual editor and coding capabilities (HTTP, JSON) that give more flexibility and control over the automation process.
Despite the powerful functionality, it may take some time for those new to using Make to learn the platform. However, the free plan allows you to test out the service's features and get to grips with the interface before upgrading to a paid subscription.
This table shows the minimum prices for each rate (10,000 transactions):
Okay, enough about Make. Let's get to the juicy part: our favorite alternatives!
We aimed to find all the popular options and gather them in one place. Here's the full list of available solutions with pricing, pros/cons, and how they compare to Make:
These apps offer wide-ranging capabilities for integrating multiple tools and creating optimal automation workflows. As well as some additional features that Make doesn't have.
We looked at a diverse set of tools to ensure the best fit for any business preferences (marketing, sales, collaboration, security, etc.) - this list has something for everyone.
The remaining options cater to different business sizes, budgets, and specific needs. Check out the full comparison for details and selection advice.
Let's get down to a detailed comparison:
Latenode is a Make similar visual and intuitive automation tool designed for process-driven enthusiasts who need more flexibility. The Latenode platform allows users to add custom JavaScript code to automation scenarios. This way, data transformation turns into ultimate mode. At the same time, with the help of AI, Latenode users can build integrations with any imaginable services, even automate without an API.
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Finally, Latenode has a cost-effective pricing model with options like lifetime deals or operation-based billing. Unlike some competitors, Latenode doesn't add charges for executing complex workflows, which makes it more budget-friendly. The solution comes with five pricing plans.
It can rightfully be considered a titan of the industry, as this is the largest integration platform available currently. If you never tried it before switching to Make, Zapier is definitely worth checking out first.
Major brands like Adobe and Buzzfeed use Zapier.
Literally thousands of apps like Trello, Google Sheets, Google Drive, and Asana can be integrated to optimize your workflow. Essentially, there's a high likelihood that any app you use to make your work more manageable can be integrated with Zapier.
Zapier University can teach you how to better use Zapier, and is a great tool for beginners just starting out.
If you need help setting up automations, Zapier has a directory of certified experts you can hire.
Zapier is best suited for higher integrations. It's also renowned for being incredibly easy to use.
You'll notice they offer a free plan with limited capabilities, and each of their plans comes with a 14-day free trial so you can test it out before committing to a purchase.
This is an iPaaS (integration platform as a service) platform that is focused on affordability.
Since Elastic.io is inherently a hybrid integration platform, it works in perfect synchronization with cloud applications.
Their stats tell us they have 6,500,000 automation tasks executed per month and over 100 connectors that can be utilized at any given time.
Elastic.io offers you the ability to connect your applications via "cloud-to-cloud" or "cloud-to-ground" methods. Additionally, you can ensure data flow using API integration.
Elastic.io is a great platform with a hybrid approach to data management for faster performance.
When comparing Elastic.io and Make, it's worth remembering that Elastic.io does not offer a free pricing tier. Elastic.io has relatively expensive pricing plans, so be sure to review their pricing before choosing them as a Make alternative.
The superpower of this Make replacement is the conditional logic feature that's designed to work with advanced automation workflows.
IFTTT stands for If This Then That. Based on these simple conditional statements, the platform builds integrations and triggers actions.
IFTTT, unlike some other alternatives, also supports integration with digital voice assistants like Siri and Alexa.
They currently offer a free plan with no time limits whatsoever, which you can definitely use to form an opinion about this tool! It would be wise not to overlook such an opportunity and try out their services for free before making a final decision.
The platform also offers specialized plans catering to the needs of developers and enterprise-level corporations.
Of course, IFTTT's free plan can serve as a good proposition if you're looking to move away from Make due to seeking a more affordable option.
After using both apps, we felt IFTTT is better suited for personal use, while Make is geared towards business solutions.
The specialized plan offered for developers is actually great. It can be a huge boost for any developer as it allows them to tap into a community of 200,000 developers, 20 million users, and 650+ products.
Actiondesk is an integration solution that focuses on making the process of exporting and importing your data as seamless as possible.
Actiondesk is a 100% no-code app, meaning you'll be able to build a live reporting system without any coding skills. Although, if you do have those skills, then you can play around with SQL queries and customize each integration to your liking.
In other words, Actiondesk creates a spreadsheet that connects to live data from your database.
The intuitive level of the system is also praiseworthy. With it, you don't need to reset and manage settings for every micro change you want to make.
The 14-day free trial is a great way to get acquainted with the app and see if it'll fit into your workflow.
Without a doubt, Actiondesk is best suited for improving data import and export.
Like many other alternatives on this list, it has fewer integrations than what Make can offer.
The clear focus on less tech-savvy team members like sales and marketing professionals has allowed for significant success in automating their work. Plus, the support for code adjustments allows for deeper customization when needed for more experienced users.
You've likely heard of HubSpot one way or another.
But did you know that a part of HubSpot called the Operations Hub can serve as a Zapier alternative?
Previously known as PieSync, the HubSpot Operations Hub may prove most useful for marketers. It runs on the HubSpot CRM base and offers data syncing, data quality governance, and programmable automation tools.
