Campaign Monitor and Google Ads Integration

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Connect Campaign Monitor to Google Ads to retarget email subscribers with tailored ads based on their campaign engagement. Latenode’s visual editor and affordable execution-based pricing make this advanced marketing automation accessible. Enhance targeting and boost conversions easily.

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Campaign Monitor

Google Ads

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Campaign Monitor and Google Ads

Create a New Scenario to Connect Campaign Monitor and Google Ads

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Campaign Monitor, triggered by another scenario, or executed manually (for testing purposes). In most cases, Campaign Monitor or Google Ads will be your first step. To do this, click "Choose an app," find Campaign Monitor or Google Ads, and select the appropriate trigger to start the scenario.

Add the Campaign Monitor Node

Select the Campaign Monitor node from the app selection panel on the right.

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Campaign Monitor

Configure the Campaign Monitor

Click on the Campaign Monitor node to configure it. You can modify the Campaign Monitor URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Campaign Monitor

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Run node once

Add the Google Ads Node

Next, click the plus (+) icon on the Campaign Monitor node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Google Ads

Authenticate Google Ads

Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.

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Configure the Campaign Monitor and Google Ads Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Ads Oauth 2.0

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Select an action *

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The action ID

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Run node once

Set Up the Campaign Monitor and Google Ads Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Campaign Monitor, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Campaign Monitor and Google Ads integration works as expected. Depending on your setup, data should flow between Campaign Monitor and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Campaign Monitor and Google Ads

Campaign Monitor + Google Ads + Facebook Ads: When a new subscriber is added to Campaign Monitor, they are added to a customer list in Google Ads. This list can then be used to target tailored ads on Google and potentially be exported for use in Facebook Ads (though direct Facebook Ads integration isn't available, the user can manually use the Google Ads list).

Google Ads + Campaign Monitor + Salesforce: When a new contact is added to a Google Ads customer list, the automation adds them to Campaign Monitor as a subscriber and creates a new lead in Salesforce.

Campaign Monitor and Google Ads integration alternatives

About Campaign Monitor

Use Campaign Monitor in Latenode to automate email marketing based on triggers from other apps. Sync contact lists, personalize campaigns, and track results directly within your workflows. Latenode adds scheduling, conditional logic, and data transformation for sophisticated, automated outreach, bypassing Campaign Monitor's limits.

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

See how Latenode works

FAQ Campaign Monitor and Google Ads

How can I connect my Campaign Monitor account to Google Ads using Latenode?

To connect your Campaign Monitor account to Google Ads on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Campaign Monitor and click on "Connect".
  • Authenticate your Campaign Monitor and Google Ads accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically add Campaign Monitor subscribers to Google Ads?

Yes, you can! Latenode’s visual editor and flexible logic let you sync new Campaign Monitor subscribers as Google Ads audience members, enhancing targeting and ad relevance.

What types of tasks can I perform by integrating Campaign Monitor with Google Ads?

Integrating Campaign Monitor with Google Ads allows you to perform various tasks, including:

  • Target email subscribers with tailored Google Ads campaigns.
  • Pause Google Ads when Campaign Monitor sends a promotional email.
  • Update Google Ads audiences based on Campaign Monitor engagement.
  • Create new Google Ads leads from engaged Campaign Monitor users.
  • Analyze campaign performance data across both platforms.

Can Latenode automate complex Campaign Monitor segmentation?

Yes! Latenode lets you use JavaScript and AI to create advanced segments for more personalized campaigns and ad targeting.

Are there any limitations to the Campaign Monitor and Google Ads integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • API rate limits of Campaign Monitor and Google Ads may apply.
  • Initial setup requires valid credentials for both services.
  • Complex workflows may require some JavaScript knowledge.

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