How to connect Businessmap and Google Ads
Create a New Scenario to Connect Businessmap and Google Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Businessmap, triggered by another scenario, or executed manually (for testing purposes). In most cases, Businessmap or Google Ads will be your first step. To do this, click "Choose an app," find Businessmap or Google Ads, and select the appropriate trigger to start the scenario.

Add the Businessmap Node
Select the Businessmap node from the app selection panel on the right.


Businessmap

Configure the Businessmap
Click on the Businessmap node to configure it. You can modify the Businessmap URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Ads Node
Next, click the plus (+) icon on the Businessmap node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.


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Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Businessmap and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Businessmap and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Ads
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Businessmap, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Businessmap and Google Ads integration works as expected. Depending on your setup, data should flow between Businessmap and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Businessmap and Google Ads
Businessmap + Google Ads + Slack: When a card (representing a task) is moved to the 'Completed' column in Businessmap, this triggers an update to a specified Google Ads campaign to increase the budget or adjust targeting. A notification is then sent to a designated Slack channel to inform the team of the successful task completion and the corresponding ad campaign update.
Google Ads + Businessmap + Google Sheets: This automation captures Google Ads spend and campaign performance data. It uses this data to create new cards or update existing ones in Businessmap for project cost tracking. The data is simultaneously logged in Google Sheets for record-keeping and further analysis.
Businessmap and Google Ads integration alternatives

About Businessmap
Use Businessmap in Latenode to automate project tracking and team workflows. Update cards, trigger actions based on status changes, and sync data with other apps. Latenode adds no-code AI, custom logic, and scalable execution. Automate beyond basic integrations and build end-to-end processes visually.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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See how Latenode works
FAQ Businessmap and Google Ads
How can I connect my Businessmap account to Google Ads using Latenode?
To connect your Businessmap account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Businessmap and Google Ads, then click "Connect".
- Authenticate your Businessmap and Google Ads accounts.
- Grant the necessary permissions to Latenode.
- Start building your automated workflows.
Can I trigger Google Ads campaign adjustments based on Businessmap project status?
Yes, you can! Latenode's visual editor makes it easy to automatically adjust Google Ads bids based on real-time Businessmap project progress, boosting ROI by aligning marketing with project execution.
What types of tasks can I perform by integrating Businessmap with Google Ads?
Integrating Businessmap with Google Ads allows you to perform various tasks, including:
- Pause Google Ads campaigns when Businessmap projects are completed.
- Increase bids on high-performing keywords based on Businessmap data analysis.
- Create new Google Ads audiences from updated Businessmap customer lists.
- Track Google Ads spend against Businessmap project budgets automatically.
- Generate custom reports combining Google Ads metrics with Businessmap project data.
How secure is connecting Businessmap to Google Ads in Latenode?
Latenode uses industry-standard encryption and secure authentication to protect your Businessmap and Google Ads data, ensuring a safe and reliable integration.
Are there any limitations to the Businessmap and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from before the integration setup won't be automatically synced.
- Complex Businessmap custom fields may require JavaScript for advanced mapping.
- Google Ads API rate limits may impact high-volume automation scenarios.