How to connect ActiveCampaign and Close CRM
Create a New Scenario to Connect ActiveCampaign and Close CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a ActiveCampaign, triggered by another scenario, or executed manually (for testing purposes). In most cases, ActiveCampaign or Close CRM will be your first step. To do this, click "Choose an app," find ActiveCampaign or Close CRM, and select the appropriate trigger to start the scenario.

Add the ActiveCampaign Node
Select the ActiveCampaign node from the app selection panel on the right.


ActiveCampaign

Configure the ActiveCampaign
Click on the ActiveCampaign node to configure it. You can modify the ActiveCampaign URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Close CRM Node
Next, click the plus (+) icon on the ActiveCampaign node, select Close CRM from the list of available apps, and choose the action you need from the list of nodes within Close CRM.


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Close CRM

Authenticate Close CRM
Now, click the Close CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Close CRM settings. Authentication allows you to use Close CRM through Latenode.
Configure the ActiveCampaign and Close CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the ActiveCampaign and Close CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Close CRM
Trigger on Webhook
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ActiveCampaign
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Webhook response

Save and Activate the Scenario
After configuring ActiveCampaign, Close CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the ActiveCampaign and Close CRM integration works as expected. Depending on your setup, data should flow between ActiveCampaign and Close CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect ActiveCampaign and Close CRM
ActiveCampaign + Close CRM + Slack: When a contact is updated in ActiveCampaign, this flow checks if the lead exists in Close CRM. If it does, it updates the lead. Then, a notification is sent to a Slack channel to inform the sales team of the contact's update.
Close CRM + ActiveCampaign + Google Sheets: When a new lead is created in Close CRM, this flow creates or updates the contact in ActiveCampaign and then logs the lead information in a Google Sheets spreadsheet for reporting purposes.
ActiveCampaign and Close CRM integration alternatives

About ActiveCampaign
Automate ActiveCampaign tasks within Latenode for streamlined marketing. Trigger campaigns based on data from any source, not just forms. Sync contacts, segment lists, and personalize emails using Latenode’s visual editor and built-in data transformation tools. Connect to CRMs or databases for smarter, automated customer journeys without complex coding.
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About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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See how Latenode works
FAQ ActiveCampaign and Close CRM
How can I connect my ActiveCampaign account to Close CRM using Latenode?
To connect your ActiveCampaign account to Close CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select ActiveCampaign and click on "Connect".
- Authenticate your ActiveCampaign and Close CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync new ActiveCampaign contacts to Close CRM?
Yes, easily! Latenode automates the real-time synchronization, ensuring your Close CRM stays updated without manual work, improving sales efficiency.
What types of tasks can I perform by integrating ActiveCampaign with Close CRM?
Integrating ActiveCampaign with Close CRM allows you to perform various tasks, including:
- Create Close CRM leads from new ActiveCampaign contacts.
- Update Close CRM lead statuses based on ActiveCampaign automation events.
- Trigger ActiveCampaign automations from new Close CRM opportunities.
- Enrich Close CRM leads with ActiveCampaign contact data.
- Log ActiveCampaign email activity in Close CRM lead timelines.
How do I handle custom fields from ActiveCampaign in Latenode?
Latenode supports custom field mapping, letting you transfer any ActiveCampaign data to matching fields in Close CRM.
Are there any limitations to the ActiveCampaign and Close CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript or AI nodes.
- High-volume data syncing can be subject to API rate limits.
- Custom object support depends on the individual API capabilities.