Notably, HubSpot offers the ability to sync data across multiple apps at once, unlike some other contenders on this list.
While the interface may seem overwhelming initially, HubSpot is rich with learning resources offered by HubSpot Academy. This is the best place to learn all the tools and apps that HubSpot can put at your disposal.
This Make alternative is far from the cheapest on the list, however it does offer free trials for each paid plan and of course the learning tools to sweeten the deal.
Customer data syncing remains the strongest suit of the HubSpot Operations Hub. Additionally, the conversational feature provides integrated apps with communication means that outperform methods of data transfer between apps.
While the HubSpot Operations Hub has robust integration capabilities and is a great automation tool (especially for marketers), it cannot outmatch the sheer number of supported apps in Make.
One of the most powerful options on this list, Workato has robust integration capabilities and some pretty noteworthy features like advanced AI. They also have a unique robotic process automation feature.
In Workato, automations are referred to as "recipes" and their pricing is structured based on how many "recipes" you need.
You can purchase their "recipes" individually or in bundles. The bundles come in fixed sizes - 10, 25, 50, and 100 packs.
On the flip side, you need to be able to afford to purchase it. Workato is primarily used by larger companies and business teams.
Workato is best suited for larger IT and business teams; that level of functionality and enterprise-grade comes at a fairly steep price tag. If you have a smaller team or limited budget overall, it's worth considering other options on this list.
Workato provides data management functionality, whereas Make cannot offer an alternative to that, at least not currently. If that's a priority for you, factor that into your decision-making.
It's not the best choice for small business, but larger enterprises with a lot of employees may find the pricing justifiable.
Another great option for marketers - LeadsBridge. This is a lead management platform that allows you to track audiences, monitor online and offline, as well as integrate platforms together.
LeadsBridge is designed specifically for marketers who want to leverage marketing automation tools.
LeadsBridge calls itself a "reliable integration platform." It also has a host of advanced tools for ecommerce companies.
It boasts cutting-edge tools designed specifically for business teams including an iPaaS solution and the ability to sync CRMs, contact lists, and email campaigns with social media platforms and Google Ads.
Another upside to LeadsBridge is its ability to keep customer data secure and compliant with privacy laws like GDPR.
LeadsBridge is most useful for custom integrations and custom workflows with marketing software.
Compared to Make which takes a more generalized approach to integrations like Zapier, Leadsbridge has a specific focus on marketing, lead generation, and advertising.
They have better marketing tools than Zapier, and will overall be better suited for a marketing team. Their ecommerce tooling and marketing workflows make them an obvious choice for marketing or ecommerce companies.
Automated campaigns are run without any effort on your part. They are triggered by events, such as when someone subscribes to your email list or downloads your app. In addition, your marketing metrics are automatically tracked and recorded, including tracking website visitors and conversion counts.
Outfunnel allows companies to connect their CRM to web forms to automatically synchronize all submitted forms with the CRM.
The free trial is great for familiarizing yourself with the app and all of its features before purchasing.
Where apps like Make and Zapier take quantity, Outfunnel wins with quality. There's no better option for integrating marketing and sales processes across your team.
The app is great for sales and marketing teams, who are typically not very tech-savvy and may not be trained in programming. But if you need non-sales and marketing integrations, Make would be a better integration platform than Outfunnel.
Outfunnel has some similar features to Make, but they are specifically designed to increase sales and improve marketing processes.
Automate.io allows you to automate tasks across multiple apps. They provide powerful app integration as well as programmable automation.
Automate.io also offers a very generous free plan with 300 actions and 5 bots. As usual, to get more advanced functionality and move away from action limits, you'll need to opt for one of the available paid plans.
Automate.io can be used to create simple as well as complex workflows.
Automate.io is used by big companies like Intel and Adobe. They're really good for sharing workflows with your team so you can easily collaborate with each other.
Additionally, Automate was built from the ground up to be secure and reliable. It encrypts your data and stores it for as long as you need.
Compared to Make, Automate.io has fewer app integrations. But the platform keeps evolving and adding new integrations.
With its built-in drag-and-drop interface and programmable automation, Automate.io is shaping up to be a Make competitor worth considering.
Over time and with continued growth, it may replace most (if not all) of the functionalities an average user could get from Make.
Automate.io also offers very generous propositions under each price tag. That's a huge differentiator not just from Make but many other platforms on this list.
Microsoft Power Automate offers our competitors impressive capabilities such as Robotic Process Automation (RPA), automated workflows, and numerous templates.
A great option for those already working with Microsoft products. You can, so to speak, "catch another Pokémon." It also offers a free trial, no need to remind you of its benefits.
A unique feature of Microsoft Power Automate is AI-powered robotic process automation.
The AI Builder allows every employee in your organization to add AI capabilities to any flow they create, regardless of whether they are a coding expert.
The platform offers multiple flow plans. However, this software can be complex to learn, and beginners will need some time to get acquainted with all its aspects.
Microsoft Power Automate is definitely better for document handling out of all the options on this list.
Compared to Make, Microsoft Power Automate is more complex to use.
It will suit people who already use other Microsoft products and don't mind spending some time learning the platform.
