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TOP 8 IFTTT Alternatives

Radzivon Alkhovik
Low-code automation enthusiast, Latenode partner
A low-code platform blending no-code simplicity with full-code power
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Say no to chaotic work. Automate your tasks now.

The purpose of digital technology in business is to make work easier. Let’s say invoices fly from different sources to your company, and employees must manually send them to the accounting department. Workflow automation can create a direct automated path for certain types of documents, alleviating numerous users from time-consuming tasks. 

Document workflow, lead generation, and sales funnel are some tasks that often use process automation features, but task automation and workflow enhancement can seamlessly connect almost any product and service.

It can dramatically improve your company's workflow and reduce repetitive or unnecessary actions. If This Then That is a pioneering platform in this field, and since their innovative approach to process automation, numerous alternatives made their way to prominence.

The workflow automation market is expected to be worth $34.18 billion by 2029, which means enterprises seek seamless and improved workflow, automation, and new services by connecting different apps.

What is IFTTT?

IFTTT (If This Then That) works on a fundamental principle of triggers and actions. This web platform for automation allows your IT management team to connect different web apps and services and create applets that automate tasks or even create entirely new functionalities.

If you have a software development team, they can create such connections. Still, IFTTT is a no-code solution that supports over 650 web applications, including Dropbox, Instagram, Flickr, Vimeo, ChatGPT, Convo, and numerous others.

Connecting such varied apps creates many opportunities to automate and create new tasks, like saving Google Mail attachments directly to the Cloud or saving new contacts to Sheets.

Why should you look for an IFTTT alternative?

While If This Then That is still widely popular, with over 20 million users, it's not everyone's cup of tea, especially in small to medium businesses or the enterprise arena. Companies search for IFTTT alternatives because they need deeper support for business intelligence solutions or fewer limitations with triggers.

IFTTT can create a great impression with home automation. Still, companies sometimes search for IFTTT competitors that can do even more in sales, warehouse management, production lines, marketing, HR, and other fields.

What to look for in IFTTT competitors?

If you're looking to create connections between different apps, finding the perfect automation tool is challenging with so many solutions out there. Here is what you should consider before choosing the best solution.

Price: The goal of each company is creating revenue, and the balance between the benefits of any solution and the cost is thoughtfully measured. Another factor in this equation is features for the offered price range, so comparing plans is inevitable.

 UI: If you're looking for an automation tool instead of relying on custom software developers, you might want to choose no-code solutions.

 Application support: No user interface or low price will help if the solution doesn't support the company's legacy software, so support for the right apps and services is a prerequisite for any tool.

Top 8  IFTTT Alternatives

Finding the best set of features, supported apps, and services can be challenging if your company is looking for alternatives to IFTTT. Here is our list of the best software for IFTTT replacements to help you search for automation and workflow tools that connect different solutions.

Optimize your Business Process on Latenode – the best automation platform for you


Latenode is a popular low-code integration platform for business process automation. It has a similar interface with Visual Canvas as and similarities with Miro Board. However, unlike creating a structure of stickers, Latenode's stickers are nodes that process data in your workflow simultaneously.

You can learn more in our detailed comparison of IFTTT vs Latenode

Top Features

  • The feature that separates Latenode from competitors like Zapier is the ability to use custom code to solve automation problems. Even if users don't have coding skills, this could lead to increased flexibility in automation.
  • This tool lets you use its AI Assistant within the JavaScript node to transform Data as needed.
  •  Latenode's JavaScript supports more than 1.2 million NPM packages. In addition to numerous supported apps and services, these JS functions allow you to create integration with any service that has an API.


Latenode offers five pricing tiers:

  • Newcomers can use Latenode for free and have up to five active workflows and three connected accounts.
  • The starter package costs $17. You will get 20 active workflows 10 connected accounts, and up to 10.000 scenario executions
  • Grow costs $97 with a giant leap to 100.000 scenario executions, unlimited workflows, and accounts.
  • Team license costs $297 monthly. It has more of everything, including 1.5 million scenario executions, with 1500 AI Code Copilot requests and lots of other high-end benefits.
  • The highest tier is Enterprise, and the price will depend on custom needs. Companies get dedicated success engineers, custom app integration, private cloud, and other enterprise perks.

2 PLACE: Zapier

Zapier is a trendy name in the business workflow and automation market. As a popular IFTTT alternative, it allows you to create custom workflows with a friendly user interface based on a drag-and-drop builder.

Top Features

Aside from its popularity, Zapiert truly has some outstanding functionalities:

  • You can create custom no-code apps, build custom AI chatbots, and combine many apps and services.
  •  Zapier will convert text to currency automatically in a set document or format type.
  • The biggest draw to this no-code editor is its support for over 5,000 applications and numerous professional solutions. 

However, Zapier lacks more flexibility as you can't build automation on a mobile phone.


Like Latenode, Zapier starts with a free monthly plan and also offers four pricing options in total:

  • Free plan- It gives you 100 tasks per month, unlimited Zaps, and AI power-ups
  • Professional costs $19,99 and allows 750 tasks with unlimited premium apps, webhooks, and email support
  • The team plan will set you back $69 and let you have unlimited users, shared workspaces, and premier support
  • You should contact Zapier for Enterprise plan prices. It builds on other plans with advanced admin permission, app controls, SAML SSO, and designated technical support.

3 PLACE: Microsoft Power Automate

Companies that use Microsoft products and rely on Azure, Office 365, and other apps have a valid IFTTT replacement in Power Automate. MPA requires some technical knowledge, but its low-code environment and AI can create impressive workflow automation.

This solution is best suited for companies with robust or knowledgeable IT divisions, which can be viewed as a drawback. However, MPA has some clear benefits.

Top Features

  • Microsoft's AI tool, Copilot, can help you create, change, or improve automation.
  • RPA (robotic process automation) functionality works with legacy system automation.
  • Like most similar solutions, Power Automae has a massive library of templates, but you can also make custom workflows.

Microsoft Power Automate doesn't make much sense if you don't rely on Microsoft software, and another drawback is the relatively small number of available apps and services for automation.


Microsoft offered two pricing tiers, along with the free trial option.

  • Power Automate Premium costs $15 per user monthly. The platform can run cloud flows and business process flows and offers task mining. It is administered through managed environments and can connect to your data through various connectors.
  • Power Automate Process costs $150 per bot monthly and has similar capabilities but with the bot doing the legwork.

Power Automate charges more for the add-ons, with Hosted RPA costing $215, AI Builder $500, and Process Mining $5000 monthly per tenant.


Make it a well-known name in a highly competitive market. This no-code solution that enables process automation through its visual platform relies on an intuitive interface.

Top Features

  • Like some other competitors, Make lets you drag-and-drop functionalities to create workflows.
  • You can design infinite workflows and build scenarios with as many apps as needed.
  • Events trigger automated workflows or scenarios in Make, and you can automate sending emails, handling data sets, managing documents, or hundreds of other options. 
  • This solution has many integrations, including Open AI, Google apps, Salesforce, Microsoft Office Suite, and hundreds of others.
  • Make can integrate and transform data from multiple sources to help you with automated analysis and insights.


Make operates with five pricing options:

  • The Free license is aimed at individuals learning automation. 
  • The core license is for simple work and will cost you $9. It has unlimited active scenarios and access to Make API
  • Pro is the next tier, with a $16 price tag. It builds on the Core tier with custom variables, scenario inputs, and priority scenario execution.
  • The Team's plan is for a team of users and costs $29. You can handle multiple teams and permissions and create and share scenario templates
  •  Companies can also opt for an Enterprise license, which offers a robust set of features and custom pricing. Enterprise offers Company SSO, longer execution log storage, dynamic connections, and top-tier support, among other things.

5 PLACE: Notion


Notion acquired and merged the products to create an automation and database management app like IFTTT. 

Top Features

  • With over 200 integrations, allows you to build automation that generates database entries.
  • Workflow automation is available in the dashboard or templates that collect all your automation on a single page.
  • This SaaS app allows you to create integration or workflows for sales, marketing, and other business processes. 

While you can enjoy pre-built connectors and data security, you may find fewer options than in some competing solutions.


Notion acquired, and it has four possible plans.

  • The Free plan offers a collaborative workspace and Slack, GitHub, and other integrations but has limited functionalities. 
  • The Plus plan costs $7.5 monthly, granting unlimited blocks for teams and file uploads.
  • The Business option costs $14, and it builds on the features of Plus with SAML SSO, private teamspaces, advanced page analytics, and you can invite 250 guests.
  • All features are unlimited and unlocked in the Enterprise plan, which has a custom price depending on the needs.

