How to connect Acuity Scheduling and Google Ads
Create a New Scenario to Connect Acuity Scheduling and Google Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Acuity Scheduling, triggered by another scenario, or executed manually (for testing purposes). In most cases, Acuity Scheduling or Google Ads will be your first step. To do this, click "Choose an app," find Acuity Scheduling or Google Ads, and select the appropriate trigger to start the scenario.

Add the Acuity Scheduling Node
Select the Acuity Scheduling node from the app selection panel on the right.


Acuity Scheduling

Configure the Acuity Scheduling
Click on the Acuity Scheduling node to configure it. You can modify the Acuity Scheduling URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Ads Node
Next, click the plus (+) icon on the Acuity Scheduling node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.


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Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Acuity Scheduling and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Acuity Scheduling and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Ads
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Acuity Scheduling, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Acuity Scheduling and Google Ads integration works as expected. Depending on your setup, data should flow between Acuity Scheduling and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Acuity Scheduling and Google Ads
Acuity Scheduling + Google Ads + Google Sheets: When a new appointment is booked in Acuity Scheduling, the automation will send offline conversion data to Google Ads. The data, including appointment details and ad campaign information, is then recorded in a Google Sheet for tracking cost per acquisition.
Google Ads + Acuity Scheduling + Slack: This automation monitors new offline conversions sent from Google Ads. When a new appointment is booked in Acuity Scheduling, it checks if daily conversions exceed a defined target, then sends a Slack message if the target is exceeded to alert the team.
Acuity Scheduling and Google Ads integration alternatives

About Acuity Scheduling
Automate appointment scheduling with Acuity inside Latenode. Sync appointments to calendars, send reminders, and update CRMs automatically. Ditch manual data entry and build custom workflows using Latenode’s visual editor and API-first design. Scale your scheduling processes without code or per-step pricing limits.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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See how Latenode works
FAQ Acuity Scheduling and Google Ads
How can I connect my Acuity Scheduling account to Google Ads using Latenode?
To connect your Acuity Scheduling account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Acuity Scheduling and click on "Connect".
- Authenticate your Acuity Scheduling and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad conversions from scheduled appointments?
Yes, you can track conversions by connecting Acuity Scheduling to Google Ads in Latenode. This lets you precisely measure ROI and optimize ad campaigns based on actual appointments booked.
What types of tasks can I perform by integrating Acuity Scheduling with Google Ads?
Integrating Acuity Scheduling with Google Ads allows you to perform various tasks, including:
- Automatically adding new Acuity Scheduling clients to Google Ads customer lists.
- Triggering remarketing campaigns based on appointment booking status.
- Sending appointment reminders via Google Ads messaging extensions.
- Tracking the cost per acquisition (CPA) for appointments booked through Google Ads.
- Updating Google Ads conversion data with appointment outcomes (e.g., completed, canceled).
Can I use JavaScript to enhance Acuity Scheduling automations?
Yes, Latenode allows you to use JavaScript code blocks to create complex logic and transform data between Acuity Scheduling and Google Ads.
Are there any limitations to the Acuity Scheduling and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Acuity Scheduling data prior to integration setup isn't automatically synced to Google Ads.
- Complex data transformations may require custom JavaScript code.
- The integration relies on the APIs provided by both Acuity Scheduling and Google Ads.