Pricing: Free
Huginn is a free open-source system for building automated tasks for business teams.
Open source means the software and code is freely available for anyone to view and edit. Developers love open source because it allows them to modify the app however they want.
In a way, Huginn is a hackable version of Make for your own server.
Huginn stands out from others because its platform is designed to guarantee the accuracy of your information. If you need a program that will track your data and check for errors, pay attention.
This open-source app can suit personal use as well as companies of any scale. Additionally, if you are a developer or have one on your team, it practically gives you free rein to customize the app.
Make cannot offer anything similar, at least not yet.
Zoho Flow is part of the Zoho suite. Zoho is an Indian web office suite that contains all the core Microsoft Office and Google Workspace products.
Naturally, if you use Zoho, this will be the first choice you'll want to consider. Seamless integration between Zoho Flow and the rest of the Zoho Suite components exists and looks as convenient as possible.
It's worth noting that Zoho is a fairly affordable solution.
Like most progressive apps these days, they offer a free 15-day trial for those who want to test out their platform before purchasing.
It goes without saying that Zoho Flow is perfect for those already using the Zoho suite.
It has a wide pricing range and is a great option for people or companies on a limited budget. However, compared to Make, it has fewer integrations, and some features may feel underbaked.
Tray.io has a decent library of 450+ app connectors. The platform positions itself as a "general automation platform."
They have a great track record in sales, marketing, and customer support. You can scale from simple point-to-point integration to structured and complex workflows.
We really love drag-and-drop interface systems, and Tray.io has one. Plus, a free trial is available upon request. While having to request a free trial separately can be inconvenient, it's a great option for testing the platform's functionality.
Although the price tag on this product may make someone wary, it's probably worth it. For confidence, take advantage of the free trial.
It's clear that Tray.io is aimed at larger companies and may actually be the better alternative to Make for them. The data management tools Tray.io offers can facilitate that.
But since they're focused on such companies, the pricing looks quite unpleasant for freelancers and small businesses. If pricing is a concern for you, there are more affordable options on this list.
On the other hand, if you have a large number of employees that will be operating on the platform, the pricing may be justifiable.
If you're an active Google Workspace user, this tool might just be for you.
CloudHQ contains 60+ productivity apps, has great automation capabilities, and positions itself as a Gmail productivity tool with some pretty nifty features.
With CloudHQ, you can easily utilize free Gmail templates, track emails and their statistics with a free email tracker, as well as collaborate with your team.
Other advantages they offer include automated Gmail follow-ups, a Gmail time tracker, and the ability to save emails to Dropbox and OneDrive.
Naturally, CloudHQ is the better choice for active G-suite account users. If you're a heavy Google Workspace user, this app might be the better pick for you.
Overall, they offer fewer integrations than Integromat.
To make sure it's a good fit for you, there's a free plan and a free trial for each paid plan.
ZigiOps can offer several deep integrations and a bi-directional integration feature between two systems. This allows the user to set up and customize integration systems that one might think would be impossible without coding skills.
However, the price tag that comes after their free plan...is impressive. But that's what they charge for more advanced capabilities.
In addition to the pricing, they offer real-time data exchange and have great customer support. Their brand mantra is "Integrate. Simplify. Automate."
ZigiOps is extremely flexible and great for teams that want to rapidly build custom integrations.
They have excellent collaboration capabilities and have powerful recovery features that will help you avoid losing critical information.
ZigiOps is a good choice for companies and enterprises looking for higher bi-directional integration. Another reason is the strong collaboration features within the app.
Compared to Make, ZigiOps is available on more platforms like desktop and on-premise.
Additionally, ZigiOps is truly comprehensive and easy to use. It does not require coding knowledge for deep customization of its integrations.
API Fuse provides embedded integration and a variety of pre-built integrations designed specifically for SaaS companies.
API Fuse can provide SaaS companies with important insights into which integrations their users are utilizing the most.
They ensure this without any coding requirements or need for third-party integration maintenance for the user.
With API Fuse, you can white-label your third-party integrations. This will open up the ability for your customers to connect their apps without ever leaving your product page.
You can also list your own integrations on the API Fuse marketplace to gain visibility into their usage and usefulness.
For SaaS companies, there's no better option than API Fuse if they're looking for an embedded integration platform.
Otherwise, Make is the better choice for freelancers and small teams who don't particularly care about embedded integrations.
In this comprehensive guide, we explored 17 compelling alternatives to Make (formerly Integromat) - a popular business process automation service. While Make itself is a powerful tool, its pricing plans, learning curve, or specific integration needs may lead some users to seek other options.
We covered a diverse range of solutions catering to different business requirements, team sizes, budgets, and technical proficiencies. From industry giants like Zapier and Microsoft Power Automate to niche players like Outfunnel for marketing/sales teams and API Fuse for SaaS companies.
Some key takeaways:
The decision ultimately depends on your specific needs - whether it's ease of use, depth of integrations, team collaboration features, or budget constraints. Take advantage of the free trials and explore a few top contenders to find the best fit.
With this guide, you're now equipped with all the information needed to confidently choose the right Make alternative and streamline your business automation journey. Happy automating!
