ActiveCampaign and Google Ads Integration

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Automatically add leads from Google Ads to ActiveCampaign and trigger personalized email sequences. Latenode's visual editor combines no-code ease with JavaScript for custom lead scoring, and scales affordably as your campaigns grow.

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ActiveCampaign

Google Ads

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect ActiveCampaign and Google Ads

Create a New Scenario to Connect ActiveCampaign and Google Ads

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a ActiveCampaign, triggered by another scenario, or executed manually (for testing purposes). In most cases, ActiveCampaign or Google Ads will be your first step. To do this, click "Choose an app," find ActiveCampaign or Google Ads, and select the appropriate trigger to start the scenario.

Add the ActiveCampaign Node

Select the ActiveCampaign node from the app selection panel on the right.

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ActiveCampaign

Configure the ActiveCampaign

Click on the ActiveCampaign node to configure it. You can modify the ActiveCampaign URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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ActiveCampaign

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Sign In

Run node once

Add the Google Ads Node

Next, click the plus (+) icon on the ActiveCampaign node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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ActiveCampaign

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Google Ads

Authenticate Google Ads

Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.

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Google Ads

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Configure the ActiveCampaign and Google Ads Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Ads Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the ActiveCampaign and Google Ads Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring ActiveCampaign, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the ActiveCampaign and Google Ads integration works as expected. Depending on your setup, data should flow between ActiveCampaign and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect ActiveCampaign and Google Ads

ActiveCampaign + Facebook + Google Ads: When a contact is added to a specific list in ActiveCampaign (e.g., a list populated by form submissions), the automation adds that contact to a specific customer list in Google Ads. This enables targeted advertising campaigns on Google Ads, initiated by actions in ActiveCampaign.

Google Ads + ActiveCampaign + Salesforce: When a new contact is added to Google Ads customer list, it triggers the creation or update of a contact in ActiveCampaign. If the contact qualifies based on ActiveCampaign automation, a new lead is created in Salesforce.

ActiveCampaign and Google Ads integration alternatives

About ActiveCampaign

Automate ActiveCampaign tasks within Latenode for streamlined marketing. Trigger campaigns based on data from any source, not just forms. Sync contacts, segment lists, and personalize emails using Latenode’s visual editor and built-in data transformation tools. Connect to CRMs or databases for smarter, automated customer journeys without complex coding.

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

See how Latenode works

FAQ ActiveCampaign and Google Ads

How can I connect my ActiveCampaign account to Google Ads using Latenode?

To connect your ActiveCampaign account to Google Ads on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select ActiveCampaign and click on "Connect".
  • Authenticate your ActiveCampaign and Google Ads accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically add leads from Google Ads to ActiveCampaign?

Yes, you can! Latenode allows real-time lead syncing. Immediately nurture new Google Ads leads in ActiveCampaign, boosting engagement with personalized automation.

What types of tasks can I perform by integrating ActiveCampaign with Google Ads?

Integrating ActiveCampaign with Google Ads allows you to perform various tasks, including:

  • Adding new Google Ads leads as contacts in ActiveCampaign.
  • Updating ActiveCampaign contact properties based on Google Ads data.
  • Triggering ActiveCampaign automations from Google Ads conversions.
  • Creating custom audience lists in Google Ads from ActiveCampaign segments.
  • Pausing Google Ads campaigns when ActiveCampaign deals are won.

Can I use JavaScript code to extend my ActiveCampaign automations?

Yes! Latenode supports JavaScript code blocks, allowing you to create more complex and customized ActiveCampaign workflows.

Are there any limitations to the ActiveCampaign and Google Ads integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data migration requires custom workflow design.
  • Complex custom audiences might need JavaScript for advanced segmentation.
  • API rate limits for both ActiveCampaign and Google Ads apply.

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