6 PLACE: LeadsBridge

Unlike some other competitors, LeadsBrigde is more focused on a narrow niche. This solution works similarly to IFTTT competitors but is specific for lead generation and advertising purposes. 

Top Features

  • Native integration of social media networks with marketing stack and real-time data sync are core benefits.
  • This tool also enables automation and has over 300 integrations.
  •  Aside from triggers, it includes consent from customers to keep all leads updated and comply with privacy policies. 
  • You can create custom or internal CRM integrations to boost advertising platforms.
  • LeadsBridge is perfect for merging different marketing platforms and integrating them with the company's CRM.

 Lack of support for other industries takes this automation platform out of consideration in other departments.


LeadsBridge offers four pricing plans:

  • For users that have 50 leads monthly, the service is free. 
  • The starter is a more robust option with a $22 price tag. It allows 2000 leads, six bridges, Facebook conversation API, and Leads Conversions.
  •  Pro service is the most popular, according to LeadsBridge, and it will cost you $60, granting you 300,000 leads and 500 bridges. It also includes Facebook and LinkedIn audiences and TikTok conversions.
  • A Business license is $999, and it's meant for large enterprise clients with custom lead volumes, unlimited bridges, and a slew of advanced functionalities.

7 PLACE: Integrately

Ease of use is the main benefit of Integrately, a no-code, one-click automation platform that allows you to connect software tools and turn those actions into automated sequences.

Top Features

  • This solution has over 1100 integrations, including accounting, live chat, email, marketing, and others. 
  • The platform boasts 20+ million ready automation.
  • You can transfer data between different apps, automate various tasks, or create workflows. 
  • The app is aimed at non-technical teams and uses smart connect, automatically connecting apps in one click. 
  • Any potential issues can be resolved through live chat support, and their customer support is highly regarded.


Integrately has diverse pricing options that include five plans.

  • The Free version allows 100 tasks, webhooks, five automation, and one premium app.
  • The starter plan costs $19 and upgrades to 2000 tasks, four premium apps, and 20 automations.
  • The Professional plan costs $39 and offers 10,000 tasks, which is 6.5x more than Zapier, as stated under the price. It gives you unlimited premium apps and automation.
  • The growth plan is $99 and includes 30,000 tasks. Dedicated account manager and folder permissions are the main differentiators from the Professional license.
  • The top tier option is the Business plan, which has a monthly fee of $239. The main reason for taking the Business tier is that 150,000 tasks are available.

8 PLACE: Workato

Another possible IFTTT replacement is Workato, a workflow automation tool with over 1,000 supported apps, including industry-leading professional tools like Jira, Cisco Webex, MailChimp, Amazon Lambda, SAP, and Microsoft. The linear, intuitive interface is similar to Zapier.

Top Features

  • More than 1,000 supported apps
  • Workato relies on recipes or ready-made automation processes. You can also create your own automation.
  •  Workato works fine with legacy software, various databases, and ERP solutions.
  • It offers solutions for product, marketing, HR, finance, IT, and other teams by modernizing apps and changing legacy APIs into microservices.

If your team is not technical, it might be challenging to use Workato. The company doesn't have available pricing plans, so you must request a quote to use Workato.

Optimize your Business Process on Latenode – the best automation platform for you


If This Then That started the avalanche in process automation, but since it began in 2010, we saw plenty of IFTTT alternatives that brought more features into creating automation and workflows, especially in business environments.

The emergence of platforms like Latenode, Zapier, Microsoft Power Automate,,, LeadsBridge, Integrately, and Workato showcase the growing demand for tailored automation solutions.

Each alternative has its unique set of features, pricing structures, and required levels of technical proficiency, and businesses now have a wide array of tools to streamline their workflows, connect disparate systems, and drive efficiency.

As the demand for workflow automation continues to rise, fueled by the market's projected growth, companies must carefully evaluate their specific needs and preferences before selecting the most suitable alternative. Whether prioritizing ease of use, integration capabilities, or specialized functionalities like lead generation, the right choice can significantly enhance productivity, unlock new opportunities, and empower teams to focus on core business challenges.

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