What is Grok on X: Twitter's Artificial Intelligence

Table of contents

What is Grok on X: Twitter's Artificial Intelligence

Grok is an AI assistant built into X (formerly Twitter), designed to analyze real-time data and provide actionable insights. It helps users and businesses monitor trends, create content, and automate tasks. Key features include:

Real-Time Data Analysis: Tracks trends, competitor activity, and customer engagement.
Content Creation Tools: Generates text, translates languages, summarizes content, and creates images.
Verification and Predictions: Fact-checks current data, forecasts trends, and solves complex problems.
Workflow Automation: When Grok 3 API will get public, you’ll be able to integrate it with your apps on Latenode. Meanwhile, our platform already has dozens of AI models, including ChatGPT, Claude, and Gemini, that you can integrate with any service and automate your business processes. See ready-made AI templates on Latenode!

Available to free, Grok stands out for its live data access, affordability, and advanced analytics capabilities. Businesses can use it to improve productivity, streamline operations, and stay ahead of market trends.

Everything You Need to Know About Grok AI

Grok Grok AI offers powerful tools driven by X's real-time data, enabling businesses to act quickly and stay ahead of trends.

Live Data Analysis

One of Grok's key strengths is its ability to process and analyze real-time data from X's platform. Unlike traditional models that depend on historical data, Grok can search current public posts and perform live web searches to deliver up-to-date insights ^[1]. This allows businesses to:

Keep track of trends and market sentiment
Monitor competitors and industry changes
Evaluate customer engagement in real time

Content and Image Tools

Grok simplifies content creation with a range of features:

Idea Generation

Crafting conversational responses
Translating across multiple languages
Summarizing content and conducting research
Finding data for you
Explain various topics

Grok 3 is a great assistant that generates content and ideas, brainstorm with you, and summarize data. But when it comes to turning those raw ideas into a consistent flow, you need something more than just a chat window. You can build powerful content automation workflows on Latenode.

Explore how our tool turns rough drafts or short briefs into polished articles, social media posts, or product descriptions — all tailored to your brand voice.

Image Creation

Grok 3 has integrated Flux Ultra as its integrated image generation model. With this image generator, you can create:

Photorealistic images
Brand logos
Realistic human portraits
Custom-designed artwork

To achieve the best image results, include detailed prompts specifying the desired elements ^[4]. By the way, you can build advanced image generation workflows on Latenode. Check out our tool for transforming raw product photo into engaging visuals you’d feel proud to put on any marketplace.

Verification and Predictions

Grok delivers precise verification and predictive capabilities ^[6]:

Accuracy Metrics

Achieved 78% on the MMLU benchmark, beating Gemini 2.0 Flash Thinking and OpenAI o1
Surpassed OpenAI o1, o3, and DeepSeek R1 in areas like math, scientific reasoning (GPQA benchmark), and code completion ^[2]

Core Features

Real-time fact-checking against current X posts
Data-driven trend forecasting
A focus on "maximum truth-seeking" ^[2]

When utilizing Grok's with your current tools, it's always wise to cross-check sensitive or critical information independently ^[1].

Feature Type	Capability	Practical Application
Data Analysis	Real-time processing	Monitoring market trends
Content Creation	Multi-modal generation	Producing social media content
Verification	Fact-checking & trends	Supporting informed decisions

Integrated seamlessly within the X platform ^[3], Grok's features are accessible to Premium+ subscribers, enhancing social media workflows and improving productivity.

Using Grok AI For Your Job

Get started with Grok AI to streamline your X workflows. Here's how you can set it up for effective workflow automation.

First Steps with Grok

Grok itself is available for free with limited usage. The X Premium subscription allows for higher limits and is priced at $3/month for Basic, $8 /month for Premium, or $38/month for Premium+ tiers when purchased through the web platform ^[3].

While we’re all waiting untill Grok 3 API goes public, explore our 300+ Latenode integrations without coding. All the most used apps — ChatGPT, Google Sheets, Slack, or Hubspot — you’ll not be disappointed.

Follow these setup steps to start using Grok 3:

Account Verification: Make sure your X account meets all verification requirements.
Security Settings: Enable two-factor authentication for better account protection.
Customization Preferences: Adjust interaction modes and notification settings to suit your needs.

