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Automatically add leads from Google Ads to ActiveCampaign and trigger personalized email sequences. Latenode's visual editor combines no-code ease with JavaScript for custom lead scoring, and scales affordably as your campaigns grow.
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ActiveCampaign
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Create a New Scenario to Connect ActiveCampaign and Google Ads
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a ActiveCampaign, triggered by another scenario, or executed manually (for testing purposes). In most cases, ActiveCampaign or Google Ads will be your first step. To do this, click "Choose an app," find ActiveCampaign or Google Ads, and select the appropriate trigger to start the scenario.
Add the ActiveCampaign Node
Select the ActiveCampaign node from the app selection panel on the right.
ActiveCampaign
Configure the ActiveCampaign
Click on the ActiveCampaign node to configure it. You can modify the ActiveCampaign URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Ads Node
Next, click the plus (+) icon on the ActiveCampaign node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.
ActiveCampaign
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Google Ads
Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the ActiveCampaign and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the ActiveCampaign and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Ads
Trigger on Webhook
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ActiveCampaign
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring ActiveCampaign, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the ActiveCampaign and Google Ads integration works as expected. Depending on your setup, data should flow between ActiveCampaign and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
ActiveCampaign + Facebook + Google Ads: When a contact is added to a specific list in ActiveCampaign (e.g., a list populated by form submissions), the automation adds that contact to a specific customer list in Google Ads. This enables targeted advertising campaigns on Google Ads, initiated by actions in ActiveCampaign.
Google Ads + ActiveCampaign + Salesforce: When a new contact is added to Google Ads customer list, it triggers the creation or update of a contact in ActiveCampaign. If the contact qualifies based on ActiveCampaign automation, a new lead is created in Salesforce.
About ActiveCampaign
Automate ActiveCampaign tasks within Latenode for streamlined marketing. Trigger campaigns based on data from any source, not just forms. Sync contacts, segment lists, and personalize emails using Latenode’s visual editor and built-in data transformation tools. Connect to CRMs or databases for smarter, automated customer journeys without complex coding.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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How can I connect my ActiveCampaign account to Google Ads using Latenode?
To connect your ActiveCampaign account to Google Ads on Latenode, follow these steps:
Can I automatically add leads from Google Ads to ActiveCampaign?
Yes, you can! Latenode allows real-time lead syncing. Immediately nurture new Google Ads leads in ActiveCampaign, boosting engagement with personalized automation.
What types of tasks can I perform by integrating ActiveCampaign with Google Ads?
Integrating ActiveCampaign with Google Ads allows you to perform various tasks, including:
Can I use JavaScript code to extend my ActiveCampaign automations?
Yes! Latenode supports JavaScript code blocks, allowing you to create more complex and customized ActiveCampaign workflows.
Are there any limitations to the ActiveCampaign and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: