Bouncer and Google Ads Integration

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Automatically pause Google Ads for users identified as bots by Bouncer, preventing wasted ad spend. Latenode's visual editor simplifies setup, and pay-by-execution pricing makes scaling cost-effective.

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Bouncer

Google Ads

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Bouncer and Google Ads

Create a New Scenario to Connect Bouncer and Google Ads

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Bouncer, triggered by another scenario, or executed manually (for testing purposes). In most cases, Bouncer or Google Ads will be your first step. To do this, click "Choose an app," find Bouncer or Google Ads, and select the appropriate trigger to start the scenario.

Add the Bouncer Node

Select the Bouncer node from the app selection panel on the right.

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Bouncer

Configure the Bouncer

Click on the Bouncer node to configure it. You can modify the Bouncer URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Sign In

Run node once

Add the Google Ads Node

Next, click the plus (+) icon on the Bouncer node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Bouncer

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Google Ads

Authenticate Google Ads

Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.

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Google Ads

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Sign In

Run node once

Configure the Bouncer and Google Ads Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Ads Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Bouncer and Google Ads Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Bouncer, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Bouncer and Google Ads integration works as expected. Depending on your setup, data should flow between Bouncer and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Bouncer and Google Ads

Bouncer + Google Ads + Slack: When Bouncer verifies a single email and detects it as invalid, if that email is found in a Google Ads campaign, a notification is sent to a Slack channel alerting the team about the invalid email used in the campaign.

Google Ads + Bouncer + Google Sheets: When a new lead is generated in Google Ads, the lead's email address is verified using Bouncer. The lead data, along with the verification result, is then saved to a new row in Google Sheets.

Bouncer and Google Ads integration alternatives

About Bouncer

Use Bouncer in Latenode to verify email deliverability inside your marketing automation. Connect it to lead sources, CRMs, or signup forms. Stop sending emails to invalid addresses and improve sender reputation directly from your Latenode workflows. Add custom logic via JavaScript for advanced filtering.

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

See how Latenode works

FAQ Bouncer and Google Ads

How can I connect my Bouncer account to Google Ads using Latenode?

To connect your Bouncer account to Google Ads on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Bouncer and click on "Connect".
  • Authenticate your Bouncer and Google Ads accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically pause ads with invalid emails?

Yes, you can! Latenode allows you to create a workflow that automatically pauses Google Ads for users identified as having invalid emails in Bouncer, saving ad spend and improving ROI.

What types of tasks can I perform by integrating Bouncer with Google Ads?

Integrating Bouncer with Google Ads allows you to perform various tasks, including:

  • Pause Google Ads campaigns for users with bounced emails in Bouncer.
  • Add valid email addresses from Bouncer to Google Ads customer lists.
  • Update Google Ads audience segments based on Bouncer email verification results.
  • Trigger email verification in Bouncer when new leads are added to Google Ads.
  • Sync email validation statuses from Bouncer to Google Ads for reporting.

How does Latenode handle email data privacy for Bouncer integrations?

Latenode uses secure data transmission and storage protocols. You have full control over data flows and processing within your Bouncer and Google Ads workflows.

Are there any limitations to the Bouncer and Google Ads integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time sync depends on the API limits of both Bouncer and Google Ads.
  • Complex workflows with extensive data transformation may require JavaScript.
  • Historical data migration between Bouncer and Google Ads needs manual setup.

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