How to connect Basecamp and Google Business Profile
Create a New Scenario to Connect Basecamp and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Basecamp, triggered by another scenario, or executed manually (for testing purposes). In most cases, Basecamp or Google Business Profile will be your first step. To do this, click "Choose an app," find Basecamp or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Basecamp Node
Select the Basecamp node from the app selection panel on the right.

Basecamp
Configure the Basecamp
Click on the Basecamp node to configure it. You can modify the Basecamp URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Basecamp node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Basecamp and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Basecamp and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Basecamp, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Basecamp and Google Business Profile integration works as expected. Depending on your setup, data should flow between Basecamp and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Basecamp and Google Business Profile
Google Business Profile + Basecamp + Slack: When a new positive review is received in Google Business Profile, a message is added to a Basecamp project for team visibility, and a notification is sent to a Slack channel to celebrate the team's success.
Google Business Profile + Google Sheets + Basecamp: When a new review is received in Google Business Profile, the review details are added to a Google Sheet. A daily summary of new reviews from the Google Sheet is then posted to a Basecamp project.
Basecamp and Google Business Profile integration alternatives
About Basecamp
Integrate Basecamp with Latenode to automate project updates and task management. Automatically create Basecamp to-dos from new leads or form submissions. Use Latenode's visual editor to sync tasks across platforms, notify teams, and ensure project milestones trigger downstream processes — all without manual updates.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Basecamp and Google Business Profile
How can I connect my Basecamp account to Google Business Profile using Latenode?
To connect your Basecamp account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Basecamp and click on "Connect".
- Authenticate your Basecamp and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I post Basecamp project updates to Google Business Profile?
Yes, you can! Latenode automates this, ensuring your GBP is always current. Keep customers informed about project progress effortlessly, saving time and improving communication.
What types of tasks can I perform by integrating Basecamp with Google Business Profile?
Integrating Basecamp with Google Business Profile allows you to perform various tasks, including:
- Automatically posting new Basecamp project announcements to Google Business Profile.
- Updating Google Business Profile hours based on Basecamp project schedules.
- Creating Basecamp to-dos for new Google Business Profile customer reviews.
- Sharing Basecamp case studies as Google Business Profile posts.
- Notifying teams in Basecamp when Google Business Profile Q&As are updated.
How does Latenode handle complex Basecamp data for GBP posts?
Latenode uses advanced data transformation. You can use JavaScript and AI steps to format Basecamp data perfectly for engaging Google Business Profile content.
Are there any limitations to the Basecamp and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Google Business Profile posting frequency limits may apply.
- Basecamp API rate limits can affect high-volume workflows.
- Custom field mapping requires careful setup.