Basic Grok Tasks

After setting up your account, you can use Grok AI to automate essential business tasks. Below are some examples:

Task Type	Function	Business Impact
Content Creation	Generate posts and responses	Saves time on manual typing
Data Analysis	Monitor trends and generate reports	Helps you respond to market changes
Customer Service	Suggest replies and handle queries	Speeds up customer response times

Grok AI is particularly useful for automating repetitive tasks while leaving room for human input on strategic decisions. Its natural language processing capabilities can simplify lengthy reports into concise summaries and highlight key points in team communications ^[4].

Make it a habit to review your automation settings periodically to ensure they align with your business goals and maintain efficiency.

Grok AI vs Other AI Tools

Grok's approach stands out in the competitive AI landscape. Here's how it compares to other popular tools like GPT-4 and Gemini 2.

Grok, GPT-4o, and Gemini 2 Comparison

AI tools like Grok, GPT-4, and Gemini 2 each bring their own strengths to the table. Take a look at how they stack up in terms of features and performance:

Feature	Grok-2	GPT-4o	Gemini 2.0 Flash
Context Window	128K tokens	128K tokens	1M tokens
Input Cost (per 1M tokens)	$5.00	$30.00	$0.10
Output Cost (per 1M tokens)	$15.00	$60.00	$0.40
MMLU Benchmark	87.5% (0-shot CoT)	86.4% (5-shot)	Not specified
HumanEval Score	88.4% (pass@1)	67% (0-shot)	Not specified

Grok-2 shines with an 87.5% MMLU benchmark score (0-shot CoT) and 88.4% on HumanEval, outperforming GPT-4's scores of 86.4% and 67%, respectively. These results highlight Grok's strong capabilities in problem-solving tasks like coding and math ^[9].

By the way, all of the modern AI models — Gemini, ChatGPT, and DeepSeek — are all available on Latenode right now without the need for API keys or account credentials. Check out our Shared Templates to see how you can automate content generation, data analysis, customer support, and anything else on Latenode, no code required.

What Sets Grok Apart?

Grok isn't just about numbers - it brings several standout features to the table:

Real-Time Data Access: Unlike ChatGPT, Grok connects to live data via the X platform, offering up-to-date insights and analysis ^[2].
Unique Communication Style: With its "rebellious streak", Grok delivers more direct and unfiltered responses, setting it apart from tools that prioritize overly cautious replies ^[3]^[6].
Powerful Context handling: Grok's 128K token context length supports in-depth analysis across many fields

Gemini 2.0 Flash also brings its own strengths, including multimodal support for text, images, video, and audio ^[11]. Its Flash Thinking feature enhances reasoning by displaying its thought process, improving both performance and transparency ^[10].

Each tool has its strengths, but Grok's combination of affordability, real-time capabilities, and problem-solving power makes it a compelling choice.

Getting Started With Grok and Latenode

Grok will continue to develop. Its upcoming integration with Latenode for automation and voice interaction features will be invaluable for businesses aiming to strengthen their social media strategies and streamline operations.

In the meantime, try Latenode now with a 14-day Free Trial, Latest AI models, CRMs, Databases, Messengers, and 300+ no-code integrations!

You will be able to integrate its full and mini version, as well as DeepSearch and Voice interaction feature with your favorite apps and tools via Latenode's low-code workflow automation platform. Here's a quick look at what Latenode offers:

Feature	Benefit	Cost Example
AI Workflow Automation	Easy drag-and-drop editor for AI workflows	Included in base pricing & free trial
Multi-Model Integration	Combine multiple AI models with any of your tools for better results	Included in base pricing & free trial
Custom coding & Headless Browser Integration	Use our AI assistant to add custom Javascript code functions or integrate Headless Browser to automate tools without API, scrape sites, and more.	Included in base pricing & free trial
Pricing model	Credit based pricing model - pay for workflow runtime instead of single operations or tasks	1 credit = 30 seconds of runtime, or $0.0019

This collaboration strengthens Grok's ability to simplify business processes by pairing cutting-edge AI with low-code automation tools.

Some ways businesses can use this integration include:

Automated Content Management: Streamline content creation, from outlining to drafting and quality checks, using AI-driven workflows.
Smart HR Processing: Automate application validation and candidate evaluation with AI agents.
Enhanced Communication: Transcribe calls, summarize conversations, and update CRM systems automatically.
Customer support: Build AI chatbots that answer user questions autonomously, store data in CRMs, build a glossary with frequent community discussion topics.