How to connect AI Agent and Close CRM
Create a New Scenario to Connect AI Agent and Close CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a AI Agent, triggered by another scenario, or executed manually (for testing purposes). In most cases, AI Agent or Close CRM will be your first step. To do this, click "Choose an app," find AI Agent or Close CRM, and select the appropriate trigger to start the scenario.

Add the AI Agent Node
Select the AI Agent node from the app selection panel on the right.

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Configure the AI Agent
Click on the AI Agent node to configure it. You can modify the AI Agent URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Close CRM Node
Next, click the plus (+) icon on the AI Agent node, select Close CRM from the list of available apps, and choose the action you need from the list of nodes within Close CRM.

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Authenticate Close CRM
Now, click the Close CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Close CRM settings. Authentication allows you to use Close CRM through Latenode.
Configure the AI Agent and Close CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the AI Agent and Close CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring AI Agent, Close CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the AI Agent and Close CRM integration works as expected. Depending on your setup, data should flow between AI Agent and Close CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect AI Agent and Close CRM
Close CRM + AI Agent + Slack: When a new lead is created in Close CRM, AI Agent summarizes the lead information. This summary is then sent to a designated Slack channel for the sales team to review.
Close CRM + AI Agent + Gmail: When a lead's status changes in Close CRM, AI Agent drafts a personalized follow-up email based on the updated deal information. This draft is then created in Gmail, ready for review and sending.
AI Agent and Close CRM integration alternatives
About AI Agent
Use AI Agent in Latenode to automate content creation, data analysis, or customer support. Configure agents with prompts, then integrate them into workflows. Unlike standalone solutions, Latenode lets you connect AI to any app, scale automatically, and customize with code where needed.
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About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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See how Latenode works
FAQ AI Agent and Close CRM
How can I connect my AI Agent account to Close CRM using Latenode?
To connect your AI Agent account to Close CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select AI Agent and click on "Connect".
- Authenticate your AI Agent and Close CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically qualify leads from Close CRM using AI Agent?
Yes, you can! Latenode allows using AI Agent to analyze Close CRM lead data, automatically assigning scores and prioritizing follow-ups, saving your sales team valuable time.
What types of tasks can I perform by integrating AI Agent with Close CRM?
Integrating AI Agent with Close CRM allows you to perform various tasks, including:
- Automatically enriching lead data in Close CRM using AI Agent.
- Generating personalized email drafts for Close CRM leads.
- Summarizing customer interactions from Close CRM within AI Agent.
- Predicting deal closure probabilities using AI-driven insights.
- Automating follow-up tasks in Close CRM based on AI Agent analysis.
What AI Agent models does Latenode support?
Latenode supports numerous AI Agent models. Leverage your preferred LLMs within workflows for enhanced automation and insights.
Are there any limitations to the AI Agent and Close CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex AI Agent queries may consume significant processing resources.
- Rate limits from Close CRM API can impact high-volume data processing.
- Custom AI Agent models require appropriate configuration and testing.