How to connect Cleverreach and Close CRM
Create a New Scenario to Connect Cleverreach and Close CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Cleverreach, triggered by another scenario, or executed manually (for testing purposes). In most cases, Cleverreach or Close CRM will be your first step. To do this, click "Choose an app," find Cleverreach or Close CRM, and select the appropriate trigger to start the scenario.

Add the Cleverreach Node
Select the Cleverreach node from the app selection panel on the right.


Cleverreach

Configure the Cleverreach
Click on the Cleverreach node to configure it. You can modify the Cleverreach URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Close CRM Node
Next, click the plus (+) icon on the Cleverreach node, select Close CRM from the list of available apps, and choose the action you need from the list of nodes within Close CRM.


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Close CRM

Authenticate Close CRM
Now, click the Close CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Close CRM settings. Authentication allows you to use Close CRM through Latenode.
Configure the Cleverreach and Close CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Cleverreach and Close CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Close CRM
Trigger on Webhook
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Cleverreach
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Cleverreach, Close CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Cleverreach and Close CRM integration works as expected. Depending on your setup, data should flow between Cleverreach and Close CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Cleverreach and Close CRM
Cleverreach + Close CRM + Calendly: When a new subscriber joins a Cleverreach list, a new lead is created in Close CRM. Then, a Calendly event is created to schedule a follow-up call with the lead.
Cleverreach + Close CRM + Slack: When a new lead is created in Close CRM, triggered by a new subscriber in Cleverreach, and the lead's status changes to a qualified opportunity, a notification is sent to a designated Slack channel to alert the sales team.
Cleverreach and Close CRM integration alternatives

About Cleverreach
Use Cleverreach in Latenode to automate email marketing based on real-time triggers. Sync contact lists, personalize campaigns, and track results directly from your workflows. Avoid manual CSV imports, segment audiences dynamically, and react to user behavior using Latenode’s flexible data routing and logic.
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About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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See how Latenode works
FAQ Cleverreach and Close CRM
How can I connect my Cleverreach account to Close CRM using Latenode?
To connect your Cleverreach account to Close CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Cleverreach and click on "Connect".
- Authenticate your Cleverreach and Close CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update Close CRM contacts from Cleverreach email engagement?
Yes, you can! Latenode enables automated updates using triggers and actions, keeping your Close CRM data fresh based on Cleverreach activity. This improves sales insights and personalization.
What types of tasks can I perform by integrating Cleverreach with Close CRM?
Integrating Cleverreach with Close CRM allows you to perform various tasks, including:
- Create new Close CRM leads from new Cleverreach subscribers.
- Update Close CRM contact details based on Cleverreach campaign interactions.
- Trigger Cleverreach email sequences when a deal stage changes in Close CRM.
- Segment Cleverreach recipients based on Close CRM deal values.
- Log Cleverreach email sends as activities within Close CRM.
HowcanIuseJavaScripttoenhanceCleverreachdatawithinLatenode?
Latenode's JavaScript blocks allow you to transform and enrich Cleverreach data before sending it to Close CRM, enabling advanced filtering and formatting options.
Are there any limitations to the Cleverreach and Close CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration requires manual setup.
- Complex data transformations might require JavaScript knowledge.
- Rate limits of Cleverreach and Close CRM APIs apply.