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Automatically create or update Close CRM leads from 123FormBuilder submissions using Latenode's visual editor. Customize data mapping with JavaScript and enjoy affordable, execution-based pricing as your lead volume scales.
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123FormBuilder
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Create a New Scenario to Connect 123FormBuilder and Close CRM
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a 123FormBuilder, triggered by another scenario, or executed manually (for testing purposes). In most cases, 123FormBuilder or Close CRM will be your first step. To do this, click "Choose an app," find 123FormBuilder or Close CRM, and select the appropriate trigger to start the scenario.
Add the 123FormBuilder Node
Select the 123FormBuilder node from the app selection panel on the right.
123FormBuilder
Configure the 123FormBuilder
Click on the 123FormBuilder node to configure it. You can modify the 123FormBuilder URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Close CRM Node
Next, click the plus (+) icon on the 123FormBuilder node, select Close CRM from the list of available apps, and choose the action you need from the list of nodes within Close CRM.
123FormBuilder
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Close CRM
Authenticate Close CRM
Now, click the Close CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Close CRM settings. Authentication allows you to use Close CRM through Latenode.
Configure the 123FormBuilder and Close CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the 123FormBuilder and Close CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Close CRM
Trigger on Webhook
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123FormBuilder
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring 123FormBuilder, Close CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the 123FormBuilder and Close CRM integration works as expected. Depending on your setup, data should flow between 123FormBuilder and Close CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
123FormBuilder + Close CRM + Slack: When a new submission is received in 123FormBuilder, a lead is created in Close CRM. Then, a notification is sent to a Slack channel to inform the sales team about the new lead.
Close CRM + 123FormBuilder + Google Sheets: When a deal is closed in Close CRM, the automation retrieves the relevant form submission details from 123FormBuilder based on a shared identifier (e.g., email address). This data, along with the deal information, is then added to a Google Sheet.
About 123FormBuilder
Streamline data collection by connecting 123FormBuilder to Latenode. Automatically trigger workflows when forms are submitted. Route form data to CRMs, databases, or email marketing tools. Use Latenode to validate entries, calculate scores, and manage follow-ups — automating processes with a no-code, scalable workflow.
Related categories
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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How can I connect my 123FormBuilder account to Close CRM using Latenode?
To connect your 123FormBuilder account to Close CRM on Latenode, follow these steps:
Can I automatically create Close leads from 123FormBuilder submissions?
Yes, you can! Latenode allows for immediate lead creation, streamlining your sales process. Customize lead data using no-code blocks or JavaScript for advanced transformations.
What types of tasks can I perform by integrating 123FormBuilder with Close CRM?
Integrating 123FormBuilder with Close CRM allows you to perform various tasks, including:
How secure is my 123FormBuilder data within Latenode workflows?
Latenode uses industry-standard encryption to protect your data at rest and in transit, ensuring secure 123FormBuilder integration.
Are there any limitations to the 123FormBuilder and Close CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: