Development tools
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Radzivon Alkhovik
Low-code automation enthusiast
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The purpose of digital technology in business is to make work easier. Let’s say invoices fly from different sources to your company, and employees must manually send them to the accounting department. Workflow automation can create a direct automated path for certain types of documents, alleviating numerous users from time-consuming tasks.
Document workflow, lead generation, and sales funnel are some tasks that often use process automation features, but task automation and workflow enhancement can seamlessly connect almost any product and service.
It can dramatically improve your company's workflow and reduce repetitive or unnecessary actions. If This Then That is a pioneering platform in this field, and since their innovative approach to process automation, numerous alternatives made their way to prominence.
The workflow automation market is expected to be worth $34.18 billion by 2029, which means enterprises seek seamless and improved workflow, automation, and new services by connecting different apps.
IFTTT (If This Then That) works on a fundamental principle of triggers and actions. This web platform for automation allows your IT management team to connect different web apps and services and create applets that automate tasks or even create entirely new functionalities.
If you have a software development team, they can create such connections. Still, IFTTT is a no-code solution that supports over 650 web applications, including Dropbox, Instagram, Flickr, Vimeo, ChatGPT, Convo, and numerous others.
Connecting such varied apps creates many opportunities to automate and create new tasks, like saving Google Mail attachments directly to the Cloud or saving new contacts to Sheets.
While If This Then That is still widely popular, with over 20 million users, it's not everyone's cup of tea, especially in small to medium businesses or the enterprise arena. Companies search for IFTTT alternatives because they need deeper support for business intelligence solutions or fewer limitations with triggers.
IFTTT can create a great impression with home automation. Still, companies sometimes search for IFTTT competitors that can do even more in sales, warehouse management, production lines, marketing, HR, and other fields.
If you're looking to create connections between different apps, finding the perfect automation tool is challenging with so many solutions out there. Here is what you should consider before choosing the best solution.
Price: The goal of each company is creating revenue, and the balance between the benefits of any solution and the cost is thoughtfully measured. Another factor in this equation is features for the offered price range, so comparing plans is inevitable.
UI: If you're looking for an automation tool instead of relying on custom software developers, you might want to choose no-code solutions.
Application support: No user interface or low price will help if the solution doesn't support the company's legacy software, so support for the right apps and services is a prerequisite for any tool.
Finding the best set of features, supported apps, and services can be challenging if your company is looking for alternatives to IFTTT. Here is our list of the best software for IFTTT replacements to help you search for automation and workflow tools that connect different solutions.
Latenode is a popular low-code integration platform for business process automation. It has a similar interface with Visual Canvas as Make.com and similarities with Miro Board. However, unlike creating a structure of stickers, Latenode's stickers are nodes that process data in your workflow simultaneously.
You can learn more in our detailed comparison of IFTTT vs Latenode
Latenode offers five pricing tiers:
Zapier is a trendy name in the business workflow and automation market. As a popular IFTTT alternative, it allows you to create custom workflows with a friendly user interface based on a drag-and-drop builder.
Aside from its popularity, Zapiert truly has some outstanding functionalities:
However, Zapier lacks more flexibility as you can't build automation on a mobile phone.
Like Latenode, Zapier starts with a free monthly plan and also offers four pricing options in total:
Companies that use Microsoft products and rely on Azure, Office 365, and other apps have a valid IFTTT replacement in Power Automate. MPA requires some technical knowledge, but its low-code environment and AI can create impressive workflow automation.
This solution is best suited for companies with robust or knowledgeable IT divisions, which can be viewed as a drawback. However, MPA has some clear benefits.
Microsoft Power Automate doesn't make much sense if you don't rely on Microsoft software, and another drawback is the relatively small number of available apps and services for automation.
Microsoft offered two pricing tiers, along with the free trial option.
Power Automate charges more for the add-ons, with Hosted RPA costing $215, AI Builder $500, and Process Mining $5000 monthly per tenant.
Make it a well-known name in a highly competitive market. This no-code solution that enables process automation through its visual platform relies on an intuitive interface.
Make operates with five pricing options:
Notion acquired Autoate.io and merged the products to create an automation and database management app like IFTTT.
While you can enjoy pre-built connectors and data security, you may find fewer options than in some competing solutions.
Notion acquired Automate.io, and it has four possible plans.
Unlike some other competitors, LeadsBrigde is more focused on a narrow niche. This solution works similarly to IFTTT competitors but is specific for lead generation and advertising purposes.
Lack of support for other industries takes this automation platform out of consideration in other departments.
LeadsBridge offers four pricing plans:
Ease of use is the main benefit of Integrately, a no-code, one-click automation platform that allows you to connect software tools and turn those actions into automated sequences.
Integrately has diverse pricing options that include five plans.
Another possible IFTTT replacement is Workato, a workflow automation tool with over 1,000 supported apps, including industry-leading professional tools like Jira, Cisco Webex, MailChimp, Amazon Lambda, SAP, and Microsoft. The linear, intuitive interface is similar to Zapier.
If your team is not technical, it might be challenging to use Workato. The company doesn't have available pricing plans, so you must request a quote to use Workato.
If This Then That started the avalanche in process automation, but since it began in 2010, we saw plenty of IFTTT alternatives that brought more features into creating automation and workflows, especially in business environments.
The emergence of platforms like Latenode, Zapier, Microsoft Power Automate, Make.com, Automate.io, LeadsBridge, Integrately, and Workato showcase the growing demand for tailored automation solutions.
Each alternative has its unique set of features, pricing structures, and required levels of technical proficiency, and businesses now have a wide array of tools to streamline their workflows, connect disparate systems, and drive efficiency.
As the demand for workflow automation continues to rise, fueled by the market's projected growth, companies must carefully evaluate their specific needs and preferences before selecting the most suitable alternative. Whether prioritizing ease of use, integration capabilities, or specialized functionalities like lead generation, the right choice can significantly enhance productivity, unlock new opportunities, and empower teams to focus on core business challenges.
