How to connect 123FormBuilder and Google Ads
Create a New Scenario to Connect 123FormBuilder and Google Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a 123FormBuilder, triggered by another scenario, or executed manually (for testing purposes). In most cases, 123FormBuilder or Google Ads will be your first step. To do this, click "Choose an app," find 123FormBuilder or Google Ads, and select the appropriate trigger to start the scenario.

Add the 123FormBuilder Node
Select the 123FormBuilder node from the app selection panel on the right.

123FormBuilder
Configure the 123FormBuilder
Click on the 123FormBuilder node to configure it. You can modify the 123FormBuilder URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Ads Node
Next, click the plus (+) icon on the 123FormBuilder node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the 123FormBuilder and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the 123FormBuilder and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring 123FormBuilder, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the 123FormBuilder and Google Ads integration works as expected. Depending on your setup, data should flow between 123FormBuilder and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect 123FormBuilder and Google Ads
123FormBuilder + Google Ads + Slack: When a new submission is received in 123FormBuilder, a contact is added to a Google Ads customer list, and a notification is sent to a Slack channel.
Google Ads + 123FormBuilder + Google Sheets: When a new contact is added to a Google Ads customer list, the data is used to create a new submission in 123FormBuilder, and the submission data is saved in Google Sheets.
123FormBuilder and Google Ads integration alternatives
About 123FormBuilder
Streamline data collection by connecting 123FormBuilder to Latenode. Automatically trigger workflows when forms are submitted. Route form data to CRMs, databases, or email marketing tools. Use Latenode to validate entries, calculate scores, and manage follow-ups — automating processes with a no-code, scalable workflow.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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See how Latenode works
FAQ 123FormBuilder and Google Ads
How can I connect my 123FormBuilder account to Google Ads using Latenode?
To connect your 123FormBuilder account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select 123FormBuilder and click on "Connect".
- Authenticate your 123FormBuilder and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track form submissions as Google Ads conversions?
Yes, you can! Latenode lets you send 123FormBuilder data to Google Ads automatically. This allows for precise conversion tracking, boosting your ad ROI with real-time data.
What types of tasks can I perform by integrating 123FormBuilder with Google Ads?
Integrating 123FormBuilder with Google Ads allows you to perform various tasks, including:
- Automatically adding form respondents to a Google Ads remarketing list.
- Triggering Google Ads campaigns based on specific form submission data.
- Updating Google Ads customer profiles with information from 123FormBuilder.
- Tracking form submission conversions directly within Google Ads.
- Creating custom audiences in Google Ads using 123FormBuilder data.
Howsecureisthe123FormBuilderintegrationonLatenode?
Latenode employs advanced encryption and security protocols, ensuring your 123FormBuilder and Google Ads data are transferred and stored securely.
Are there any limitations to the 123FormBuilder and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Data transfer limits may apply based on your Latenode subscription plan.
- Real-time data syncing depends on the APIs of both 123FormBuilder and Google Ads.
- Complex data transformations may require custom JavaScript code.